Constant Contact - Create Email Marketing Campaigns Like a Pro

R For Constant Contact

Constant Contact have actually been in the e-mail advertising and marketing video game considering that 1995. Throughout that time, they’ve managed to turn into one of the most used email devices on the planet, after Mailchimp.

One point I discovered is that Constant Contact is very typically the top option for many various other evaluation web sites. Normally, I wonder to see if our thorough evaluation creates the exact same end result.

You might have checked out the Constant Contact testimonials supplied by users online, too, and whilst they are pretty positive, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and also uses our practical experience and also understanding of lots of other simple and innovative marketing automation tools.

What makes them unique is that they’ve added a number of features throughout the years that few of their rivals sport, such as digital item downloads, event management, visit organizing and also social campaigns. These all add to the diverse checklist of e-mail choices readily available, along with automations as well as persisting newsletters.

Constant Contact brag a market with around 400 applications as well as integrations that cater to also one of the most specific niche of items. Regardless of these flashy numbers and also attributes, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough reason for us to take a better take a look at Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their rates aren’t one of the most budget-friendly, especially when you think about that their functions just aren’t that advanced. Plans start from $9.99/ month, however this only enables 500 customers, and rates climb pretty greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our complete prices guide

Pros and Cons


Is Constant Contact the best newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite unique in this regard, being just one of the few e-mail advertising tools to permit you to manage occasion registrations, tickets, and also invitations . Keep in mind that this attribute features its own charges: 5.4% + $0.80 for each ticket marketed or transaction performed.

Not suggested if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact does not use one of the most advanced automations. While they do provide caused projects, autoresponders and abandoned cart campaigns (for Shopify only), you’ll discover that other much less costly tools supply similar levels of automation– MailerLite and also Sendinblue.

Ranking details


Alleviate of Use

Generally it’s simple to navigate, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added much more functionality, some things have actually come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is fast, yet light on features, especially in the designing department. Besides that it’s simple to deal with.



This is very fundamental, just allowing you to insert easy greetings or contact details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, fundamental automations, recurring newsletters, A/B testing, occasion enrollments, discount coupons, surveys as well as polls .

Choice and also Flexibility of Template Designs

Not negative. You can additionally start from scratch, as well as use a handy feature called ‘Brand your e-mail’ to auto-generate a design template based on your web site’s shades and logo.

Email Marketing Automation

It additionally creates pre-defined call segments based on your clients’ interactions with your on the internet shop (e.g. repeat, expired and also possible clients). Automations based on contact triggers (e.g. email opens up, clicks) are likewise offered.

Listing Management

You can produce segments from get in touch with activity, listing membership, get in touch with information, tags, or ecommerce task. You can likewise produce a sector from your call insights and tag calls based upon contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it merely offers a summary box, fundamental field choices (which you can not contribute to) and after that a listing, or listings, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute too badly, reaching the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records and Analysis

In addition to common open and click records, spam, bounce as well as unsubscribe prices are also available. You also obtain click warm maps, as well as some useful review records such as open and also click patterns, opens by tool, % of get in touches with involved, and also most successful subject line. You can additionally compare campaigns. However, progressed tracking such as social monitoring isn’t available.


Right here’s where it gets a bit hairy. The tool as well as the site are just available in English. You can select to transform some of the non-editable email areas (e.g. footer as well as privacy plan message) to among 10 languages readily available, mainly European. Support and also the knowledge base is available in 4 languages. Somewhat complicated, yet a minimum of there’s some initiative to sustain multilingual users and audiences.

More Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to examine the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s likewise a tool that enables you to preview just how e-mails will search for particular recipients, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and then dislike. They are relocated into a put on hold bounce category if it occurs again. They have a ‘ advised for elimination’ filter offered to watch these, however do not eliminate them instantly.



Import/export offered although it’s not as simple as it could be– you need to first make it possible for advanced e-mail authorizations under Account Settings.

Storage readily available for images and also data


All strategies include unlimited storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account access


The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial amount of apps and also combinations , practically 400.

Touchdown Page Builder


This is just offered using their form building contractor, and it’s very fundamental. Rather, we would certainly recommend these totally free landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, consisting of online chat, phone support, a understanding base and community-based support. I located that the conversation and phone support weren’t constantly available, which was a little irritating.

Overall ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks a lot of packages. The primary issue below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat through their website, they are a device for local business. As well as, thus, it’s worth assessing them on these terms. As discussed above, they most definitely have sufficient of the basics covered to please most small companies, as well as if it were as basic as that then we ‘d suggest them a lot more extremely.

The problem, these days, is that there are a lot of other e-mail devices offering even more than Constant Contact, and also for a whole lot much less money. This consists of not just features, however likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

And also with current enhancements to automations and coverage, and the addition of brand-new attributes like a site home builder, it does look like they’re making an effort to boost the product. Their absence of innovative functions makes it hard to advise them over others at this cost point.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly claim that there may be various other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simplified technique (it just features autoresponders). They also use durable reports and also analysis tools. They are even more affordable than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing devices on the market. It’s available in 6 languages and also comes with advanced automation alternatives and a integrated CRM.
  • GetResponse is a solid alternative. It includes many innovative functions (e.g. a webinar device), has excellent automations as well as uses one of the very best spam and layout testing tools we’ve ever before utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed overview with the best choices to Constant Contact, check it out here. You can also check out our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be far better off having a look at any one of these CRMs for small businesses, which will be even more economical. There are even lots of outstanding cost-free CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software for small businesses. It safely stores your customer information and supplies a secure method to handle your clients.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for small companies. The issue, these days, is that there are lots of various other e-mail devices using also extra than Constant Contact, and for a whole lot less cash. For the quantity you pay with Constant Contact, you might discover on your own utilizing much more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can not be compared to Constant Contact’s simple approach (it only features autoresponders).

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