Constant Contact - Create Email Marketing Campaigns Like a Pro

Outboundengine Constant Contact

Constant Contact have actually remained in the email advertising video game given that 1995. During that time, they’ve taken care of to become one of one of the most used e-mail tools worldwide, after Mailchimp.

One thing I noticed is that Constant Contact is very often the leading selection for several other review internet sites. Normally, I wonder to see if our thorough analysis produces the exact same outcome.

You may have had a look at the Constant Contact evaluations used by users online, too, and also whilst they are pretty favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a systematic strategy and also uses our functional experience as well as expertise of loads of various other straightforward and also innovative advertising automation devices.

What makes them special is that they’ve added numerous functions for many years that few of their competitors sport, such as electronic item downloads, event administration, consultation scheduling and social projects. These all include in the varied list of email alternatives offered, in addition to automations as well as recurring newsletters.

Constant Contact boast a market with around 400 apps as well as combinations that accommodate even one of the most specific niche of products. Yet regardless of these fancy numbers as well as features, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a better look at Constant Contact’s outs & ins as well as check.
Discover listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, but their costs aren’t the most budget-friendly, specifically when you take into consideration that their attributes simply aren’t that progressed. Plans begin with $9.99/ month, however this just enables 500 customers, as well as costs rise rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our total rates overview

Pros and also Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being among the few e-mail advertising and marketing devices to permit you to handle occasion registrations, tickets, as well as invitations . Bear in mind that this attribute includes its own fees: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not advised if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most advanced automations. While they do offer activated projects, autoresponders and abandoned cart campaigns (for Shopify only), you’ll locate that various other much cheaper tools supply comparable levels of automation– MailerLite and Sendinblue.

Score information


Alleviate of Use

Normally it’s simple to browse, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added a lot more functionality, some things have ended up being a little covert, for example, automations.

E-newsletter Creation


The editor is fast, yet light on functions, especially in the designing department. Aside from that it’s very easy to collaborate with.



This is extremely fundamental, only allowing you to insert easy introductions or get in touch with details. There is no if/then/else reasoning readily available.

Email types

Classic, autoresponders, standard automations, persisting e-newsletters, A/B testing, event registrations, coupons, studies as well as polls .

Option and Flexibility of Template Designs

Not poor. You can also begin from scratch, and also use a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s colors and logo design.

Email Marketing Automation

They use autoresponders as well as deserted cart campaigns for Shopify and also WooCommerce. It likewise generates pre-defined get in touch with sectors based on your customers’ interactions with your online store (e.g. repeat, lapsed as well as prospective customers). Automations based on contact triggers (e.g. email opens up, clicks) are also offered. It’s worth noting that the automations aren’t the most adaptable, as you can’t truly combine conditions and actions as you can in several various other devices.

List Management

You can create sectors from get in touch with activity, listing membership, contact details, tags, or ecommerce activity. You can additionally produce a sector from your contact understandings and tag get in touches with based on call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and it merely uses a summary box, fundamental area alternatives (which you can not include in) and after that a listing, or listings, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well severely, reaching one of the most preferred e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and Analysis

In addition to standard open and click reports, spam, bounce and unsubscribe prices are additionally readily available. You additionally obtain click warmth maps, and also some beneficial overview reports such as open and also click trends, opens up by gadget, % of get in touches with engaged, as well as the majority of effective subject line. You can likewise contrast projects. Progressed tracking such as social monitoring isn’t offered.


Right here’s where it obtains a bit hirsute. The website as well as the tool are just readily available in English. You can pick to transform several of the non-editable e-mail sections (e.g. footer and also privacy policy message) to among 10 languages available, mostly European. Assistance and the data base is offered in 4 languages. A little confusing, however at the very least there’s some effort to sustain multilingual customers as well as target markets.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t available, nonetheless, there is a function to examine the e-mail for mistakes (missing links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that permits you to preview exactly how e-mails will search for specific receivers, although this really did not seem to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and then resent. If it takes place once again, they are relocated into a suspended bounce group. They have actually a ‘recommended for removal’ filter available to view these, but don’t remove them instantly.



Import/export offered although it’s not as straightforward as it could be– you require to first enable innovative e-mail consents under Account Settings.

Storage readily available for data and images


All strategies come with unlimited storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large amount of combinations and also apps , virtually 400.

Landing Page Builder


This is only available using their type contractor, and also it’s very fundamental. Rather, we ‘d recommend these complimentary landing page builders.

Customer Support

3.5/ 5.

There are numerous channels of assistance, including real-time conversation, phone support, a expertise base and also community-based assistance. I located that the conversation and also phone support weren’t always readily available, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of packages. The primary problem here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate through their site, they are a device for local business. And also, therefore, it’s worth assessing them on these terms. As stated above, they certainly have enough of the essentials covered to please most small businesses, as well as if it were as simple as that after that we would certainly recommend them more very.

The concern, nowadays, is that there are lots of various other e-mail tools offering even more than Constant Contact, as well as for a whole lot less cash. This includes not just includes, yet additionally customer experience. For the amount you pay with Constant Contact, you could locate yourself making use of much more powerful devices such as ActiveCampaign and also GetResponse.

As well as with current improvements to automations and also coverage, as well as the addition of new attributes like a web site building contractor, it does look like they’re making an effort to improve the product. Their absence of advanced attributes makes it difficult to advise them over others at this price point.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly claim that there might be other interests at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple method (it only features autoresponders). They also offer robust reports as well as analysis tools. They are also less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising and marketing devices on the market. It’s available in 6 languages as well as comes with advanced automation options and also a built-in CRM.
  • GetResponse is a strong alternative. It comes with lots of sophisticated functions (e.g. a webinar tool), has exceptional automations as well as offers among the most effective spam and also design testing devices we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough overview with the best options to Constant Contact, check it out here. You can also try our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d such as to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be much better off having a look at any of these CRMs for small companies, which will be much more economical. There are also lots of excellent complimentary CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software for small companies. It safely shops your customer data as well as uses a protected method to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for small services. The problem, these days, is that there are lots of various other email tools providing also extra than Constant Contact, as well as for a lot much less money. For the quantity you pay with Constant Contact, you might find yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simple strategy (it only features autoresponders).

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