Constant Contact - Create Email Marketing Campaigns Like a Pro

Site Ncsu Edu Constant Contact

Constant Contact have actually been in the email advertising game given that 1995. During that time, they’ve managed to turn into one of the most previously owned e-mail tools worldwide, after Mailchimp.

Something I discovered is that Constant Contact is really typically the leading choice for several other evaluation internet sites. Naturally, I wonder to see if our detailed evaluation produces the same outcome.

You might have checked out the Constant Contact evaluations offered by users online, also, and whilst they are pretty favorable, they might not give you the whole picture. Our testimonial of Constant Contact is based on a methodical approach and utilizes our useful experience and also knowledge of lots of various other basic as well as sophisticated advertising and marketing automation devices.

What makes them special is that they’ve added numerous functions for many years that few of their competitors sporting activity, such as digital item downloads, event monitoring, consultation scheduling and social projects. These all include in the varied list of e-mail options readily available, in addition to automations and also persisting newsletters.

Constant Contact brag a industry with around 400 apps and combinations that accommodate even the most particular niche of items. Yet despite these flashy numbers and also functions, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a better look at Constant Contact’s outs & ins as well as examine.
Discover below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, but their rates aren’t the most affordable, especially when you take into consideration that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, yet this only permits 500 subscribers, and prices increase quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total pricing guide

Pros and Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite unique hereof, being just one of minority e-mail advertising and marketing tools to allow you to manage occasion tickets, registrations, and invites . Keep in mind that this feature comes with its own costs: 5.4% + $0.80 for every ticket sold or purchase carried out.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t use the most innovative automations. While they do use triggered campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll discover that much cheaper tools offer similar levels of automation– MailerLite and Sendinblue, for example.

Rating information


Ease of Use

Normally it’s easy to navigate, though a bit dull-looking. You can get to the majority of places within a couple of clicks, though as they’ve added extra capability, some things have ended up being a little hidden, for instance, automations.

E-newsletter Creation


The editor is quickly, however light on functions, especially in the styling division. Apart from that it’s very easy to deal with.



This is very fundamental, only enabling you to place straightforward greetings or contact details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, standard automations, persisting newsletters, A/B testing, occasion registrations, studies, coupons and also surveys .

Selection and also Flexibility of Template Designs

Not negative. You can likewise begin from scratch, and use a handy function called ‘Brand your email’ to auto-generate a template based on your site’s shades and logo.

Email Marketing Automation

They supply autoresponders as well as abandoned cart campaigns for Shopify as well as WooCommerce. It additionally generates pre-defined get in touch with sectors based upon your clients’ communications with your on the internet store (e.g. repeat, lapsed and also possible customers). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally offered. It’s worth noting that the automations aren’t one of the most flexible, as you can not really combine problems and actions as you can in many various other tools.

Listing Management

You can produce segments from get in touch with activity, list membership, call details, tags, or ecommerce activity. You can also develop a sector from your contact understandings as well as tag contacts based upon call field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, and it simply offers a description box, fundamental field options (which you can not include in) and then a listing, or lists, that individuals can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not do as well badly, reaching one of the most prominent e-mail carriers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Reports and also Analysis

In addition to basic open and also click records, spam, bounce and unsubscribe prices are likewise offered. You additionally get click warmth maps, and some valuable review records such as open and click trends, opens up by device, % of get in touches with engaged, and the majority of successful subject line. You can also contrast campaigns. Nonetheless, progressed tracking such as social monitoring isn’t offered.


Right here’s where it obtains a little bit hirsute. The site as well as the tool are just available in English. You can select to change a few of the non-editable email areas (e.g. footer and also personal privacy policy message) to among 10 languages offered, primarily European. Support and also the data base is offered in 4 languages. Slightly complex, yet a minimum of there’s some effort to sustain multilingual individuals and also audiences.

More Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nonetheless, there is a function to examine the email for mistakes (missing web links, placeholder message that hasn’t been updated, etc). There’s additionally a device that permits you to sneak peek exactly how emails will certainly try to find details receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are placed on momentary hold for 15 days, and after that dislike. They are moved right into a suspended bounce group if it takes place once again. They have a ‘recommended for removal’ filter offered to see these, however do not eliminate them immediately.



Import/export offered although it’s not as uncomplicated as it could be– you require to first enable sophisticated email permissions under Account Settings.

Storage readily available for information and images


All plans come with limitless storage.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial amount of integrations and apps , nearly 400.

Touchdown Page Builder

of course

This is just readily available using their type contractor, and also it’s very fundamental. Instead, we ‘d advise these free touchdown page home builders.

Consumer Support

3.5/ 5.

There are a number of channels of support, consisting of online chat, phone support, a knowledge base and community-based support. I discovered that the chat and phone assistance weren’t constantly readily available, which was a little irritating.

General ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks the majority of packages. The major issue right here, though, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves repeat via their website, they are a tool for local business. As well as, therefore, it’s worth assessing them on these terms. As discussed above, they most definitely have enough of the essentials covered to satisfy most small companies, and if it were as basic as that after that we ‘d advise them extra highly.

The issue, nowadays, is that there are lots of other email devices using a lot more than Constant Contact, and for a whole lot less money. This consists of not just includes, however likewise user experience. In fact, for the amount you pay with Constant Contact, you can find yourself utilizing much more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab points for their respectable deliverability prices, assimilations ( especially social media sites integrations), as well as for allowing various access degrees for separate customers. And also with current enhancements to automations and reporting, as well as the addition of brand-new functions like a site home builder, it does look like they’re making an initiative to boost the product. But their lack of innovative features makes it difficult to suggest them over others at this price point. (You’ll see we don’t list them as a excellent Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly declare that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified technique (it only features autoresponders). They additionally offer robust records as well as analysis devices. They are even less costly than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s offered in 6 languages and also features sophisticated automation choices and also a built-in CRM.
  • GetResponse is a solid alternative. It features numerous advanced functions (e.g. a webinar tool), uses as well as has exceptional automations among the very best spam and also style screening devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the very best alternatives to Constant Contact, check it out right here. You can likewise check out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to get into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for small companies, which will be far more cost effective. There are even a lot of superb totally free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for local business. It safely stores your consumer data and provides a secure way to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability examinations.

Despite these fancy numbers and functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for little services. The concern, these days, is that there are lots of other email tools providing also much more than Constant Contact, as well as for a whole lot less money. For the amount you pay with Constant Contact, you can discover yourself utilizing a lot a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplified method (it just features autoresponders).

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