Constant Contact - Create Email Marketing Campaigns Like a Pro

Ironport Constant Contact

Constant Contact have actually been in the e-mail advertising game because 1995. During that time, they’ve taken care of to turn into one of the most previously owned email tools on the planet, after Mailchimp.

One point I noticed is that Constant Contact is extremely typically the top choice for lots of other review sites. Normally, I wonder to see if our thorough analysis produces the very same end result.

You may have taken a look at the Constant Contact evaluations used by individuals online, too, as well as whilst they are rather favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical technique and also utilizes our practical experience as well as knowledge of dozens of other straightforward and sophisticated advertising automation devices.

What makes them unique is that they’ve added a number of features throughout the years that few of their competitors sport, such as digital product downloads, event monitoring, consultation scheduling and social campaigns. These all contribute to the diverse list of email alternatives offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact boast a marketplace with around 400 apps and assimilations that accommodate even the most specific niche of products. Yet despite these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and also inspect.
Discover below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, but their rates aren’t the most budget-friendly, especially when you think about that their attributes just aren’t that progressed. Plans start from $9.99/ month, but this just allows for 500 subscribers, as well as costs increase rather sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full pricing overview

Cons as well as pros


Is Constant Contact the best e-newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather one-of-a-kind in this regard, being one of the few e-mail marketing devices to enable you to handle event enrollments, tickets, and invitations . Keep in mind that this attribute comes with its own costs: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not suggested if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not use one of the most sophisticated automations. While they do offer caused projects, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll find that other much cheaper tools use similar levels of automation– MailerLite and also Sendinblue.

Rating information


Alleviate of Use

Normally it’s easy to browse, though a little bit dull-looking. You can reach most locations within a couple of clicks, though as they’ve added much more capability, some points have become a little hidden, for example, automations.

E-newsletter Creation


The editor is fast, however light on features, especially in the styling division. Aside from that it’s simple to collaborate with.



This is extremely fundamental, only allowing you to put straightforward introductions or contact information. There is no if/then/else logic available.

Email types

Classic, autoresponders, basic automations, persisting newsletters, A/B testing, event enrollments, surveys, discount coupons and surveys .

Selection as well as Flexibility of Template Designs

Not poor. You can additionally start from scrape, and utilize a useful function called ‘Brand your email’ to auto-generate a design template based on your website’s colors and logo.

Email Marketing Automation

They use autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It likewise produces pre-defined get in touch with sections based upon your customers’ communications with your online shop (e.g. repeat, expired and also potential consumers). Automations based on contact triggers (e.g. email opens, clicks) are also available. It’s worth noting that the automations aren’t the most flexible, as you can’t truly integrate problems as well as actions as you can in many other tools.

Listing Management

You can develop segments from get in touch with activity, checklist membership, call details, tags, or ecommerce activity. You can additionally create a segment from your contact insights as well as tag calls based on call field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and also it simply offers a summary box, standard area alternatives (which you can not add to) and then a listing, or listings, that people can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not do as well terribly, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records as well as Analysis

In addition to standard open and click records, spam, bounce as well as unsubscribe rates are likewise offered. You additionally get click warmth maps, and some helpful review records such as open as well as click fads, opens up by gadget, % of contacts engaged, and also many effective subject line. You can likewise contrast campaigns. Advanced tracking such as social monitoring isn’t readily available.


Here’s where it obtains a little bit hairy. The tool and also the site are just offered in English. You can pick to change several of the non-editable email sections (e.g. footer and personal privacy plan message) to among 10 languages offered, mainly European. Support as well as the data base is offered in 4 languages. Slightly complex, however at least there’s some initiative to support multilingual users as well as audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t readily available, however, there is a function to check the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s also a device that permits you to sneak peek exactly how emails will look for particular receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and then frown at. They are moved into a put on hold bounce classification if it takes place again. They have a ‘recommended for removal’ filter offered to watch these, yet don’t eliminate them instantly.


of course

Import/export offered although it’s not as simple as it could be– you need to initially make it possible for sophisticated email permissions under Account Settings.

Storage space available for pictures and information


All plans include endless storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different levels of account accessibility


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of integrations and also apps , virtually 400.

Landing Page Builder


This is only readily available via their kind building contractor, and also it’s really basic. Rather, we ‘d suggest these free landing page building contractors.

Client Support

3.5/ 5.

There are numerous networks of assistance, including live conversation, phone support, a data base and also community-based assistance. Nevertheless, I found that the conversation as well as phone assistance weren’t always offered, which was a little discouraging. When I had the ability to get hold of chat support, nevertheless, I did locate them to be helpful as well as responsive . Remember that you’ll require to contact order to terminate your registration, which is pretty bothersome.

General ranking.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks the majority of packages. The primary problem right here, though, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves restate via their website, they are a tool for small businesses. And, because of this, it’s worth evaluating them on these terms. As discussed above, they most definitely have sufficient of the essentials covered to satisfy most local business, as well as if it were as straightforward as that then we would certainly suggest them a lot more very.

The issue, these days, is that there are lots of various other email devices using a lot more than Constant Contact, and for a whole lot less money. This includes not just includes, but additionally customer experience. For the quantity you pay with Constant Contact, you might find yourself using a lot more powerful devices such as ActiveCampaign and GetResponse.

They do pick up factors for their decent deliverability prices, assimilations ( especially social media sites assimilations), and for allowing various accessibility degrees for separate users. As well as with recent enhancements to automations and reporting, and the addition of brand-new functions like a site contractor, it does appear like they’re making an initiative to boost the product. Yet their lack of sophisticated attributes makes it challenging to advise them over others at this cost point. (You’ll see we don’t detail them as a great Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly assert that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simple approach (it only includes autoresponders). They likewise supply robust records and evaluation tools. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and also includes advanced automation choices and a built-in CRM.
  • GetResponse is a strong alternative. It comes with several innovative attributes (e.g. a webinar device), supplies and also has outstanding automations one of the most effective spam and also layout testing devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the best alternatives to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be far better off having a look at any of these CRMs for local business, which will certainly be far more inexpensive. There are also lots of outstanding complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for local business. It safely stores your customer data as well as supplies a secure way to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

In spite of these flashy numbers and functions, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for small services. The concern, these days, is that there are lots of other email tools providing even much more than Constant Contact, as well as for a great deal less money. For the quantity you pay with Constant Contact, you might locate yourself making use of much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simplistic technique (it only includes autoresponders).

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