Constant Contact - Create Email Marketing Campaigns Like a Pro

Rice Family Newsletter – Constant Contact

Constant Contact have actually been in the email advertising video game since 1995. During that time, they’ve handled to become one of one of the most used e-mail devices on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is extremely frequently the leading option for numerous various other evaluation websites. Normally, I am curious to see if our thorough analysis produces the same end result.

You might have had a look at the Constant Contact reviews supplied by users online, too, and also whilst they are pretty positive, they may not provide you the whole picture. Our review of Constant Contact is based on a methodical method and also utilizes our practical experience and knowledge of lots of other easy and sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve added numerous attributes for many years that few of their competitors sport, such as electronic product downloads, event management, appointment organizing as well as social campaigns. These all add to the diverse list of email choices readily available, in addition to automations as well as recurring newsletters.

Constant Contact brag a marketplace with around 400 applications and also combinations that accommodate also the most niche of products. In spite of these flashy numbers and attributes, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a more detailed take a look at Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, but their costs aren’t the most budget-friendly, specifically when you take into consideration that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this only permits 500 customers, as well as rates rise pretty sharply after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total rates guide

Pros and Cons


Is Constant Contact the ideal e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly unique hereof, being one of minority e-mail advertising and marketing tools to permit you to handle event invites, enrollments, and tickets . Keep in mind that this function features its very own costs: 5.4% + $0.80 for each and every ticket sold or transaction carried out.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do use activated projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll locate that various other much cheaper devices offer similar levels of automation– MailerLite as well as Sendinblue.

Score details


Ease of Use

Typically it’s simple to navigate, though a little bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve included more capability, some points have become a little covert, as an example, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, particularly in the designing division. In addition to that it’s very easy to work with.



This is really fundamental, only enabling you to place simple greetings or call information. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, standard automations, persisting e-newsletters, A/B testing, occasion enrollments, polls, vouchers and surveys .

Option as well as Flexibility of Template Designs

Not bad. You can additionally start from scratch, and make use of a helpful feature called ‘Brand your email’ to auto-generate a theme based on your web site’s colors as well as logo design.

Email Marketing Automation

They supply autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It additionally generates pre-defined call segments based upon your customers’ communications with your on-line shop (e.g. repeat, expired and possible customers). Automations based upon contact triggers (e.g. email opens up, clicks) are also available. It’s worth noting that the automations aren’t one of the most versatile, as you can not truly combine problems and also activities as you can in several other tools.

List Management

You can create sections from call activity, checklist subscription, contact information, tags, or ecommerce activity. You can also create a segment from your get in touch with understandings and also tag calls based upon contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and it merely offers a description box, basic area options (which you can’t include in) and afterwards a checklist, or lists, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute also severely, reaching one of the most preferred e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

Along with standard open and also click reports, spam, bounce and also unsubscribe prices are also offered. You additionally get click warmth maps, and also some beneficial introduction records such as open and click fads, opens up by gadget, % of calls involved, and also a lot of effective subject line. You can also compare projects. Nevertheless, progressed tracking such as social tracking isn’t offered.


Below’s where it obtains a bit unshaven. The site and also the device are just available in English. You can select to transform several of the non-editable e-mail sections (e.g. footer as well as personal privacy plan text) to one of 10 languages readily available, mainly European. Assistance and also the data base is readily available in 4 languages. Slightly complicated, however a minimum of there’s some initiative to support multilingual users as well as target markets.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t offered, however, there is a feature to examine the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, and so on). There’s also a device that allows you to preview how e-mails will look for certain receivers, although this really did not appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and then resent. If it occurs again, they are relocated into a suspended bounce classification. They have a ‘recommended for removal’ filter offered to watch these, however don’t remove them immediately.



Import/export readily available although it’s not as straightforward as it could be– you need to initially make it possible for advanced e-mail consents under Account Settings.

Storage space available for data as well as pictures


All strategies include unrestricted storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different degrees of account gain access to


The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of combinations as well as apps , almost 400.

Landing Page Builder

of course

This is just available via their form contractor, and also it’s really basic. Instead, we would certainly advise these complimentary landing web page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of assistance, including live conversation, phone support, a understanding base and also community-based support. I discovered that the conversation and phone assistance weren’t always available, which was a little aggravating.

Total rating.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of the boxes. The primary concern here, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves repeat via their site, they are a device for local business. And, as such, it’s worth reviewing them on these terms. As discussed over, they definitely have enough of the essentials covered to satisfy most small businesses, and also if it were as simple as that then we would certainly advise them extra very.

The problem, these days, is that there are lots of other email devices providing a lot more than Constant Contact, as well as for a great deal much less cash. This consists of not just features, but also individual experience. For the amount you pay with Constant Contact, you could discover yourself using a lot more effective devices such as ActiveCampaign and GetResponse.

They do grab points for their suitable deliverability prices, combinations ( specifically social media sites combinations), and also for permitting different gain access to degrees for different users. And with current enhancements to automations and reporting, as well as the enhancement of new attributes like a internet site home builder, it does look like they’re making an effort to boost the item. Their absence of sophisticated features makes it tough to advise them over others at this price point. (You’ll see we don’t detail them as a excellent Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there could be other interests at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simplified strategy (it just includes autoresponders). They likewise offer robust reports and also analysis devices. They are even less costly than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing tools on the market. It’s offered in 6 languages and features sophisticated automation options and also a built-in CRM.
  • GetResponse is a solid choice. It comes with numerous sophisticated attributes (e.g. a webinar device), has outstanding automations as well as uses one of the best spam as well as style testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the very best choices to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will be even more inexpensive. There are also plenty of outstanding cost-free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software for small companies. It safely shops your client information and offers a protected method to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Regardless of these showy numbers and features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate with their website, they are a device for small companies. The issue, these days, is that there are plenty of various other email tools supplying also more than Constant Contact, and also for a whole lot much less cash. For the quantity you pay with Constant Contact, you can find on your own making use of much a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplistic strategy (it just includes autoresponders).

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