Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising game given that 1995. Throughout that time, they’ve handled to turn into one of the most used email tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is very frequently the leading choice for many other review internet sites. Naturally, I wonder to see if our in-depth analysis generates the same outcome.

You might have looked into the Constant Contact testimonials offered by individuals online, also, and whilst they are rather favorable, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and also uses our functional experience as well as knowledge of dozens of various other easy and innovative advertising automation devices.

What makes them unique is that they’ve added several attributes throughout the years that few of their rivals sporting activity, such as electronic item downloads, event administration, consultation scheduling and also social projects. These all add to the diverse list of email alternatives offered, along with automations and also recurring newsletters.

Constant Contact brag a marketplace with around 400 apps and assimilations that deal with also the most specific niche of products. Yet regardless of these fancy numbers as well as features, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s ins & outs and inspect.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their costs aren’t the most budget friendly, especially when you take into consideration that their functions just aren’t that advanced. Plans start from $9.99/ month, however this only enables 500 subscribers, as well as rates climb rather greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total prices guide

Pros as well as Cons


Is Constant Contact the right e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is quite special hereof, being one of minority e-mail advertising devices to allow you to take care of event enrollments, tickets, and invitations . Remember that this function features its very own fees: 5.4% + $0.80 for every ticket sold or deal performed.

Not recommended if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact does not use one of the most innovative automations. While they do provide triggered campaigns, autoresponders as well as abandoned cart projects (for Shopify only), you’ll find that other more affordable tools use similar levels of automation– MailerLite as well as Sendinblue, for instance.

Rating information


Alleviate of Use

Generally it’s simple to browse, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included a lot more functionality, some points have actually come to be a little covert, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the designing department. Apart from that it’s very easy to collaborate with.


of course

This is really standard, just enabling you to put straightforward introductions or call information. There is no if/then/else logic available.

Email types

Classic, autoresponders, standard automations, reoccuring newsletters, A/B screening, occasion enrollments, promo codes, surveys and studies .

Option as well as Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to pick from, with differing levels of high quality (some are suitable, while others look a little basic as well as outdated). You can likewise go back to square one, as well as make use of a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based upon your internet site’s colors and also logo.

Email Marketing Automation

It also generates pre-defined call sections based on your clients’ interactions with your on-line shop (e.g. repeat, lapsed as well as possible customers). Automations based on call triggers (e.g. email opens, clicks) are likewise offered.

Listing Management

You can create sections from get in touch with task, checklist subscription, call information, tags, or ecommerce activity. You can additionally produce a segment from your get in touch with understandings and also tag get in touches with based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, as well as it just supplies a summary box, fundamental area alternatives (which you can’t add to) and then a listing, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, reaching the most popular email suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

Along with standard open and click records, spam, bounce and unsubscribe rates are also readily available. You also get click warmth maps, and some useful introduction reports such as open and click patterns, opens up by tool, % of calls involved, as well as the majority of effective subject line. You can also compare projects. Nevertheless, progressed tracking such as social monitoring isn’t available.


Right here’s where it obtains a little bit unshaven. The site and also the tool are just readily available in English. You can select to alter a few of the non-editable email sections (e.g. footer and also privacy plan text) to among 10 languages readily available, mainly European. Support and also the knowledge base is available in 4 languages. Somewhat complicated, however a minimum of there’s some effort to sustain multilingual customers and audiences.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, however, there is a attribute to check the e-mail for errors (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that allows you to preview how emails will certainly seek particular receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then feel bitter. If it occurs once again, they are relocated right into a put on hold bounce category. They have a ‘ suggested for elimination’ filter readily available to watch these, but don’t eliminate them automatically.



Import/export available although it’s not as straightforward as it could be– you need to first make it possible for innovative email consents under Account Settings.

Storage readily available for information and also pictures


All plans feature unlimited storage.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various levels of account gain access to


The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of assimilations as well as apps , practically 400.

Touchdown Page Builder


This is only readily available through their type builder, and also it’s really fundamental. Instead, we would certainly suggest these complimentary touchdown web page building contractors.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of real-time conversation, phone support, a data base and also community-based assistance. I located that the conversation as well as phone support weren’t constantly offered, which was a little frustrating. When I had the ability to acquire conversation assistance, nevertheless, I did locate them to be beneficial and also receptive . Bear in mind that you’ll require to employ order to cancel your membership, which is quite bothersome.

Overall score.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The primary concern below, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves state via their site, they are a device for small companies. And, therefore, it’s worth examining them on these terms. As mentioned above, they most definitely have enough of the fundamentals covered to please most small businesses, and also if it were as straightforward as that after that we ‘d advise them more extremely.

The problem, nowadays, is that there are plenty of other email tools providing a lot more than Constant Contact, and also for a lot less cash. This includes not only features, however likewise customer experience. For the quantity you pay with Constant Contact, you can locate yourself utilizing a lot extra effective devices such as ActiveCampaign and also GetResponse.

And also with recent improvements to automations and reporting, and also the addition of brand-new features like a internet site builder, it does look like they’re making an effort to enhance the item. Their absence of advanced functions makes it hard to recommend them over others at this price point.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly declare that there could be various other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplified method (it just features autoresponders). They additionally use durable records and also analysis devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing devices on the market. It’s offered in 6 languages and comes with innovative automation alternatives as well as a built-in CRM.
  • GetResponse is a solid choice. It includes several innovative functions (e.g. a webinar tool), has superb automations and uses among the very best spam and also design screening tools we’ve ever before utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth overview with the best choices to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny businesses, which will be far more cost effective. There are even lots of superb cost-free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software for small companies. It safely shops your client information and provides a secure way to handle your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability examinations.

Despite these fancy numbers and also features, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for small businesses. The problem, these days, is that there are plenty of various other email devices supplying even more than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you can discover yourself using a lot extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simple approach (it just includes autoresponders).

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