Constant Contact - Create Email Marketing Campaigns Like a Pro

Lisa Weinstein Constant Contact

Constant Contact have actually remained in the email advertising game considering that 1995. During that time, they’ve handled to become one of one of the most secondhand email devices on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is really frequently the leading option for many various other evaluation internet sites. Naturally, I am curious to see if our in-depth evaluation produces the very same result.

You could have had a look at the Constant Contact reviews provided by users online, as well, as well as whilst they are pretty positive, they may not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy and also uses our useful experience as well as expertise of dozens of other simple and advanced marketing automation devices.

What makes them unique is that they’ve included several attributes throughout the years that few of their rivals sport, such as digital product downloads, event monitoring, visit scheduling as well as social campaigns. These all contribute to the varied listing of e-mail options offered, along with automations as well as reoccuring e-newsletters.

Constant Contact boast a marketplace with around 400 apps and also combinations that accommodate also the most particular niche of items. Yet in spite of these showy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and check.
Figure out below!

Constant Contact Summary

Constant Contact is directed towards small companies, yet their prices aren’t the most budget-friendly, specifically when you think about that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, yet this only allows for 500 customers, as well as costs climb rather sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full rates guide

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly unique hereof, being just one of the few e-mail advertising and marketing tools to enable you to manage occasion tickets, invites, as well as enrollments . Keep in mind that this attribute features its very own charges: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t provide one of the most sophisticated automations. While they do offer triggered projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that other more affordable devices offer similar levels of automation– MailerLite and Sendinblue, as an example.

Rating information


Ease of Use

Normally it’s easy to browse, though a bit dull-looking. You can get to many areas within a number of clicks, though as they’ve added more capability, some things have become a little covert, for example, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, specifically in the styling department. Besides that it’s easy to work with.



This is extremely standard, just enabling you to place basic introductions or call details. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, event enrollments, coupons, studies and surveys .

Selection as well as Flexibility of Template Designs

Not bad. You can also begin from scrape, and make use of a useful attribute called ‘Brand your email’ to auto-generate a layout based on your site’s shades as well as logo.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify as well as WooCommerce. It also generates pre-defined contact sections based on your consumers’ communications with your online shop (e.g. repeat, lapsed and also prospective consumers). Automations based upon contact triggers (e.g. email opens up, clicks) are also available. It’s worth noting that the automations aren’t one of the most adaptable, as you can not really integrate problems and actions as you can in numerous various other tools.

List Management

You can produce segments from call task, checklist membership, get in touch with details, tags, or ecommerce activity. You can likewise develop a sector from your get in touch with understandings and also tag contacts based upon contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it merely uses a description box, fundamental field alternatives (which you can not add to) and then a checklist, or checklists, that individuals can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also severely, reaching the most popular email providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records as well as Analysis

Along with common open and also click records, spam, bounce and unsubscribe rates are likewise offered. You also get click warmth maps, and some valuable overview records such as open as well as click fads, opens up by tool, % of get in touches with involved, and most effective subject line. You can additionally compare campaigns. Progressed tracking such as social monitoring isn’t available.


Right here’s where it gets a little bit hirsute. The site as well as the device are just offered in English. You can pick to alter several of the non-editable e-mail sections (e.g. footer and also personal privacy policy message) to one of 10 languages available, mostly European. Assistance and the data base is offered in 4 languages. Slightly confusing, but a minimum of there’s some initiative to sustain multilingual customers and audiences.

Further Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to inspect the e-mail for mistakes (missing web links, placeholder message that hasn’t been updated, etc). There’s also a tool that allows you to sneak peek just how e-mails will seek certain recipients, although this didn’t appear to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are put on short-lived hold for 15 days, and afterwards frown at. They are moved right into a put on hold bounce category if it occurs once more. They have actually a ‘ advised for elimination’ filter readily available to view these, but don’t eliminate them instantly.



Import/export readily available although it’s not as simple as it could be– you require to initially allow advanced email permissions under Account Settings.

Storage offered for photos and also data


All plans feature unrestricted storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Various degrees of account accessibility


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous amount of applications as well as combinations , almost 400.

Landing Page Builder


This is just offered through their form builder, and it’s extremely standard. Rather, we would certainly advise these complimentary touchdown web page contractors.

Client Support

3.5/ 5.

There are several channels of assistance, consisting of real-time conversation, phone assistance, a knowledge base as well as community-based support. Nevertheless, I discovered that the chat and also phone assistance weren’t constantly readily available, which was a little irritating. When I was able to get hold of chat assistance, nevertheless, I did locate them to be responsive and helpful . Bear in mind that you’ll require to call order to cancel your membership, which is quite irritating.

Total score.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of the boxes. The major concern below, though, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state via their website, they are a tool for small businesses. And also, therefore, it’s worth evaluating them on these terms. As stated over, they definitely have sufficient of the basics covered to satisfy most small businesses, and also if it were as simple as that then we would certainly advise them more very.

The issue, these days, is that there are lots of various other e-mail devices offering a lot more than Constant Contact, as well as for a whole lot less money. This consists of not just features, yet also user experience. As a matter of fact, for the amount you pay with Constant Contact, you might find yourself utilizing a lot more powerful devices such as ActiveCampaign and GetResponse.

They do get factors for their decent deliverability prices, combinations ( specifically social networks assimilations), and for permitting different gain access to degrees for different individuals. As well as with current improvements to automations and also reporting, as well as the addition of new attributes like a website building contractor, it does look like they’re making an initiative to enhance the item. Their lack of advanced attributes makes it hard to recommend them over others at this rate factor. (You’ll see we do not detail them as a excellent Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly claim that there might be other interests at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplified approach (it just features autoresponders). They also use durable records as well as analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages as well as includes advanced automation alternatives as well as a integrated CRM.
  • GetResponse is a solid option. It features many innovative attributes (e.g. a webinar device), supplies and also has excellent automations among the very best spam as well as style screening devices we’ve ever before utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed guide with the most effective choices to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be far better off having a look at any of these CRMs for small companies, which will be much more inexpensive. There are even lots of excellent cost-free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software application for small businesses. It safely shops your client data and also supplies a safe means to manage your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability examinations.

In spite of these showy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for tiny services. The issue, these days, is that there are lots of various other e-mail tools using also a lot more than Constant Contact, as well as for a whole lot less cash. For the quantity you pay with Constant Contact, you could find on your own using a lot a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simple technique (it only includes autoresponders).

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