Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Track Open Rates For Invites On Constant Contact

Constant Contact have actually remained in the e-mail marketing game because 1995. During that time, they’ve handled to become one of the most pre-owned email devices worldwide, after Mailchimp.

Something I discovered is that Constant Contact is very typically the leading choice for numerous other review internet sites. Naturally, I wonder to see if our comprehensive evaluation generates the same result.

You could have taken a look at the Constant Contact evaluations offered by individuals online, as well, as well as whilst they are rather favorable, they may not give you the whole picture. Our review of Constant Contact is based on a methodical approach and uses our useful experience and understanding of loads of various other simple and also sophisticated marketing automation tools.

What makes them special is that they’ve included numerous functions for many years that few of their rivals sporting activity, such as digital product downloads, occasion administration, visit organizing as well as social projects. These all include in the diverse list of email alternatives readily available, along with automations and also repeating e-newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that deal with also the most specific niche of items. Regardless of these showy numbers and also functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and also inspect.
Find out below!

Constant Contact Summary

Constant Contact is guided towards local business, yet their costs aren’t one of the most economical, particularly when you take into consideration that their features simply aren’t that advanced. Strategies start from $9.99/ month, but this just enables 500 customers, as well as rates increase quite sharply after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full prices guide

Cons and also pros


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite unique hereof, being one of minority email advertising and marketing tools to permit you to handle occasion invitations, tickets, and also enrollments . Bear in mind that this function comes with its own fees: 5.4% + $0.80 for every ticket marketed or deal conducted.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use one of the most advanced automations. While they do offer caused campaigns, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll find that various other much more affordable tools provide comparable levels of automation– MailerLite as well as Sendinblue.

Ranking details


Ease of Use

Usually it’s easy to navigate, though a bit dull-looking. You can reach the majority of areas within a number of clicks, though as they’ve added more performance, some points have actually become a little concealed, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on functions, specifically in the styling division. Aside from that it’s very easy to deal with.



This is extremely basic, just permitting you to place easy greetings or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, occasion enrollments, surveys, surveys as well as discount coupons .

Choice and Flexibility of Template Designs

Okay. There are about 200 (!) themes to choose from, with varying levels of high quality (some are suitable, while others look a little fundamental and also dated). You can likewise go back to square one, as well as utilize a useful attribute called ‘Brand your email’ to auto-generate a design template based on your website’s colors and also logo design.

Email Marketing Automation

They supply autoresponders and also abandoned cart advocate Shopify and also WooCommerce. It also produces pre-defined call segments based on your clients’ communications with your on-line store (e.g. repeat, expired and possible clients). Automations based upon get in touch with triggers (e.g. email opens, clicks) are likewise available. It’s worth noting that the automations aren’t one of the most adaptable, as you can’t actually integrate problems as well as actions as you can in lots of other devices.

Listing Management

You can develop sections from call task, list subscription, call details, tags, or ecommerce activity. You can additionally develop a segment from your contact insights as well as tag calls based on contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and also it just provides a description box, fundamental area alternatives (which you can not include in) and then a list, or listings, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out also terribly, reaching the most prominent email providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and Analysis

In enhancement to typical open and click records, spam, bounce and also unsubscribe prices are also available. You also get click warmth maps, and some useful overview reports such as open and click patterns, opens by device, % of calls engaged, and a lot of effective subject line.


The site and also the tool are only available in English. You can select to transform some of the non-editable e-mail sections (e.g. footer and also personal privacy plan message) to one of 10 languages offered, mainly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t offered, nevertheless, there is a function to inspect the email for errors ( missing out on links, placeholder message that hasn’t been updated, etc). There’s also a tool that allows you to sneak peek exactly how emails will look for certain receivers, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are put on momentary hold for 15 days, and then dislike. They are moved right into a suspended bounce category if it takes place once more. They have actually a ‘ advised for elimination’ filter offered to check out these, yet do not eliminate them instantly.



Import/export available although it’s not as straightforward as maybe– you require to first enable sophisticated email authorizations under Account Settings.

Storage space offered for data and pictures


All plans include unlimited storage.

Pro Features


of course

SPF and DKIM are sustained.

Very own Domain


Various degrees of account access

of course

The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a large quantity of combinations as well as applications , virtually 400.

Touchdown Page Builder


This is just available via their type building contractor, and also it’s really basic. Instead, we would certainly suggest these free touchdown web page builders.

Customer Support

3.5/ 5.

There are numerous channels of assistance, consisting of live conversation, phone support, a data base and community-based support. However, I discovered that the conversation and also phone assistance weren’t constantly readily available, which was a little irritating. When I was able to acquire chat assistance, nonetheless, I did discover them to be beneficial and also receptive . Keep in mind that you’ll require to hire order to cancel your membership, which is rather irritating.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of packages. The major issue right here, though, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate through their website, they are a device for small companies. And also, thus, it’s worth assessing them on these terms. As discussed over, they absolutely have enough of the basics covered to please most small companies, and if it were as straightforward as that after that we would certainly suggest them a lot more extremely.

The issue, these days, is that there are a lot of other e-mail devices using even more than Constant Contact, and for a lot less money. This consists of not just features, but also customer experience. For the amount you pay with Constant Contact, you could locate yourself making use of a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

They do grab points for their suitable deliverability rates, integrations ( specifically social media assimilations), as well as for permitting different gain access to degrees for different customers. As well as with recent improvements to automations and also reporting, as well as the enhancement of brand-new attributes like a website builder, it does look like they’re making an effort to enhance the product. Yet their absence of advanced attributes makes it tough to suggest them over others at this cost factor. (You’ll see we don’t provide them as a good Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there may be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders). They additionally supply robust reports and analysis tools. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising devices on the marketplace. It’s available in 6 languages and also features innovative automation choices and a integrated CRM.
  • GetResponse is a strong alternative. It comes with lots of innovative attributes (e.g. a webinar tool), has superb automations as well as supplies one of the very best spam and also layout screening devices we’ve ever utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a comprehensive guide with the most effective options to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you ‘d be much better off having a look at any of these CRMs for local business, which will be even more affordable. There are also lots of excellent free CRMs to pick from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for small companies. It securely shops your customer information as well as provides a safe and secure way to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers and also functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small services. The issue, these days, is that there are lots of other email tools offering even a lot more than Constant Contact, and for a lot much less cash. For the amount you pay with Constant Contact, you might find yourself using much extra effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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