Constant Contact - Create Email Marketing Campaigns Like a Pro

Sedona Food Bank Constant Contact

Constant Contact have been in the email advertising and marketing game given that 1995. During that time, they’ve taken care of to become one of one of the most previously owned email tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is very often the leading choice for lots of other review internet sites. Normally, I wonder to see if our detailed analysis produces the exact same end result.

You could have taken a look at the Constant Contact reviews provided by users online, also, and also whilst they are pretty positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic method and also uses our practical experience and also expertise of lots of various other simple and sophisticated advertising and marketing automation tools.

What makes them special is that they’ve included numerous functions for many years that few of their rivals sporting activity, such as digital item downloads, occasion administration, appointment scheduling and also social campaigns. These all add to the varied checklist of email options available, in addition to automations and repeating newsletters.

Constant Contact boast a marketplace with around 400 applications and combinations that accommodate even one of the most niche of products. Yet regardless of these showy numbers as well as functions, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s outs & ins and inspect if it’s still relevant in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, however their rates aren’t one of the most budget friendly, particularly when you consider that their functions just aren’t that progressed. Plans begin with $9.99/ month, but this just enables 500 clients, and prices rise rather dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full rates guide

Pros and also Cons


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being just one of the few email marketing tools to allow you to handle event tickets, invites, and also enrollments . Keep in mind that this feature includes its very own charges: 5.4% + $0.80 for every ticket offered or purchase carried out.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t provide the most sophisticated automations. While they do use caused campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll discover that other much more affordable devices offer similar levels of automation– MailerLite as well as Sendinblue.

Rating details


Ease of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added a lot more performance, some points have ended up being a little hidden, for example, automations.

E-newsletter Creation


The editor is fast, however light on attributes, particularly in the designing division. In addition to that it’s simple to work with.


of course

This is very basic, only enabling you to place simple greetings or contact information. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, persisting newsletters, A/B testing, event registrations, surveys, polls and vouchers .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to choose from, with varying degrees of high quality (some are good, while others look a little fundamental and also dated). You can also start from scratch, as well as use a handy feature called ‘Brand your e-mail’ to auto-generate a template based on your web site’s colors as well as logo design.

Email Marketing Automation

They supply autoresponders and deserted cart advocate Shopify and also WooCommerce. It additionally produces pre-defined get in touch with sections based on your clients’ communications with your on-line shop (e.g. repeat, lapsed and prospective clients). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t actually combine problems as well as activities as you can in numerous other tools.

List Management

You can develop sectors from call activity, listing membership, get in touch with details, tags, or ecommerce activity. You can also develop a segment from your contact insights and tag calls based upon contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and it just offers a description box, standard field options (which you can’t add to) and after that a checklist, or listings, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform also terribly, getting to one of the most prominent email companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and also Analysis

In addition to common open and click reports, spam, bounce as well as unsubscribe rates are additionally readily available. You additionally obtain click heat maps, and some valuable review reports such as open and also click trends, opens by device, % of get in touches with involved, and a lot of effective subject line. You can additionally contrast projects. However, progressed tracking such as social monitoring isn’t offered.


Below’s where it gets a bit hairy. The site as well as the tool are only available in English. You can pick to change a few of the non-editable e-mail areas (e.g. footer and privacy plan message) to among 10 languages available, mainly European. Support and the knowledge base is offered in 4 languages. Slightly complicated, however a minimum of there’s some initiative to sustain multilingual customers as well as audiences.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a feature to check the email for errors (missing web links, placeholder text that hasn’t been updated, and so on). There’s additionally a tool that permits you to preview just how e-mails will certainly seek particular recipients, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and afterwards dislike. If it occurs again, they are moved into a put on hold bounce classification. They have a ‘ advised for elimination’ filter readily available to watch these, but don’t eliminate them immediately.



Import/export offered although it’s not as uncomplicated as maybe– you require to initially allow innovative e-mail approvals under Account Settings.

Storage available for images and data


All strategies feature limitless storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account access


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial amount of integrations as well as applications , nearly 400.

Touchdown Page Builder

of course

This is just readily available by means of their type home builder, and also it’s extremely fundamental. Instead, we would certainly suggest these totally free touchdown page contractors.

Client Support

3.5/ 5.

There are several channels of support, consisting of real-time chat, phone support, a data base as well as community-based support. However, I discovered that the conversation and phone assistance weren’t constantly offered, which was a little discouraging. When I had the ability to get hold of conversation support, nevertheless, I did discover them to be beneficial as well as receptive . Bear in mind that you’ll require to call order to cancel your registration, which is quite aggravating.

Total score.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The primary concern right here, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves repeat with their site, they are a tool for small businesses. As well as, as such, it’s worth assessing them on these terms. As discussed over, they certainly have enough of the basics covered to please most small companies, and also if it were as easy as that after that we ‘d recommend them much more very.

The problem, nowadays, is that there are a lot of various other e-mail devices providing a lot more than Constant Contact, and also for a great deal less cash. This consists of not only includes, yet likewise individual experience. For the quantity you pay with Constant Contact, you might locate yourself utilizing much a lot more effective tools such as ActiveCampaign and GetResponse.

As well as with recent improvements to automations and coverage, and also the enhancement of new attributes like a website home builder, it does look like they’re making an initiative to enhance the item. Their absence of advanced functions makes it challenging to advise them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there could be various other interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever attempted, and also it can not be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders). They also use robust reports as well as evaluation devices. They are even more affordable than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages as well as comes with advanced automation options and a integrated CRM.
  • GetResponse is a solid option. It features lots of advanced features (e.g. a webinar tool), has excellent automations and also supplies one of the very best spam and also layout screening tools we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the best options to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get involved in the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a look at any of these CRMs for little services, which will be far much more cost effective. There are even a lot of excellent totally free CRMs to choose from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software for small companies. It safely shops your consumer data and provides a protected method to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability tests.

Despite these showy numbers and functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for little businesses. The problem, these days, is that there are plenty of various other e-mail tools offering also much more than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you might discover on your own utilizing a lot a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simple approach (it only features autoresponders).

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