Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Widen An Image In Constant Contact

Constant Contact have actually remained in the email advertising game given that 1995. Throughout that time, they’ve handled to become one of one of the most used e-mail devices in the world, after Mailchimp.

One point I observed is that Constant Contact is very typically the leading selection for many other evaluation sites. Naturally, I wonder to see if our comprehensive evaluation produces the same result.

You might have looked into the Constant Contact evaluations used by individuals online, too, as well as whilst they are quite positive, they may not give you the whole picture. Our review of Constant Contact is based upon a methodical method as well as utilizes our useful experience as well as expertise of loads of various other basic as well as sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve added a number of features throughout the years that few of their rivals sporting activity, such as digital product downloads, occasion monitoring, consultation scheduling and social projects. These all include in the diverse list of e-mail choices readily available, along with automations and reoccuring newsletters.

Constant Contact brag a market with around 400 apps as well as combinations that accommodate also one of the most niche of products. Yet regardless of these fancy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a closer look at Constant Contact’s outs & ins and also check if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, but their costs aren’t the most affordable, particularly when you take into consideration that their functions just aren’t that advanced. Strategies start from $9.99/ month, but this just permits 500 clients, and costs rise pretty greatly afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full pricing guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather distinct hereof, being one of the few e-mail advertising and marketing devices to allow you to manage occasion invitations, enrollments, and tickets . Remember that this feature features its own fees: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not advised if:

You need sophisticated automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide one of the most innovative automations. While they do offer caused campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll find that other much less costly tools provide similar degrees of automation– MailerLite and also Sendinblue.

Score information


Relieve of Use

Usually it’s simple to navigate, though a bit dull-looking. You can reach many locations within a number of clicks, though as they’ve included extra capability, some points have actually come to be a little concealed, for example, automations.

Newsletter Creation


The editor is fast, however light on functions, especially in the styling division. In addition to that it’s very easy to work with.



This is really basic, only permitting you to put easy introductions or get in touch with details. There is no if/then/else logic available.

Email kinds

Classic, autoresponders, fundamental automations, reoccuring e-newsletters, A/B testing, occasion registrations, polls, surveys and vouchers .

Choice and Flexibility of Template Designs

Not poor. You can likewise begin from scrape, and make use of a useful function called ‘Brand your email’ to auto-generate a template based on your web site’s shades and also logo design.

Email Marketing Automation

It additionally produces pre-defined contact sectors based on your consumers’ communications with your on the internet shop (e.g. repeat, lapsed and prospective consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are likewise available.

Checklist Management

You can develop segments from get in touch with activity, checklist membership, get in touch with details, tags, or ecommerce activity. You can also produce a sector from your get in touch with insights and also tag calls based on contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, as well as it merely offers a summary box, standard area options (which you can’t contribute to) and then a checklist, or checklists, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not do too severely, getting to the most prominent email suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports as well as Analysis

In addition to common open and click reports, spam, bounce and unsubscribe prices are also readily available. You additionally obtain click heat maps, and also some valuable review reports such as open as well as click patterns, opens up by tool, % of contacts involved, and a lot of effective subject line. You can likewise compare projects. However, progressed tracking such as social monitoring isn’t offered.


Right here’s where it gets a little bit hirsute. The tool and also the website are just readily available in English. You can choose to alter some of the non-editable email sections (e.g. footer and also privacy policy text) to among 10 languages available, primarily European. Assistance and also the data base is readily available in 4 languages. A little confusing, however a minimum of there’s some initiative to sustain multilingual customers and target markets.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t offered, however, there is a function to check the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, etc). There’s likewise a device that enables you to sneak peek just how e-mails will certainly search for certain recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-term hold for 15 days, and then dislike. If it occurs again, they are moved into a put on hold bounce category. They have actually a ‘ suggested for removal’ filter readily available to view these, however don’t eliminate them immediately.



Import/export offered although it’s not as uncomplicated as maybe– you need to initially allow innovative email authorizations under Account Settings.

Storage readily available for information and images


All strategies feature endless storage.

Pro Features


of course

SPF and also DKIM are supported.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge amount of assimilations and also apps , nearly 400.

Landing Page Builder


This is just available by means of their type home builder, as well as it’s very standard. Rather, we would certainly suggest these totally free landing page builders.

Customer Support

3.5/ 5.

There are several channels of support, consisting of online chat, phone support, a expertise base as well as community-based support. I located that the chat and also phone support weren’t always readily available, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of the boxes. The main issue below, however, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their website, they are a tool for local business. And, thus, it’s worth examining them on these terms. As pointed out over, they definitely have sufficient of the basics covered to satisfy most local business, as well as if it were as basic as that then we ‘d advise them much more highly.

The concern, these days, is that there are plenty of various other e-mail tools supplying a lot more than Constant Contact, as well as for a great deal much less cash. This consists of not just includes, however likewise individual experience. As a matter of fact, for the amount you pay with Constant Contact, you could find yourself utilizing much more effective tools such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and reporting, and also the enhancement of brand-new functions like a site home builder, it does look like they’re making an effort to boost the item. Their lack of sophisticated attributes makes it difficult to recommend them over others at this price factor.

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly claim that there could be other passions at play there.

Attempt Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplistic method (it just includes autoresponders). They also offer robust reports as well as analysis tools. They are even less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email marketing devices on the market. It’s available in 6 languages as well as features innovative automation alternatives and a integrated CRM.
  • GetResponse is a solid option. It features many advanced features (e.g. a webinar tool), provides and also has excellent automations among the best spam and layout testing tools we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the very best options to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to get right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off taking a look at any of these CRMs for small businesses, which will certainly be far more budget friendly. There are also plenty of superb free CRMs to pick from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for small companies. It securely shops your client information and also offers a safe method to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability examinations.

Despite these fancy numbers and also functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for tiny businesses. The problem, these days, is that there are plenty of various other e-mail devices supplying also much more than Constant Contact, and also for a lot less cash. For the amount you pay with Constant Contact, you can discover on your own utilizing much extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simple technique (it only features autoresponders).

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