Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising and marketing video game considering that 1995. During that time, they’ve handled to turn into one of the most used email tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is very frequently the leading choice for many various other testimonial sites. Naturally, I wonder to see if our comprehensive evaluation creates the same end result.

You could have looked into the Constant Contact reviews used by individuals online, also, and also whilst they are pretty favorable, they might not give you the whole picture. Our testimonial of Constant Contact is based upon a methodical technique and utilizes our functional experience and also expertise of dozens of other easy and innovative advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions over the years that few of their rivals sporting activity, such as digital product downloads, occasion management, visit scheduling and social projects. These all add to the diverse list of email choices available, in addition to automations and recurring e-newsletters.

Constant Contact boast a market with around 400 apps and assimilations that accommodate even the most particular niche of products. Yet in spite of these flashy numbers and features, interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a more detailed consider Constant Contact’s outs & ins as well as check if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, but their costs aren’t one of the most budget friendly, particularly when you consider that their attributes just aren’t that advanced. Strategies start from $9.99/ month, however this just enables 500 subscribers, and also costs rise quite greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete prices overview

Pros as well as Cons


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run events:

Constant Contact is quite special hereof, being among minority email advertising and marketing tools to allow you to manage event tickets, invitations, and also registrations . Remember that this function includes its very own fees: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not advised if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not provide one of the most advanced automations. While they do provide triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that other more affordable tools offer comparable levels of automation– MailerLite as well as Sendinblue, as an example.

Score information


Reduce of Use

Typically it’s simple to navigate, though a bit dull-looking. You can get to most locations within a number of clicks, though as they’ve included more functionality, some points have actually ended up being a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, however light on functions, especially in the styling department. In addition to that it’s easy to deal with.



This is really basic, only allowing you to place basic greetings or call details. There is no if/then/else reasoning offered.

Email kinds

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion registrations, surveys, surveys as well as vouchers .

Selection and Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with varying levels of high quality (some are suitable, while others look a little standard and also outdated). You can additionally start from scratch, and also utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s shades and also logo.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify and also WooCommerce. It also generates pre-defined call segments based on your customers’ interactions with your on the internet shop (e.g. repeat, lapsed and also possible clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t truly integrate conditions and actions as you can in several various other devices.

Listing Management

You can create segments from get in touch with activity, checklist membership, call details, tags, or ecommerce activity. You can additionally produce a segment from your contact understandings and tag calls based upon contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, and also it simply offers a summary box, fundamental area choices (which you can’t add to) and afterwards a list, or checklists, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, reaching one of the most prominent e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records as well as Analysis

In addition to typical open and click records, spam, bounce and also unsubscribe prices are also readily available. You also obtain click warm maps, as well as some useful summary reports such as open as well as click fads, opens up by gadget, % of get in touches with engaged, and many successful subject line. You can also compare campaigns. However, progressed tracking such as social tracking isn’t readily available.


The tool and also the website are only offered in English. You can pick to change some of the non-editable e-mail sections (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, primarily European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a function to inspect the email for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s also a tool that allows you to sneak peek just how emails will certainly seek details recipients, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and then frown at. If it occurs once again, they are moved right into a suspended bounce group. They have actually a ‘ advised for removal’ filter available to see these, but don’t remove them immediately.



Import/export offered although it’s not as straightforward as it could be– you need to first enable advanced e-mail consents under Account Settings.

Storage offered for photos as well as data


All plans include unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous amount of apps and assimilations , almost 400.

Landing Page Builder


This is just readily available via their form builder, and it’s very basic. Instead, we would certainly advise these totally free touchdown web page contractors.

Client Support

3.5/ 5.

There are several networks of assistance, consisting of real-time conversation, phone assistance, a expertise base as well as community-based support. I located that the chat and phone support weren’t always offered, which was a little frustrating.

Overall score.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks most of the boxes. The major issue below, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves repeat via their website, they are a tool for small businesses. And, thus, it’s worth evaluating them on these terms. As stated over, they absolutely have sufficient of the essentials covered to satisfy most local business, as well as if it were as simple as that then we would certainly suggest them extra extremely.

The concern, nowadays, is that there are plenty of various other email devices using even more than Constant Contact, as well as for a whole lot less money. This includes not just features, yet additionally customer experience. In fact, for the amount you pay with Constant Contact, you might find yourself utilizing much more powerful devices such as ActiveCampaign and also GetResponse.

And with current improvements to automations and reporting, and the addition of brand-new attributes like a site home builder, it does look like they’re making an effort to enhance the product. Their absence of advanced features makes it tough to suggest them over others at this rate point.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly claim that there may be other rate of interests at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simple strategy (it only includes autoresponders). They additionally offer durable records as well as analysis tools. They are even cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and includes sophisticated automation alternatives and also a integrated CRM.
  • GetResponse is a strong option. It includes many advanced features (e.g. a webinar tool), has outstanding automations and also supplies among the most effective spam as well as layout screening devices we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d such as to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for small services, which will certainly be much extra cost effective. There are also a lot of exceptional cost-free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for local business. It safely shops your consumer data and also provides a protected way to handle your clients.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are continually good in our bi-annual deliverability examinations.

Despite these fancy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their site, they are a tool for small organizations. The issue, these days, is that there are lots of various other email devices offering also extra than Constant Contact, and for a lot less cash. For the amount you pay with Constant Contact, you could find on your own utilizing a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simplified method (it only includes autoresponders).

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