Constant Contact - Create Email Marketing Campaigns Like a Pro

Prince Andrew In Constant Contact

Constant Contact have actually been in the e-mail advertising and marketing game because 1995. During that time, they’ve taken care of to turn into one of the most secondhand e-mail tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is extremely often the top choice for numerous other review sites. Normally, I wonder to see if our thorough evaluation creates the very same result.

You might have had a look at the Constant Contact evaluations offered by users online, too, and also whilst they are pretty favorable, they may not give you the whole picture. Our review of Constant Contact is based on a systematic approach and also uses our functional experience and also understanding of loads of various other easy and also innovative advertising and marketing automation tools.

What makes them special is that they’ve added a number of attributes over the years that few of their rivals sport, such as electronic product downloads, occasion administration, consultation organizing and also social campaigns. These all add to the varied listing of email alternatives readily available, in addition to automations and reoccuring e-newsletters.

Constant Contact boast a industry with around 400 apps and combinations that accommodate also one of the most specific niche of items. Yet despite these fancy numbers as well as functions, passion in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a more detailed take a look at Constant Contact’s ins & outs and check if it’s still pertinent in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their rates aren’t the most inexpensive, particularly when you consider that their attributes just aren’t that progressed. Plans start from $9.99/ month, but this only enables 500 subscribers, and also prices climb pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total prices guide

Cons and also pros


Is Constant Contact the ideal newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite special in this regard, being just one of minority email advertising tools to enable you to manage occasion enrollments, tickets, and invites . Remember that this function comes with its own charges: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not advised if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact doesn’t provide one of the most innovative automations. While they do use caused projects, autoresponders as well as abandoned cart projects (for Shopify only), you’ll locate that much cheaper tools offer comparable levels of automation– MailerLite and Sendinblue, as an example.

Ranking information


Ease of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve included a lot more capability, some points have ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is fast, however light on attributes, particularly in the styling division. Besides that it’s very easy to deal with.



This is really basic, just enabling you to put straightforward greetings or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Timeless, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, event enrollments, surveys, discount coupons and also surveys .

Selection and also Flexibility of Template Designs

Not negative. You can also begin from scrape, and make use of a handy attribute called ‘Brand your e-mail’ to auto-generate a template based on your web site’s shades and also logo design.

Email Marketing Automation

It likewise creates pre-defined contact sectors based on your customers’ interactions with your online store (e.g. repeat, lapsed and also prospective consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are likewise readily available.

Checklist Management

You can create sections from contact task, checklist subscription, contact details, tags, or ecommerce task. You can likewise create a segment from your contact insights and also tag calls based on call field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, as well as it merely supplies a summary box, standard field choices (which you can not include in) and then a list, or listings, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not execute as well badly, reaching the most popular e-mail companies (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records as well as Analysis

In addition to common open and also click records, spam, bounce as well as unsubscribe rates are additionally offered. You likewise obtain click warmth maps, and also some helpful introduction records such as open and click trends, opens by gadget, % of get in touches with involved, as well as a lot of successful subject line. You can likewise compare projects. Progressed tracking such as social monitoring isn’t available.


The device and the site are only available in English. You can pick to transform some of the non-editable email sections (e.g. footer as well as privacy policy message) to one of 10 languages readily available, primarily European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a function to check the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s likewise a device that permits you to preview exactly how emails will certainly seek specific recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and then resent. If it occurs again, they are moved into a suspended bounce classification. They have a ‘recommended for elimination’ filter offered to watch these, however don’t remove them immediately.


of course

Import/export offered although it’s not as straightforward as maybe– you need to first make it possible for innovative email consents under Account Settings.

Storage space offered for information and also photos


All strategies feature limitless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of apps as well as integrations , virtually 400.

Touchdown Page Builder

of course

This is only available through their form builder, and it’s very fundamental. Instead, we would certainly advise these cost-free landing page builders.

Customer Support

3.5/ 5.

There are several networks of assistance, including live chat, phone assistance, a knowledge base and community-based support. I located that the conversation and also phone support weren’t constantly available, which was a little discouraging. When I had the ability to get hold of conversation assistance, however, I did locate them to be helpful as well as receptive . Remember that you’ll need to contact order to cancel your membership, which is quite irritating.

Overall ranking.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks most of the boxes. The primary concern below, however, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves repeat with their website, they are a device for small businesses. As well as, thus, it’s worth reviewing them on these terms. As mentioned above, they most definitely have enough of the fundamentals covered to please most small companies, and also if it were as straightforward as that after that we would certainly suggest them extra extremely.

The concern, nowadays, is that there are a lot of other e-mail tools offering even more than Constant Contact, and also for a lot much less money. This includes not only includes, however additionally user experience. As a matter of fact, for the quantity you pay with Constant Contact, you might find yourself making use of a lot more effective tools such as ActiveCampaign and GetResponse.

And also with current enhancements to automations as well as coverage, as well as the enhancement of brand-new functions like a site home builder, it does look like they’re making an effort to enhance the item. Their lack of innovative attributes makes it hard to recommend them over others at this cost factor.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there could be various other rate of interests at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplistic method (it just includes autoresponders). They likewise provide durable records as well as evaluation devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email marketing devices on the market. It’s readily available in 6 languages as well as features innovative automation alternatives and a integrated CRM.
  • GetResponse is a solid choice. It includes lots of innovative attributes (e.g. a webinar tool), provides and also has exceptional automations among the very best spam as well as style testing devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the most effective options to Constant Contact, check it out right here. You can also try our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for little organizations, which will certainly be far a lot more cost effective. There are even lots of excellent cost-free CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for local business. It securely stores your client information and also provides a secure method to manage your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Regardless of these showy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for tiny organizations. The issue, these days, is that there are plenty of various other e-mail devices using also much more than Constant Contact, and for a whole lot much less money. For the quantity you pay with Constant Contact, you can discover on your own utilizing much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic technique (it just includes autoresponders).

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