Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing video game considering that 1995. Throughout that time, they’ve managed to turn into one of the most used email devices worldwide, after Mailchimp.

One point I observed is that Constant Contact is extremely usually the top selection for many other evaluation sites. Naturally, I wonder to see if our thorough analysis generates the exact same outcome.

You could have had a look at the Constant Contact testimonials used by individuals online, also, and whilst they are quite favorable, they may not give you the whole picture. Our review of Constant Contact is based upon a systematic technique as well as utilizes our sensible experience and understanding of lots of other easy and also advanced advertising automation tools.

What makes them special is that they’ve included a number of attributes throughout the years that few of their rivals sporting activity, such as electronic item downloads, occasion administration, visit organizing and also social campaigns. These all add to the varied list of email choices offered, along with automations as well as recurring e-newsletters.

Constant Contact boast a market with around 400 applications and combinations that accommodate even one of the most niche of products. Yet in spite of these flashy numbers and attributes, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a better check out Constant Contact’s outs & ins and inspect if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed towards small companies, but their rates aren’t one of the most cost effective, particularly when you think about that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, however this only allows for 500 customers, and also prices increase rather greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total pricing overview

Pros and also Cons


Is Constant Contact the ideal newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather special in this regard, being just one of the few e-mail advertising devices to enable you to manage occasion tickets, invitations, and also enrollments . Bear in mind that this function features its own fees: 5.4% + $0.80 for each and every ticket offered or deal conducted.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not use one of the most sophisticated automations. While they do use caused campaigns, autoresponders and also abandoned cart projects (for Shopify just), you’ll discover that much cheaper devices offer similar degrees of automation– MailerLite and also Sendinblue, for instance.

Score details


Relieve of Use

Generally it’s simple to browse, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added extra functionality, some points have become a little surprise, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on features, particularly in the designing division. In addition to that it’s very easy to work with.



This is really standard, just allowing you to put simple greetings or call information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, event registrations, vouchers, studies as well as polls .

Option as well as Flexibility of Template Designs

Not bad. You can likewise start from scratch, as well as use a helpful feature called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s shades as well as logo design.

Email Marketing Automation

They provide autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It likewise generates pre-defined call sections based on your clients’ communications with your online shop (e.g. repeat, lapsed and prospective clients). Automations based upon contact triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not really incorporate conditions and actions as you can in many other devices.

Listing Management

You can produce sections from call activity, listing membership, contact information, tags, or ecommerce task. You can also develop a sector from your get in touch with insights and tag get in touches with based on contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, as well as it simply supplies a summary box, fundamental area options (which you can not contribute to) and afterwards a listing, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, getting to the most popular email providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

Along with conventional open and click records, spam, bounce and unsubscribe rates are additionally offered. You also get click warm maps, as well as some valuable summary reports such as open and also click fads, opens by device, % of contacts engaged, and the majority of successful subject line. You can also contrast projects. Progressed tracking such as social monitoring isn’t readily available.


Below’s where it gets a bit hirsute. The website and also the tool are just readily available in English. You can choose to change several of the non-editable e-mail areas (e.g. footer and also personal privacy plan text) to one of 10 languages available, mostly European. Assistance and also the knowledge base is offered in 4 languages. A little confusing, however at the very least there’s some effort to support multilingual individuals and also audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nonetheless, there is a feature to examine the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a device that enables you to sneak peek exactly how emails will certainly seek particular recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and then resent. If it occurs once more, they are relocated into a suspended bounce group. They have actually a ‘ suggested for elimination’ filter offered to watch these, but don’t remove them automatically.



Import/export offered although it’s not as simple as maybe– you need to first enable sophisticated e-mail approvals under Account Settings.

Storage available for photos and information


All strategies feature endless storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous amount of integrations and also apps , nearly 400.

Touchdown Page Builder


This is just readily available via their type contractor, as well as it’s extremely standard. Instead, we would certainly recommend these complimentary touchdown page home builders.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of online conversation, phone assistance, a expertise base and community-based support. I found that the chat and phone assistance weren’t constantly offered, which was a little aggravating.

Overall ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of packages. The primary concern here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat via their website, they are a tool for small businesses. As well as, thus, it’s worth assessing them on these terms. As stated over, they definitely have sufficient of the essentials covered to satisfy most small companies, and also if it were as basic as that then we would certainly advise them a lot more highly.

The issue, nowadays, is that there are lots of other e-mail devices using a lot more than Constant Contact, as well as for a whole lot less money. This includes not only includes, yet likewise customer experience. As a matter of fact, for the amount you pay with Constant Contact, you could find yourself utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

And also with current improvements to automations as well as reporting, as well as the addition of brand-new features like a website home builder, it does look like they’re making an effort to improve the item. Their absence of sophisticated features makes it challenging to recommend them over others at this cost factor.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly declare that there could be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplified strategy (it just features autoresponders). They additionally offer robust reports as well as evaluation devices. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with innovative automation options and also a built-in CRM.
  • GetResponse is a strong alternative. It includes many advanced functions (e.g. a webinar device), uses and also has superb automations among the best spam as well as style screening tools we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the very best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which e-newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little services, which will certainly be much a lot more cost effective. There are even plenty of outstanding totally free CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software for small businesses. It safely shops your consumer data and uses a secure means to manage your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Regardless of these flashy numbers and also attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a tool for tiny organizations. The concern, these days, is that there are lots of various other email tools providing even more than Constant Contact, and also for a great deal less money. For the quantity you pay with Constant Contact, you can find yourself using a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simplistic method (it just includes autoresponders).

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