Constant Contact - Create Email Marketing Campaigns Like a Pro

Icontact Constant Contact

Constant Contact have actually been in the e-mail advertising and marketing game given that 1995. Throughout that time, they’ve taken care of to turn into one of one of the most used e-mail devices on the planet, after Mailchimp.

Something I noticed is that Constant Contact is really commonly the leading option for numerous various other evaluation web sites. Normally, I am curious to see if our detailed analysis creates the very same result.

You may have had a look at the Constant Contact testimonials used by individuals online, also, as well as whilst they are pretty favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic method and also uses our functional experience and knowledge of lots of various other simple as well as advanced advertising automation devices.

What makes them special is that they’ve added numerous attributes over the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, appointment organizing and social campaigns. These all contribute to the varied listing of email options available, in addition to automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps as well as combinations that accommodate also the most niche of items. Despite these flashy numbers as well as attributes, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough factor for us to take a closer check out Constant Contact’s outs & ins as well as check if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards local business, but their prices aren’t one of the most budget-friendly, especially when you take into consideration that their functions just aren’t that progressed. Plans start from $9.99/ month, but this only enables 500 customers, and costs rise pretty sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full rates guide

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite unique in this regard, being among minority email advertising and marketing devices to enable you to take care of event tickets, invitations, as well as enrollments . Remember that this attribute features its own costs: 5.4% + $0.80 for each and every ticket offered or purchase conducted.

Not suggested if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not provide one of the most innovative automations. While they do offer triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that other much cheaper devices offer comparable levels of automation– MailerLite as well as Sendinblue, as an example.

Score details


Relieve of Use

Normally it’s easy to browse, though a little bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included extra performance, some points have become a little surprise, as an example, automations.

E-newsletter Creation


The editor is fast, but light on attributes, especially in the styling division. In addition to that it’s very easy to deal with.



This is very basic, just enabling you to place simple greetings or call information. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, basic automations, persisting e-newsletters, A/B screening, occasion registrations, polls, surveys and promo codes .

Selection and also Flexibility of Template Designs

Okay. There are around 200 (!) design templates to choose from, with varying levels of top quality (some are suitable, while others look a little standard as well as outdated). You can additionally go back to square one, and also make use of a convenient feature called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s shades as well as logo.

Email Marketing Automation

They use autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It likewise generates pre-defined contact sections based upon your clients’ communications with your online store (e.g. repeat, lapsed and prospective consumers). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are also offered. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t really integrate problems and also activities as you can in many other tools.

Listing Management

You can produce sectors from contact activity, checklist membership, contact details, tags, or ecommerce activity. You can also develop a segment from your get in touch with insights and tag get in touches with based upon call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and it just offers a summary box, standard area choices (which you can not include in) and afterwards a list, or lists, that people can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, getting to one of the most preferred email carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and also Analysis

In enhancement to conventional open as well as click records, spam, bounce and also unsubscribe prices are also readily available. You also obtain click warm maps, and some useful summary reports such as open and click trends, opens by tool, % of get in touches with involved, as well as many successful subject line.


Right here’s where it obtains a bit hirsute. The website and the device are just offered in English. You can pick to alter a few of the non-editable email areas (e.g. footer and also privacy plan text) to one of 10 languages available, mostly European. Support as well as the knowledge base is offered in 4 languages. Somewhat complex, but at least there’s some effort to support multilingual users and target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to examine the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s additionally a device that enables you to sneak peek just how e-mails will certainly seek particular recipients, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and then feel bitter. If it takes place again, they are relocated right into a suspended bounce category. They have actually a ‘ advised for removal’ filter available to watch these, but do not remove them instantly.



Import/export available although it’s not as simple as it could be– you require to first allow sophisticated e-mail authorizations under Account Settings.

Storage space offered for pictures and also information


All strategies feature endless storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of apps as well as integrations , practically 400.

Touchdown Page Builder

of course

This is only readily available through their kind building contractor, and it’s very standard. Instead, we ‘d recommend these cost-free touchdown page home builders.

Customer Support

3.5/ 5.

There are numerous channels of assistance, including real-time chat, phone support, a data base and also community-based support. Nevertheless, I discovered that the chat and phone support weren’t always readily available, which was a little irritating. When I was able to get hold of conversation assistance, nonetheless, I did discover them to be useful and also responsive . Keep in mind that you’ll need to call order to terminate your membership, which is pretty bothersome.

General ranking.

3.6/ 5.

For a basic email device, Constant Contact ticks a lot of packages. The primary problem here, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate with their website, they are a device for local business. As well as, because of this, it’s worth assessing them on these terms. As mentioned over, they definitely have sufficient of the essentials covered to please most local business, and also if it were as basic as that after that we ‘d advise them much more very.

The issue, these days, is that there are plenty of other email tools providing much more than Constant Contact, as well as for a whole lot much less cash. This consists of not just includes, however additionally customer experience. Actually, for the amount you pay with Constant Contact, you can find yourself making use of much more powerful tools such as ActiveCampaign and also GetResponse.

They do get points for their decent deliverability prices, assimilations ( especially social media integrations), and also for allowing different gain access to degrees for different customers. And with recent enhancements to automations as well as reporting, and also the addition of brand-new functions like a site building contractor, it does appear like they’re making an effort to improve the item. Their absence of innovative features makes it tough to advise them over others at this price point. (You’ll see we don’t note them as a excellent Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly claim that there might be various other rate of interests at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simple method (it only includes autoresponders). They also use durable records and evaluation devices. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail marketing tools on the market. It’s offered in 6 languages as well as features advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a solid option. It includes many innovative features (e.g. a webinar device), offers as well as has superb automations among the most effective spam and design testing tools we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the very best choices to Constant Contact, check it out here. You can likewise try our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to get involved in the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. However, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small companies, which will certainly be far more budget-friendly. There are also a lot of exceptional complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for local business. It securely shops your consumer information as well as uses a safe method to manage your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability tests.

Regardless of these showy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a device for little organizations. The concern, these days, is that there are lots of various other email devices supplying also much more than Constant Contact, and for a lot much less money. For the amount you pay with Constant Contact, you could locate yourself making use of a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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