Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Use Constant Contact Video

Constant Contact have actually been in the e-mail advertising video game because 1995. During that time, they’ve handled to turn into one of the most previously owned e-mail devices on the planet, after Mailchimp.

Something I observed is that Constant Contact is very usually the leading choice for lots of other testimonial sites. Naturally, I am curious to see if our detailed evaluation creates the exact same outcome.

You could have had a look at the Constant Contact evaluations used by users online, too, and whilst they are rather favorable, they might not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic method as well as utilizes our useful experience as well as knowledge of loads of other simple and also sophisticated marketing automation devices.

What makes them unique is that they’ve included numerous features throughout the years that few of their rivals sport, such as digital item downloads, event monitoring, appointment scheduling and social campaigns. These all add to the varied listing of e-mail alternatives readily available, in addition to automations and also repeating newsletters.

Constant Contact brag a market with around 400 apps and integrations that cater to even one of the most niche of items. Yet regardless of these fancy numbers as well as functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough factor for us to take a closer consider Constant Contact’s ins & outs and also check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards local business, however their rates aren’t the most affordable, especially when you consider that their attributes just aren’t that progressed. Strategies begin with $9.99/ month, however this only permits 500 subscribers, and also costs climb rather greatly after that.

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Constant Contact Pricing

> Compare costs with our expense calculator

> Find out even more concerning Constant Contact’s strategies in our total pricing overview

Cons and also pros


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite distinct hereof, being among minority e-mail marketing devices to enable you to handle event registrations, tickets, and also invites . Remember that this attribute features its very own fees: 5.4% + $0.80 for every ticket offered or transaction carried out.

Not advised if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact does not use the most innovative automations. While they do offer triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that other much cheaper devices offer comparable levels of automation– MailerLite and also Sendinblue.

Ranking information


Reduce of Use

Usually it’s simple to browse, though a little bit dull-looking. You can reach many areas within a number of clicks, though as they’ve included a lot more capability, some points have actually come to be a little concealed, for example, automations.

Newsletter Creation


The editor is fast, but light on functions, especially in the styling division. Besides that it’s simple to work with.


of course

This is extremely basic, just allowing you to place straightforward introductions or get in touch with details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, standard automations, persisting newsletters, A/B screening, occasion registrations, vouchers, polls and also surveys .

Choice and also Flexibility of Template Designs

Not bad. You can additionally begin from scratch, and also use a handy feature called ‘Brand your e-mail’ to auto-generate a template based on your website’s colors and also logo design.

Email Marketing Automation

It also generates pre-defined get in touch with segments based on your customers’ communications with your on the internet store (e.g. repeat, lapsed and prospective consumers). Automations based on call triggers (e.g. email opens, clicks) are also readily available.

Listing Management

You can develop sections from get in touch with activity, listing membership, contact information, tags, or ecommerce task. You can likewise develop a segment from your get in touch with understandings and tag get in touches with based on call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it just offers a summary box, standard field choices (which you can not contribute to) and then a list, or checklists, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also terribly, getting to one of the most popular email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to basic open as well as click reports, spam, bounce as well as unsubscribe prices are additionally offered. You likewise get click warmth maps, and also some useful overview records such as open and also click fads, opens up by device, % of contacts involved, and also a lot of successful subject line.


Here’s where it obtains a little bit unshaven. The tool and the website are only available in English. You can pick to change some of the non-editable e-mail sections (e.g. footer and personal privacy policy text) to one of 10 languages offered, mainly European. Assistance and also the knowledge base is available in 4 languages. A little complex, but a minimum of there’s some effort to support multilingual individuals as well as audiences.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to examine the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that permits you to preview how emails will look for particular receivers, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are put on short-lived hold for 15 days, and after that frown at. If it takes place again, they are relocated into a put on hold bounce classification. They have actually a ‘recommended for removal’ filter readily available to see these, yet do not eliminate them automatically.



Import/export readily available although it’s not as simple as it could be– you require to initially allow innovative email approvals under Account Settings.

Storage space offered for photos and data


All strategies feature endless storage.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Different levels of account access


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a massive amount of apps and also combinations , practically 400.

Landing Page Builder


This is only readily available using their kind builder, and also it’s really fundamental. Rather, we would certainly advise these cost-free touchdown page builders.

Consumer Support

3.5/ 5.

There are numerous networks of support, consisting of real-time chat, phone support, a knowledge base and also community-based assistance. I discovered that the conversation and also phone support weren’t constantly available, which was a little aggravating.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of the boxes. The primary issue right here, though, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves repeat with their website, they are a tool for small businesses. As well as, thus, it’s worth examining them on these terms. As stated above, they absolutely have enough of the fundamentals covered to please most small companies, as well as if it were as straightforward as that after that we ‘d suggest them a lot more highly.

The problem, nowadays, is that there are a lot of other e-mail devices supplying much more than Constant Contact, and for a lot much less money. This includes not just includes, however likewise individual experience. For the amount you pay with Constant Contact, you could discover yourself making use of much a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their suitable deliverability rates, combinations ( especially social media sites assimilations), as well as for permitting different access levels for different users. And with recent improvements to automations and also reporting, as well as the enhancement of new features like a site builder, it does look like they’re making an initiative to improve the product. But their absence of sophisticated features makes it tough to advise them over others at this price factor. (You’ll see we do not provide them as a good Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly declare that there could be other passions at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever tried, as well as it can not be compared to Constant Contact’s simplistic method (it just includes autoresponders). They likewise use robust reports as well as evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising devices on the marketplace. It’s available in 6 languages and also includes advanced automation options and a built-in CRM.
  • GetResponse is a solid option. It includes several advanced functions (e.g. a webinar tool), offers and also has exceptional automations among the best spam and also layout screening devices we’ve ever used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed guide with the best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to get into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. However, at $399/month, you ‘d be better off taking a look at any one of these CRMs for small businesses, which will be much more affordable. There are also plenty of excellent totally free CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for small businesses. It securely stores your client data and uses a protected method to manage your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Despite these fancy numbers and also attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a tool for tiny businesses. The problem, these days, is that there are plenty of other e-mail tools offering also extra than Constant Contact, and also for a whole lot less cash. For the quantity you pay with Constant Contact, you could find on your own making use of a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplified strategy (it only includes autoresponders).

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