Constant Contact - Create Email Marketing Campaigns Like a Pro

Open Rates For Email Campaigns By Industry Constant Contact

Constant Contact have been in the e-mail advertising and marketing game because 1995. During that time, they’ve handled to become one of one of the most previously owned email tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is really typically the top selection for many various other evaluation websites. Naturally, I am curious to see if our comprehensive evaluation creates the exact same end result.

You might have had a look at the Constant Contact evaluations used by users online, as well, and whilst they are rather positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and utilizes our sensible experience and also expertise of dozens of various other basic and also innovative advertising and marketing automation devices.

What makes them unique is that they’ve included numerous functions for many years that few of their rivals sport, such as digital item downloads, event administration, consultation scheduling and also social campaigns. These all contribute to the varied list of e-mail choices readily available, along with automations and also persisting newsletters.

Constant Contact brag a marketplace with around 400 apps and assimilations that satisfy also the most niche of items. Yet regardless of these fancy numbers and features, rate of interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a more detailed look at Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, yet their prices aren’t the most inexpensive, particularly when you take into consideration that their functions simply aren’t that progressed. Plans begin with $9.99/ month, yet this just permits 500 customers, as well as rates rise pretty dramatically after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our total rates guide

Cons as well as pros


Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email advertising tools to allow you to handle event enrollments, tickets, as well as invitations . Keep in mind that this function includes its very own costs: 5.4% + $0.80 for each and every ticket offered or deal conducted.

Not advised if:

You need sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer the most advanced automations. While they do provide activated projects, autoresponders as well as abandoned cart projects (for Shopify only), you’ll find that other more affordable devices supply similar levels of automation– MailerLite as well as Sendinblue, for example.

Ranking information


Relieve of Use

Usually it’s easy to navigate, though a little bit dull-looking. You can get to many areas within a couple of clicks, though as they’ve added more performance, some things have actually ended up being a little surprise, for instance, automations.

E-newsletter Creation


The editor is quick, however light on functions, specifically in the styling division. Apart from that it’s very easy to work with.



This is really fundamental, only enabling you to put straightforward introductions or contact details. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, standard automations, persisting newsletters, A/B screening, occasion registrations, surveys, discount coupons as well as studies .

Choice and also Flexibility of Template Designs

Okay. There are around 200 (!) templates to select from, with varying levels of top quality (some are good, while others look a little fundamental and dated). You can likewise go back to square one, as well as use a handy function called ‘Brand your e-mail’ to auto-generate a template based on your website’s colors and logo.

Email Marketing Automation

It additionally produces pre-defined contact sectors based on your consumers’ interactions with your on the internet store (e.g. repeat, expired and prospective customers). Automations based on contact triggers (e.g. e-mail opens, clicks) are additionally offered.

Listing Management

You can develop sectors from call task, listing subscription, contact details, tags, or ecommerce activity. You can also create a segment from your call insights as well as tag calls based upon contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, as well as it just supplies a summary box, basic field options (which you can’t include in) and after that a checklist, or listings, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform too badly, reaching the most popular e-mail companies (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports and also Analysis

Along with basic open and click records, spam, bounce and unsubscribe prices are likewise offered. You also obtain click warm maps, and some helpful review reports such as open and also click fads, opens up by gadget, % of calls involved, as well as most successful subject line. You can also contrast campaigns. Nonetheless, progressed tracking such as social tracking isn’t readily available.


The device and the site are only available in English. You can choose to change some of the non-editable email sections (e.g. footer and privacy plan text) to one of 10 languages readily available, mainly European.

More Features

Spam- and Design-Testing

Spam screening isn’t available, nonetheless, there is a attribute to examine the email for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that permits you to sneak peek just how e-mails will certainly seek details recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on temporary hold for 15 days, and afterwards dislike. They are relocated into a put on hold bounce group if it takes place once more. They have actually a ‘ suggested for elimination’ filter offered to check out these, yet do not eliminate them immediately.



Import/export readily available although it’s not as straightforward as it could be– you need to first allow innovative e-mail approvals under Account Settings.

Storage space readily available for images and also data


All plans feature unlimited storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different levels of account accessibility


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a substantial amount of apps and also assimilations , almost 400.

Landing Page Builder


This is just readily available via their type home builder, and also it’s extremely fundamental. Instead, we would certainly suggest these cost-free touchdown page contractors.

Customer Support

3.5/ 5.

There are numerous networks of assistance, including live chat, phone support, a understanding base and community-based support. I discovered that the chat and phone assistance weren’t always available, which was a little aggravating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of the boxes. The main issue below, though, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves state with their website, they are a device for small businesses. As well as, as such, it’s worth examining them on these terms. As mentioned above, they absolutely have enough of the essentials covered to satisfy most local business, and also if it were as basic as that after that we ‘d advise them more very.

The concern, these days, is that there are lots of various other e-mail tools using much more than Constant Contact, and also for a lot much less cash. This includes not just features, but also user experience. Actually, for the amount you pay with Constant Contact, you might find yourself making use of a lot more powerful devices such as ActiveCampaign and also GetResponse.

As well as with recent enhancements to automations as well as reporting, as well as the enhancement of new features like a internet site contractor, it does look like they’re making an initiative to boost the item. Their lack of advanced features makes it difficult to suggest them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly assert that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplified method (it just includes autoresponders). They likewise provide durable reports and also analysis tools. They are also more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising devices on the market. It’s offered in 6 languages and also features innovative automation alternatives and also a integrated CRM.
  • GetResponse is a strong alternative. It features numerous sophisticated features (e.g. a webinar device), has superb automations and also uses one of the very best spam and also style screening tools we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the most effective options to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get involved in the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for little organizations, which will be far a lot more inexpensive. There are even plenty of excellent totally free CRMs to select from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software for local business. It safely stores your customer information and also offers a secure method to manage your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability tests.

Regardless of these fancy numbers and functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for little organizations. The problem, these days, is that there are lots of other email tools providing also more than Constant Contact, and also for a lot less money. For the amount you pay with Constant Contact, you could locate on your own making use of a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified strategy (it just includes autoresponders).

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