Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email marketing game because 1995. During that time, they’ve taken care of to become one of one of the most pre-owned email devices on the planet, after Mailchimp.

Something I noticed is that Constant Contact is very frequently the top option for several other evaluation websites. Naturally, I am curious to see if our thorough analysis creates the exact same result.

You might have looked into the Constant Contact testimonials provided by customers online, too, as well as whilst they are rather positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach as well as uses our practical experience as well as understanding of dozens of other straightforward and sophisticated marketing automation devices.

What makes them special is that they’ve included numerous features over the years that few of their rivals sport, such as digital item downloads, occasion management, appointment scheduling and also social projects. These all contribute to the varied list of email choices available, in addition to automations as well as repeating e-newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that accommodate also one of the most particular niche of products. Yet regardless of these showy numbers and functions, interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins and inspect.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their rates aren’t one of the most economical, especially when you think about that their functions simply aren’t that progressed. Plans begin with $9.99/ month, yet this only allows for 500 clients, and also rates rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete prices guide

Cons and pros


Is Constant Contact the best newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being one of the few email marketing tools to enable you to handle event enrollments, tickets, and also invites . Bear in mind that this feature features its very own charges: 5.4% + $0.80 for each and every ticket offered or purchase conducted.

Not advised if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer one of the most innovative automations. While they do supply triggered campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that much cheaper tools provide similar degrees of automation– MailerLite and also Sendinblue, for instance.

Ranking information


Reduce of Use

Generally it’s very easy to navigate, though a little bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included extra capability, some things have become a little hidden, for instance, automations.

Newsletter Creation


The editor is quick, but light on features, particularly in the styling department. Aside from that it’s very easy to deal with.


of course

This is extremely fundamental, only permitting you to put simple greetings or contact information. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, persisting newsletters, A/B screening, occasion enrollments, discount coupons, surveys as well as studies .

Selection and also Flexibility of Template Designs

Not poor. You can additionally begin from scratch, and also use a convenient function called ‘Brand your e-mail’ to auto-generate a design template based on your web site’s shades and also logo design.

Email Marketing Automation

It additionally creates pre-defined call sections based on your consumers’ interactions with your on-line store (e.g. repeat, lapsed and also prospective consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are also available.

Checklist Management

You can create sections from get in touch with activity, checklist subscription, call information, tags, or ecommerce task. You can likewise develop a sector from your call understandings and also tag contacts based on call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, as well as it just offers a description box, basic area choices (which you can not contribute to) and afterwards a checklist, or listings, that individuals can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well badly, reaching one of the most prominent email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports as well as Analysis

Along with conventional open as well as click reports, spam, bounce and also unsubscribe prices are also offered. You also obtain click warmth maps, and also some helpful summary reports such as open as well as click fads, opens up by device, % of get in touches with engaged, and also many effective subject line. You can additionally contrast campaigns. Progressed tracking such as social tracking isn’t readily available.


The website and the device are just available in English. You can select to transform some of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to one of 10 languages available, primarily European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to examine the email for errors (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s also a device that permits you to sneak peek exactly how e-mails will search for specific receivers, although this didn’t seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and after that resent. They are relocated into a suspended bounce classification if it occurs once again. They have actually a ‘recommended for elimination’ filter readily available to check out these, but do not remove them immediately.



Import/export available although it’s not as simple as maybe– you need to initially allow advanced e-mail consents under Account Settings.

Storage space readily available for images and data


All plans come with endless storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of combinations and applications , virtually 400.

Touchdown Page Builder


This is only readily available by means of their form home builder, and it’s very standard. Rather, we would certainly suggest these complimentary touchdown web page contractors.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time conversation, phone assistance, a knowledge base and also community-based support. I located that the chat and phone support weren’t constantly offered, which was a little aggravating. When I had the ability to acquire conversation assistance, nonetheless, I did find them to be helpful and receptive . Remember that you’ll require to contact order to cancel your membership, which is rather aggravating.

Total ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks the majority of the boxes. The main concern below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves state through their site, they are a tool for local business. As well as, therefore, it’s worth reviewing them on these terms. As discussed over, they absolutely have enough of the fundamentals covered to satisfy most small companies, and also if it were as simple as that then we would certainly suggest them extra highly.

The issue, these days, is that there are a lot of various other e-mail devices providing much more than Constant Contact, and also for a great deal less money. This includes not just includes, but likewise user experience. In fact, for the quantity you pay with Constant Contact, you can find yourself making use of far more effective devices such as ActiveCampaign and GetResponse.

They do get factors for their respectable deliverability rates, integrations ( specifically social networks integrations), as well as for allowing various gain access to levels for separate users. And also with recent improvements to automations and also reporting, as well as the addition of new attributes like a internet site builder, it does look like they’re making an initiative to boost the product. But their absence of advanced functions makes it tough to suggest them over others at this rate factor. (You’ll see we don’t detail them as a excellent Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly assert that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic approach (it only includes autoresponders). They likewise offer robust records and also evaluation devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages and includes sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a strong alternative. It features lots of innovative functions (e.g. a webinar tool), has outstanding automations as well as provides one of the best spam and style screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the very best alternatives to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for tiny services, which will certainly be far extra inexpensive. There are also lots of superb complimentary CRMs to choose from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for local business. It safely shops your client information as well as provides a safe and secure method to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability examinations.

Despite these showy numbers and also functions, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a device for small organizations. The issue, these days, is that there are lots of various other e-mail tools using also more than Constant Contact, as well as for a great deal much less cash. For the quantity you pay with Constant Contact, you might find yourself making use of a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simple technique (it only features autoresponders).

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