Constant Contact - Create Email Marketing Campaigns Like a Pro

Jamie Annapolis Constant Contact Linkedin Marketing

Constant Contact have remained in the e-mail advertising and marketing game since 1995. During that time, they’ve taken care of to become one of the most used e-mail devices in the world, after Mailchimp.

One point I observed is that Constant Contact is really commonly the top choice for many other evaluation websites. Naturally, I wonder to see if our thorough analysis produces the exact same outcome.

You might have checked out the Constant Contact evaluations provided by individuals online, too, and also whilst they are quite positive, they might not offer you the whole picture. Our review of Constant Contact is based upon a systematic method as well as uses our practical experience as well as knowledge of loads of various other simple and also innovative advertising and marketing automation devices.

What makes them unique is that they’ve added numerous functions over the years that few of their rivals sport, such as electronic product downloads, event management, visit scheduling and social campaigns. These all contribute to the diverse checklist of e-mail options available, in addition to automations and also recurring newsletters.

Constant Contact brag a market with around 400 applications and integrations that satisfy even one of the most particular niche of products. Yet regardless of these showy numbers as well as functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs and also check.
Find out below!

Constant Contact Summary

Constant Contact is guided towards local business, however their costs aren’t the most economical, specifically when you consider that their functions just aren’t that progressed. Plans begin with $9.99/ month, however this just enables 500 customers, and also prices climb pretty greatly after that.

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Constant Contact Pricing

> Compare rates with our expense calculator

> Find out more about Constant Contact’s plans in our total prices guide

Cons and also pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite unique hereof, being one of minority e-mail advertising devices to permit you to handle occasion invitations, enrollments, and tickets . Bear in mind that this function includes its own costs: 5.4% + $0.80 for every ticket marketed or deal conducted.

Not suggested if:

You require sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t offer the most innovative automations. While they do provide activated campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll discover that other much more affordable tools offer comparable levels of automation– MailerLite as well as Sendinblue.

Rating details


Alleviate of Use

Typically it’s very easy to navigate, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included extra performance, some points have actually ended up being a little concealed, as an example, automations.

Newsletter Creation


The editor is quickly, however light on functions, specifically in the designing division. In addition to that it’s easy to deal with.



This is very basic, only permitting you to place straightforward introductions or get in touch with information. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, recurring e-newsletters, A/B screening, event registrations, studies, surveys and also vouchers .

Option as well as Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to select from, with varying degrees of high quality (some are good, while others look a little basic as well as dated). You can additionally start from scratch, as well as use a useful attribute called ‘Brand your email’ to auto-generate a theme based on your website’s shades and also logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined contact sections based on your customers’ communications with your on the internet store (e.g. repeat, expired as well as potential customers). Automations based upon contact triggers (e.g. email opens up, clicks) are also offered. It’s worth noting that the automations aren’t the most flexible, as you can not actually incorporate problems and also actions as you can in several various other devices.

Listing Management

You can create sections from get in touch with activity, checklist membership, contact details, tags, or ecommerce activity. You can likewise develop a segment from your call insights as well as tag contacts based upon contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, and it just provides a summary box, basic field choices (which you can’t include in) and after that a list, or checklists, that individuals can check to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out also severely, reaching one of the most popular e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and also Analysis

Along with standard open and click records, spam, bounce and also unsubscribe prices are likewise available. You likewise obtain click warmth maps, and some helpful introduction reports such as open and also click trends, opens by device, % of calls engaged, and also most successful subject line. You can likewise contrast campaigns. Progressed tracking such as social tracking isn’t readily available.


The website and the device are only available in English. You can pick to alter some of the non-editable email areas (e.g. footer and also privacy policy text) to one of 10 languages offered, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to inspect the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that allows you to sneak peek exactly how emails will certainly search for particular recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Jump Management


Soft bounces are placed on temporary hold for 15 days, and after that feel bitter. They are moved into a put on hold bounce classification if it happens once again. They have actually a ‘ suggested for removal’ filter readily available to check out these, yet do not eliminate them instantly.



Import/export readily available although it’s not as straightforward as it could be– you require to initially make it possible for innovative e-mail consents under Account Settings.

Storage readily available for images and also information


All plans include unrestricted storage space.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different levels of account access


The Account Owner can additionally designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge amount of assimilations and apps , practically 400.

Landing Page Builder


This is only readily available using their form home builder, and also it’s extremely fundamental. Rather, we ‘d suggest these complimentary landing web page building contractors.

Consumer Support

3.5/ 5.

There are a number of channels of support, including live conversation, phone support, a knowledge base as well as community-based assistance. However, I found that the conversation and phone support weren’t constantly offered, which was a little frustrating. When I had the ability to get hold of conversation support, nonetheless, I did discover them to be valuable and responsive . Keep in mind that you’ll require to call order to terminate your subscription, which is pretty aggravating.

Total rating.

3.6/ 5.

For a basic email device, Constant Contact ticks most of packages. The major concern here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves restate via their website, they are a tool for small businesses. And also, because of this, it’s worth assessing them on these terms. As stated above, they most definitely have enough of the essentials covered to satisfy most small companies, as well as if it were as straightforward as that then we would certainly advise them a lot more extremely.

The concern, these days, is that there are plenty of other e-mail tools using a lot more than Constant Contact, and for a whole lot less money. This includes not only features, yet additionally user experience. For the quantity you pay with Constant Contact, you can find yourself utilizing much a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their respectable deliverability rates, assimilations (particularly social media combinations), as well as for allowing different gain access to levels for separate customers. As well as with current improvements to automations as well as coverage, and the addition of new functions like a web site builder, it does resemble they’re making an effort to improve the item. But their lack of advanced features makes it difficult to advise them over others at this rate point. (You’ll see we do not provide them as a good Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly declare that there could be other passions at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplistic method (it just features autoresponders). They also provide robust records and analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages and also features advanced automation alternatives and a built-in CRM.
  • GetResponse is a solid option. It comes with lots of advanced functions (e.g. a webinar device), has exceptional automations and provides among the best spam as well as design screening tools we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the most effective options to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a look at any of these CRMs for tiny companies, which will certainly be much much more inexpensive. There are even lots of superb complimentary CRMs to select from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for small companies. It safely shops your customer data and provides a protected method to handle your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are consistently good in our bi-annual deliverability examinations.

Despite these fancy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a device for tiny services. The concern, these days, is that there are plenty of other e-mail tools offering even extra than Constant Contact, as well as for a great deal less cash. For the quantity you pay with Constant Contact, you can discover on your own using much more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic strategy (it only includes autoresponders).

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