Constant Contact - Create Email Marketing Campaigns Like a Pro

Que Es Constant Contact

Constant Contact have been in the email advertising and marketing game considering that 1995. During that time, they’ve managed to become one of the most used email devices worldwide, after Mailchimp.

One point I observed is that Constant Contact is very typically the leading selection for lots of various other evaluation websites. Naturally, I am curious to see if our in-depth analysis creates the same end result.

You may have had a look at the Constant Contact reviews offered by individuals online, as well, as well as whilst they are pretty favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic method and uses our sensible experience as well as understanding of loads of other basic as well as advanced advertising automation devices.

What makes them special is that they’ve added a number of functions over the years that few of their rivals sport, such as digital item downloads, occasion management, visit organizing and social projects. These all add to the varied list of e-mail choices available, in addition to automations and repeating e-newsletters.

Constant Contact brag a industry with around 400 apps as well as combinations that deal with even one of the most specific niche of products. Regardless of these fancy numbers and also functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient factor for us to take a better take a look at Constant Contact’s ins & outs and also inspect if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, yet their prices aren’t one of the most economical, especially when you think about that their functions just aren’t that progressed. Plans begin with $9.99/ month, but this only enables 500 clients, and also prices rise quite dramatically after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete rates overview

Pros and Cons


Is Constant Contact the ideal e-newsletter service for you?

Advised if:

You run events:

Constant Contact is quite special in this regard, being among minority e-mail advertising and marketing devices to allow you to take care of event tickets, invites, as well as enrollments . Remember that this attribute features its own fees: 5.4% + $0.80 for each ticket offered or deal conducted.

Not advised if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact does not offer the most sophisticated automations. While they do offer set off campaigns, autoresponders and deserted cart campaigns (for Shopify only), you’ll locate that much cheaper devices provide similar degrees of automation– MailerLite and Sendinblue, for example.

Score information


Ease of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach the majority of places within a couple of clicks, though as they’ve added much more functionality, some points have become a little hidden, for example, automations.

Newsletter Creation


The editor is quickly, however light on attributes, particularly in the designing division. In addition to that it’s easy to collaborate with.



This is really basic, just permitting you to insert straightforward introductions or contact information. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, standard automations, reoccuring newsletters, A/B testing, event registrations, surveys, promo codes and also surveys .

Option and also Flexibility of Template Designs

Tolerable. There are about 200 (!) themes to pick from, with differing degrees of high quality (some are good, while others look a little basic and also outdated). You can likewise start from scratch, as well as make use of a handy function called ‘Brand your e-mail’ to auto-generate a layout based upon your internet site’s colors and also logo design.

Email Marketing Automation

They offer autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It also produces pre-defined call sections based on your customers’ interactions with your online store (e.g. repeat, expired and also possible customers). Automations based on get in touch with triggers (e.g. email opens up, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can’t really incorporate conditions as well as activities as you can in numerous various other tools.

List Management

You can create sections from get in touch with task, checklist membership, get in touch with details, tags, or ecommerce task. You can also develop a section from your contact understandings and tag get in touches with based on contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it just offers a description box, fundamental field options (which you can not include in) and afterwards a list, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also severely, getting to the most prominent e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and Analysis

In addition to basic open as well as click records, spam, bounce as well as unsubscribe prices are likewise available. You additionally obtain click warm maps, and also some useful introduction reports such as open and click fads, opens by tool, % of get in touches with engaged, and also many effective subject line.


Right here’s where it obtains a bit hairy. The site as well as the tool are just offered in English. You can pick to transform a few of the non-editable email sections (e.g. footer and also personal privacy plan message) to among 10 languages offered, primarily European. Support as well as the data base is available in 4 languages. Slightly complicated, but at least there’s some initiative to sustain multilingual individuals and also target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a feature to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that enables you to sneak peek how emails will look for certain recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on short-term hold for 15 days, and then frown at. If it occurs once again, they are moved into a put on hold bounce category. They have a ‘ suggested for removal’ filter readily available to see these, yet do not remove them instantly.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you require to first enable advanced e-mail permissions under Account Settings.

Storage space offered for images and information


All strategies include endless storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account gain access to

of course

The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a large quantity of combinations as well as apps , practically 400.

Landing Page Builder


This is just available via their type contractor, as well as it’s really fundamental. Rather, we ‘d suggest these free landing page building contractors.

Consumer Support

3.5/ 5.

There are a number of networks of support, consisting of online chat, phone support, a expertise base as well as community-based assistance. I found that the chat and also phone support weren’t always available, which was a little frustrating.

General rating.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of packages. The primary concern below, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate via their site, they are a tool for small businesses. As well as, because of this, it’s worth reviewing them on these terms. As pointed out above, they most definitely have sufficient of the essentials covered to please most local business, and if it were as simple as that after that we ‘d suggest them much more very.

The concern, nowadays, is that there are plenty of other e-mail devices offering much more than Constant Contact, as well as for a whole lot less money. This consists of not just includes, however additionally user experience. For the amount you pay with Constant Contact, you can discover yourself making use of much a lot more effective devices such as ActiveCampaign as well as GetResponse.

And with recent enhancements to automations as well as coverage, and the addition of new functions like a web site contractor, it does look like they’re making an initiative to enhance the product. Their absence of advanced functions makes it difficult to recommend them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly assert that there could be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified strategy (it only features autoresponders). They likewise use durable reports as well as analysis tools. They are even cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail marketing tools on the marketplace. It’s available in 6 languages and includes sophisticated automation alternatives and also a integrated CRM.
  • GetResponse is a solid choice. It comes with many advanced features (e.g. a webinar device), offers and also has excellent automations among the most effective spam as well as design screening tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the best options to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to get into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for local business, which will be far more economical. There are also a lot of exceptional totally free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for small companies. It securely shops your client information and also supplies a protected way to handle your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability tests.

Regardless of these showy numbers as well as attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for tiny businesses. The concern, these days, is that there are lots of other e-mail devices offering even more than Constant Contact, and also for a whole lot much less money. For the quantity you pay with Constant Contact, you might find yourself making use of much extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simple strategy (it just includes autoresponders).

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