Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the email advertising and marketing video game given that 1995. During that time, they’ve managed to turn into one of the most pre-owned e-mail devices in the world, after Mailchimp.

One thing I saw is that Constant Contact is very usually the top selection for numerous other review web sites. Normally, I am curious to see if our thorough analysis produces the same outcome.

You may have looked into the Constant Contact evaluations offered by customers online, also, as well as whilst they are quite positive, they might not give you the whole picture. Our review of Constant Contact is based upon a methodical approach and utilizes our sensible experience as well as expertise of lots of other straightforward and also sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve added a number of attributes for many years that few of their rivals sport, such as digital product downloads, event monitoring, visit scheduling and social projects. These all include in the varied listing of email alternatives available, in addition to automations as well as repeating e-newsletters.

Constant Contact boast a marketplace with around 400 apps as well as assimilations that deal with even the most specific niche of items. Regardless of these showy numbers as well as features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a better take a look at Constant Contact’s ins & outs and also inspect if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their rates aren’t the most budget friendly, especially when you take into consideration that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, however this only allows for 500 subscribers, and also rates climb rather sharply after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete prices guide

Pros and Cons


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being among the few email marketing tools to permit you to manage event tickets, registrations, and invites . Bear in mind that this feature comes with its own charges: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not recommended if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact does not provide one of the most innovative automations. While they do provide activated campaigns, autoresponders and deserted cart projects (for Shopify only), you’ll discover that more affordable devices supply similar levels of automation– MailerLite and also Sendinblue, for instance.

Ranking details


Ease of Use

Normally it’s very easy to browse, though a bit dull-looking. You can reach a lot of places within a couple of clicks, though as they’ve added more capability, some things have come to be a little hidden, as an example, automations.

Newsletter Creation


The editor is quickly, however light on features, especially in the styling division. Aside from that it’s simple to collaborate with.



This is extremely standard, just allowing you to put simple greetings or call information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring e-newsletters, A/B screening, occasion enrollments, surveys, surveys as well as vouchers .

Option and Flexibility of Template Designs

Not bad. You can likewise begin from scrape, and utilize a handy feature called ‘Brand your e-mail’ to auto-generate a template based on your site’s shades and also logo.

Email Marketing Automation

They offer autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It also generates pre-defined get in touch with sections based on your consumers’ interactions with your on-line shop (e.g. repeat, expired as well as possible customers). Automations based on call triggers (e.g. email opens up, clicks) are also readily available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t really incorporate conditions and actions as you can in numerous other tools.

List Management

You can develop sectors from contact task, listing membership, call information, tags, or ecommerce activity. You can additionally develop a segment from your call understandings and tag contacts based on get in touch with area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it just offers a summary box, basic area choices (which you can’t contribute to) and afterwards a list, or lists, that individuals can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute also badly, reaching one of the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

In addition to standard open and click records, spam, bounce and unsubscribe rates are also offered. You also get click heat maps, and some useful overview reports such as open and also click patterns, opens up by tool, % of get in touches with engaged, as well as many effective subject line. You can additionally contrast projects. Nonetheless, advanced tracking such as social monitoring isn’t readily available.


The website and also the tool are just offered in English. You can choose to alter some of the non-editable e-mail sections (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, primarily European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, however, there is a function to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that enables you to sneak peek just how emails will certainly seek certain recipients, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then feel bitter. They are moved right into a put on hold bounce group if it takes place once again. They have a ‘recommended for elimination’ filter offered to see these, but don’t remove them automatically.



Import/export offered although it’s not as straightforward as maybe– you require to initially allow sophisticated email approvals under Account Settings.

Storage space readily available for data as well as images


All strategies come with unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a large quantity of applications as well as assimilations , almost 400.

Touchdown Page Builder

of course

This is only available using their form home builder, and also it’s really fundamental. Instead, we would certainly advise these totally free touchdown web page home builders.

Customer Support

3.5/ 5.

There are numerous networks of support, including live conversation, phone support, a knowledge base as well as community-based support. I found that the conversation as well as phone assistance weren’t always readily available, which was a little discouraging. When I had the ability to get hold of conversation support, nonetheless, I did locate them to be helpful and receptive . Remember that you’ll need to hire order to cancel your membership, which is quite frustrating.

Total score.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The main issue here, however, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves repeat via their site, they are a tool for small businesses. As well as, because of this, it’s worth evaluating them on these terms. As discussed above, they certainly have sufficient of the essentials covered to satisfy most small businesses, and if it were as straightforward as that then we ‘d advise them extra very.

The concern, nowadays, is that there are plenty of various other email devices providing even more than Constant Contact, and also for a great deal less cash. This includes not just features, however also user experience. Actually, for the amount you pay with Constant Contact, you might find yourself utilizing far more powerful devices such as ActiveCampaign and also GetResponse.

They do pick up points for their respectable deliverability prices, integrations ( especially social media sites assimilations), as well as for allowing various gain access to levels for different users. As well as with recent enhancements to automations as well as reporting, and the enhancement of brand-new attributes like a internet site building contractor, it does resemble they’re making an effort to improve the item. However their lack of advanced attributes makes it tough to advise them over others at this cost point. (You’ll see we do not detail them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly claim that there may be various other passions at play there.

Try Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplified technique (it just includes autoresponders). They additionally provide robust reports as well as analysis devices. They are also less costly than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising devices on the market. It’s offered in 6 languages and comes with advanced automation options as well as a built-in CRM.
  • GetResponse is a solid alternative. It comes with many advanced features (e.g. a webinar device), offers as well as has superb automations among the most effective spam as well as design testing tools we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth guide with the most effective alternatives to Constant Contact, check it out right here. You can also try our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for tiny organizations, which will certainly be much a lot more cost effective. There are also a lot of excellent totally free CRMs to select from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software application for small businesses. It securely stores your client data as well as provides a secure method to handle your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability tests.

Despite these fancy numbers and also features, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their site, they are a device for tiny companies. The issue, these days, is that there are plenty of other email tools supplying even much more than Constant Contact, and also for a great deal much less cash. For the quantity you pay with Constant Contact, you could find on your own making use of much a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders).

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