Constant Contact - Create Email Marketing Campaigns Like a Pro

Listserv Functionality In Constant Contact

Constant Contact have actually remained in the email advertising and marketing video game considering that 1995. Throughout that time, they’ve taken care of to become one of the most used e-mail tools in the world, after Mailchimp.

One point I discovered is that Constant Contact is extremely commonly the top selection for numerous various other evaluation websites. Naturally, I am curious to see if our thorough evaluation generates the very same result.

You could have looked into the Constant Contact evaluations supplied by individuals online, also, and whilst they are rather positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and uses our sensible experience and also understanding of lots of other basic and also sophisticated marketing automation tools.

What makes them unique is that they’ve added several functions throughout the years that few of their competitors sporting activity, such as digital product downloads, occasion administration, appointment scheduling as well as social projects. These all include in the varied checklist of e-mail choices readily available, in addition to automations and reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications as well as assimilations that cater to also the most specific niche of items. In spite of these showy numbers and attributes, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a better consider Constant Contact’s ins & outs and inspect if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, however their costs aren’t the most affordable, especially when you consider that their functions just aren’t that advanced. Strategies start from $9.99/ month, yet this only permits 500 subscribers, and costs climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our total rates guide

Cons and pros


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being just one of the few e-mail advertising devices to allow you to take care of event invitations, tickets, and registrations . Remember that this attribute comes with its own fees: 5.4% + $0.80 for each ticket marketed or deal performed.

Not suggested if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply one of the most sophisticated automations. While they do supply set off projects, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll find that more affordable devices provide comparable degrees of automation– MailerLite and also Sendinblue, for instance.

Score details


Alleviate of Use

Normally it’s easy to browse, though a little bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included extra capability, some things have actually ended up being a little covert, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on functions, especially in the designing department. Aside from that it’s very easy to deal with.



This is really standard, only allowing you to put easy introductions or get in touch with details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B testing, occasion registrations, discount coupons, studies and also polls .

Selection and also Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to select from, with differing degrees of quality (some are decent, while others look a little fundamental and also dated). You can additionally go back to square one, as well as make use of a helpful feature called ‘Brand your email’ to auto-generate a template based on your site’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders as well as deserted cart campaigns for Shopify and WooCommerce. It additionally generates pre-defined call sections based upon your customers’ communications with your on the internet shop (e.g. repeat, expired and also potential clients). Automations based upon call triggers (e.g. e-mail opens up, clicks) are also offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not really combine conditions and actions as you can in lots of other tools.

List Management

You can create segments from contact task, checklist membership, contact details, tags, or ecommerce task. You can likewise produce a section from your get in touch with insights as well as tag get in touches with based upon get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, and also it simply provides a summary box, fundamental field alternatives (which you can not contribute to) and after that a checklist, or listings, that people can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute as well badly, getting to the most preferred e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and Analysis

In enhancement to common open as well as click records, spam, bounce and also unsubscribe prices are also available. You likewise get click heat maps, and some valuable review reports such as open and click trends, opens by device, % of contacts engaged, as well as the majority of effective subject line.


Here’s where it obtains a little bit hairy. The website and also the tool are only readily available in English. You can choose to alter several of the non-editable e-mail areas (e.g. footer and personal privacy plan message) to among 10 languages readily available, mainly European. Assistance and the knowledge base is offered in 4 languages. Somewhat complex, but at least there’s some effort to sustain multilingual users and audiences.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nonetheless, there is a feature to examine the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s also a tool that permits you to preview how e-mails will certainly try to find particular receivers, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and after that feel bitter. They are moved right into a put on hold bounce category if it takes place once more. They have a ‘ advised for removal’ filter available to view these, however do not remove them immediately.



Import/export available although it’s not as uncomplicated as maybe– you need to initially enable innovative e-mail authorizations under Account Settings.

Storage available for data and photos


All plans come with endless storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account access


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous amount of applications and also assimilations , practically 400.

Touchdown Page Builder

of course

This is only available using their kind home builder, as well as it’s really standard. Rather, we would certainly suggest these complimentary landing web page building contractors.

Consumer Support

3.5/ 5.

There are numerous channels of support, consisting of online conversation, phone assistance, a understanding base as well as community-based support. I discovered that the chat as well as phone support weren’t always offered, which was a little frustrating.

Total ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of packages. The primary issue here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves restate with their website, they are a tool for local business. As well as, as such, it’s worth assessing them on these terms. As stated above, they definitely have sufficient of the basics covered to satisfy most small businesses, and if it were as straightforward as that then we ‘d suggest them much more highly.

The problem, nowadays, is that there are lots of other e-mail devices providing much more than Constant Contact, as well as for a lot less money. This consists of not only features, however additionally customer experience. For the amount you pay with Constant Contact, you can discover yourself making use of much a lot more effective tools such as ActiveCampaign and GetResponse.

And also with recent improvements to automations as well as reporting, and also the addition of brand-new attributes like a website home builder, it does look like they’re making an initiative to enhance the item. Their absence of sophisticated functions makes it tough to recommend them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplified technique (it just includes autoresponders). They also use durable reports and also evaluation devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing devices on the marketplace. It’s offered in 6 languages and comes with advanced automation options and a built-in CRM.
  • GetResponse is a solid choice. It includes lots of advanced attributes (e.g. a webinar device), supplies as well as has excellent automations one of the best spam and design testing tools we’ve ever made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed guide with the best choices to Constant Contact, check it out below. You can also check out our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d such as to get involved in the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be better off taking a look at any of these CRMs for local business, which will be far more inexpensive. There are even plenty of exceptional cost-free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software for small businesses. It safely stores your client information and also offers a secure means to handle your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

In spite of these fancy numbers and functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for tiny services. The problem, these days, is that there are lots of other e-mail tools using also more than Constant Contact, as well as for a great deal less money. For the quantity you pay with Constant Contact, you could locate on your own making use of a lot a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simple technique (it just features autoresponders).

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