Constant Contact - Create Email Marketing Campaigns Like a Pro

Increase Open Rate Constant Contact

Constant Contact have actually remained in the email advertising and marketing game given that 1995. During that time, they’ve taken care of to become one of the most previously owned email devices worldwide, after Mailchimp.

Something I noticed is that Constant Contact is very often the top choice for lots of various other evaluation internet sites. Naturally, I wonder to see if our detailed analysis creates the exact same outcome.

You may have looked into the Constant Contact testimonials used by individuals online, also, and whilst they are quite favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a systematic method and utilizes our functional experience and also understanding of loads of other straightforward and innovative advertising and marketing automation tools.

What makes them special is that they’ve included several attributes for many years that few of their rivals sporting activity, such as electronic item downloads, event monitoring, appointment scheduling as well as social campaigns. These all include in the diverse list of e-mail alternatives readily available, in addition to automations and recurring newsletters.

Constant Contact boast a marketplace with around 400 applications and also assimilations that satisfy even one of the most specific niche of items. Yet despite these flashy numbers and also attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better look at Constant Contact’s ins & outs and inspect if it’s still pertinent in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed towards local business, but their rates aren’t the most cost effective, especially when you think about that their attributes just aren’t that progressed. Plans begin with $9.99/ month, yet this only allows for 500 clients, and prices rise pretty greatly afterwards.

Try Constant Contact totally free

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Constant Contact Pricing

> Compare costs with our cost calculator

> Find out more regarding Constant Contact’s strategies in our total rates guide

Pros and also Cons


Is Constant Contact the right newsletter service for you?

Advised if:

You run events:

Constant Contact is rather distinct hereof, being just one of minority e-mail marketing devices to allow you to manage event invites, registrations, as well as tickets . Keep in mind that this feature comes with its own costs: 5.4% + $0.80 for each and every ticket sold or purchase carried out.

Not recommended if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not provide one of the most advanced automations. While they do use caused projects, autoresponders and deserted cart campaigns (for Shopify just), you’ll locate that other much less expensive devices provide comparable degrees of automation– MailerLite and Sendinblue.

Ranking details


Relieve of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve added much more functionality, some points have actually become a little hidden, for example, automations.

Newsletter Creation


The editor is quick, but light on attributes, specifically in the styling department. Apart from that it’s easy to deal with.



This is extremely fundamental, only permitting you to place easy introductions or call details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B screening, event enrollments, coupons, surveys and surveys .

Option as well as Flexibility of Template Designs

Not bad. You can additionally begin from scrape, as well as utilize a helpful function called ‘Brand your email’ to auto-generate a template based on your site’s shades as well as logo.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It additionally generates pre-defined get in touch with sections based on your customers’ interactions with your on the internet shop (e.g. repeat, lapsed and also potential clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are also offered. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not actually incorporate conditions and also actions as you can in many various other devices.

Checklist Management

You can produce sections from call task, checklist membership, get in touch with details, tags, or ecommerce activity. You can additionally develop a sector from your get in touch with insights and also tag contacts based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, as well as it simply supplies a summary box, fundamental area choices (which you can’t include in) and afterwards a checklist, or lists, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also terribly, getting to the most preferred email suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and also Analysis

In addition to conventional open and click records, spam, bounce and also unsubscribe rates are likewise offered. You likewise obtain click warm maps, and some helpful review records such as open and also click patterns, opens up by gadget, % of contacts involved, and the majority of successful subject line. You can also compare projects. Advanced tracking such as social monitoring isn’t readily available.


Here’s where it gets a little bit hirsute. The site as well as the tool are just offered in English. You can pick to alter several of the non-editable e-mail sections (e.g. footer and also privacy plan text) to among 10 languages readily available, mostly European. Support as well as the knowledge base is available in 4 languages. Somewhat confusing, however a minimum of there’s some initiative to support multilingual individuals and also target markets.

Additional Features

Spam- and Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to check the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s likewise a tool that permits you to sneak peek just how e-mails will certainly look for details receivers, although this didn’t appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and afterwards dislike. If it happens again, they are relocated into a suspended bounce group. They have actually a ‘ suggested for removal’ filter offered to view these, yet don’t eliminate them instantly.



Import/export offered although it’s not as simple as it could be– you need to initially allow innovative e-mail consents under Account Settings.

Storage space readily available for photos as well as information


All strategies come with unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different levels of account access


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a large quantity of combinations as well as applications , nearly 400.

Touchdown Page Builder

of course

This is just readily available through their kind building contractor, and it’s extremely standard. Rather, we would certainly advise these free landing web page home builders.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of online chat, phone assistance, a expertise base and also community-based support. I found that the chat and phone assistance weren’t constantly available, which was a little aggravating.

Total ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks the majority of packages. The main concern here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves repeat with their site, they are a device for local business. And also, because of this, it’s worth examining them on these terms. As pointed out above, they most definitely have enough of the essentials covered to satisfy most small businesses, and if it were as basic as that then we ‘d recommend them extra very.

The problem, these days, is that there are lots of other email tools offering much more than Constant Contact, and for a lot less money. This includes not just includes, however likewise user experience. Actually, for the quantity you pay with Constant Contact, you can find yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations and also reporting, and the addition of new functions like a web site builder, it does look like they’re making an initiative to improve the product. Their absence of advanced functions makes it difficult to suggest them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly assert that there may be other interests at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplistic approach (it just features autoresponders). They additionally provide robust records and analysis devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing devices on the marketplace. It’s readily available in 6 languages and includes innovative automation options and also a integrated CRM.
  • GetResponse is a solid option. It comes with numerous advanced features (e.g. a webinar tool), offers and has excellent automations one of the best spam and style testing devices we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth overview with the most effective choices to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to get into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small companies, which will be even more cost effective. There are even lots of superb complimentary CRMs to select from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software program for small businesses. It securely shops your client information and provides a safe method to handle your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Regardless of these fancy numbers as well as attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their site, they are a device for little organizations. The problem, these days, is that there are plenty of various other e-mail devices providing even a lot more than Constant Contact, as well as for a lot less cash. For the amount you pay with Constant Contact, you can locate yourself making use of much extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simplified method (it only features autoresponders).

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