Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising video game since 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned email devices in the world, after Mailchimp.

Something I noticed is that Constant Contact is extremely commonly the leading option for several other evaluation web sites. Normally, I wonder to see if our detailed analysis generates the same outcome.

You might have taken a look at the Constant Contact evaluations offered by individuals online, too, and also whilst they are rather positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical method and also utilizes our sensible experience and also understanding of dozens of other easy and also advanced advertising and marketing automation devices.

What makes them special is that they’ve added a number of attributes for many years that few of their competitors sporting activity, such as electronic product downloads, event management, visit scheduling as well as social projects. These all add to the diverse listing of email choices offered, in addition to automations and recurring newsletters.

Constant Contact brag a marketplace with around 400 applications and integrations that cater to also the most niche of products. Yet despite these showy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient factor for us to take a closer consider Constant Contact’s ins & outs as well as examine if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their rates aren’t one of the most budget friendly, specifically when you take into consideration that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, but this just enables 500 clients, as well as costs increase quite greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete rates overview

Cons and also pros


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly distinct in this regard, being among minority email marketing tools to permit you to manage event tickets, invitations, as well as registrations . Bear in mind that this attribute includes its own costs: 5.4% + $0.80 for every ticket sold or deal conducted.

Not advised if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not supply one of the most sophisticated automations. While they do supply triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that more affordable devices offer comparable levels of automation– MailerLite and Sendinblue, for example.

Score details


Relieve of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can reach the majority of locations within a couple of clicks, though as they’ve included more performance, some points have actually come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, especially in the designing division. Apart from that it’s easy to work with.



This is very fundamental, just permitting you to put easy greetings or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, standard automations, repeating e-newsletters, A/B screening, event registrations, promo codes, surveys as well as surveys .

Selection and also Flexibility of Template Designs

Not bad. You can additionally begin from scratch, as well as use a convenient feature called ‘Brand your email’ to auto-generate a layout based on your web site’s shades and logo.

Email Marketing Automation

It likewise generates pre-defined contact segments based on your clients’ interactions with your online store (e.g. repeat, lapsed and possible consumers). Automations based on call triggers (e.g. email opens up, clicks) are also readily available.

Listing Management

You can develop segments from get in touch with activity, list membership, call details, tags, or ecommerce task. You can additionally create a segment from your get in touch with insights and also tag calls based upon contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and also it merely supplies a description box, standard area alternatives (which you can’t contribute to) and then a checklist, or listings, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, reaching the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and also Analysis

In addition to common open as well as click records, spam, bounce as well as unsubscribe rates are additionally available. You likewise get click heat maps, as well as some useful introduction records such as open and click patterns, opens by gadget, % of get in touches with engaged, and also the majority of successful subject line. You can additionally contrast projects. Advanced tracking such as social tracking isn’t offered.


Below’s where it obtains a little bit unshaven. The device and also the site are only available in English. You can choose to change some of the non-editable email areas (e.g. footer as well as personal privacy plan text) to one of 10 languages available, mostly European. Support and the data base is available in 4 languages. Slightly confusing, however a minimum of there’s some initiative to sustain multilingual customers and target markets.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a function to examine the email for mistakes ( missing out on links, placeholder message that hasn’t been updated, etc). There’s likewise a tool that enables you to preview exactly how e-mails will certainly try to find specific recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then dislike. If it happens once more, they are moved into a suspended bounce category. They have actually a ‘ suggested for removal’ filter readily available to view these, yet do not remove them instantly.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially make it possible for advanced email approvals under Account Settings.

Storage space readily available for pictures as well as data


All strategies feature unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different levels of account accessibility

of course

The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a substantial quantity of integrations and also apps , nearly 400.

Touchdown Page Builder

of course

This is only available using their type home builder, as well as it’s very standard. Instead, we ‘d suggest these free touchdown page builders.

Consumer Support

3.5/ 5.

There are several networks of support, consisting of real-time chat, phone assistance, a knowledge base and community-based support. I discovered that the chat and phone assistance weren’t always readily available, which was a little frustrating. When I had the ability to get hold of chat support, however, I did discover them to be valuable and also responsive . Remember that you’ll require to hire order to cancel your membership, which is quite annoying.

General ranking.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The major problem below, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves restate via their site, they are a device for small companies. And also, therefore, it’s worth assessing them on these terms. As stated above, they certainly have sufficient of the essentials covered to satisfy most small companies, and also if it were as easy as that after that we would certainly advise them extra extremely.

The problem, nowadays, is that there are plenty of other email tools using much more than Constant Contact, and for a great deal much less cash. This includes not only features, however likewise customer experience. Actually, for the amount you pay with Constant Contact, you could find yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

And with recent improvements to automations and coverage, and the enhancement of brand-new functions like a website home builder, it does look like they’re making an initiative to boost the product. Their absence of sophisticated features makes it challenging to recommend them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly assert that there may be other interests at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simple method (it only features autoresponders). They likewise provide robust reports and also evaluation tools. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and includes innovative automation alternatives and a integrated CRM.
  • GetResponse is a strong alternative. It includes several sophisticated attributes (e.g. a webinar tool), has exceptional automations as well as supplies one of the most effective spam and also style screening tools we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the very best options to Constant Contact, check it out right here. You can likewise check out our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for small companies, which will certainly be far much more economical. There are also lots of superb free CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software application for local business. It securely stores your consumer information and provides a safe means to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

Regardless of these showy numbers and also features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for little organizations. The issue, these days, is that there are lots of other email devices supplying even extra than Constant Contact, and also for a great deal less money. For the amount you pay with Constant Contact, you might discover on your own using a lot extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simple technique (it just features autoresponders).

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