Constant Contact - Create Email Marketing Campaigns Like a Pro

Steven Ratter Constant Contact

Constant Contact have actually remained in the email advertising and marketing game considering that 1995. Throughout that time, they’ve managed to turn into one of the most used e-mail devices worldwide, after Mailchimp.

One point I saw is that Constant Contact is very frequently the leading choice for many various other evaluation websites. Normally, I am curious to see if our thorough evaluation generates the exact same result.

You may have checked out the Constant Contact reviews provided by individuals online, also, as well as whilst they are rather favorable, they might not give you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as utilizes our useful experience and expertise of loads of other simple as well as sophisticated advertising and marketing automation tools.

What makes them special is that they’ve added several functions for many years that few of their rivals sport, such as electronic product downloads, event administration, appointment organizing as well as social campaigns. These all contribute to the diverse checklist of e-mail options available, in addition to automations and also recurring newsletters.

Constant Contact boast a market with around 400 applications as well as combinations that deal with even one of the most particular niche of items. In spite of these showy numbers and functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a closer check out Constant Contact’s ins & outs and examine if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, however their costs aren’t one of the most budget-friendly, especially when you take into consideration that their attributes just aren’t that advanced. Plans start from $9.99/ month, however this just allows for 500 customers, and also rates climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our complete prices guide

Pros and Cons


Is Constant Contact the best e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct hereof, being one of minority e-mail advertising and marketing devices to permit you to manage occasion invites, tickets, and also enrollments . Keep in mind that this attribute includes its own fees: 5.4% + $0.80 for each and every ticket offered or transaction conducted.

Not recommended if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer the most sophisticated automations. While they do supply activated campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll discover that other much cheaper tools offer similar degrees of automation– MailerLite and also Sendinblue.

Score information


Reduce of Use

Usually it’s easy to browse, though a little bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included more performance, some things have become a little surprise, as an example, automations.

E-newsletter Creation


The editor is fast, but light on features, particularly in the designing division. Apart from that it’s simple to collaborate with.



This is extremely basic, just allowing you to put simple greetings or call details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, fundamental automations, reoccuring e-newsletters, A/B testing, occasion enrollments, surveys, polls as well as coupons .

Choice and Flexibility of Template Designs

Tolerable. There are about 200 (!) themes to choose from, with differing degrees of high quality (some are suitable, while others look a little basic and also outdated). You can additionally start from scratch, and also use a useful feature called ‘Brand your e-mail’ to auto-generate a layout based on your website’s shades and also logo.

Email Marketing Automation

It likewise produces pre-defined call segments based on your customers’ interactions with your on the internet shop (e.g. repeat, expired as well as prospective clients). Automations based on contact triggers (e.g. email opens up, clicks) are likewise offered.

Checklist Management

You can develop sectors from get in touch with activity, list membership, contact details, tags, or ecommerce activity. You can also produce a sector from your call insights as well as tag contacts based on contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, as well as it just uses a description box, standard field options (which you can not contribute to) and then a list, or listings, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not do too severely, reaching one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and also Analysis

In addition to conventional open as well as click reports, spam, bounce and unsubscribe prices are additionally readily available. You also get click heat maps, and also some helpful review records such as open and also click fads, opens up by tool, % of calls engaged, and also a lot of effective subject line. You can additionally contrast campaigns. Nevertheless, advanced tracking such as social monitoring isn’t readily available.


Right here’s where it obtains a bit hairy. The site and also the tool are just available in English. You can pick to transform a few of the non-editable e-mail sections (e.g. footer as well as personal privacy policy text) to one of 10 languages available, mainly European. Assistance and the knowledge base is available in 4 languages. Slightly complicated, however a minimum of there’s some effort to support multilingual customers and also target markets.

More Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to examine the email for errors (missing links, placeholder message that hasn’t been updated, etc). There’s also a device that permits you to preview exactly how e-mails will certainly try to find details receivers, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and afterwards frown at. If it takes place again, they are moved right into a suspended bounce category. They have actually a ‘recommended for removal’ filter readily available to check out these, yet don’t eliminate them immediately.


of course

Import/export available although it’s not as straightforward as maybe– you need to initially make it possible for innovative email approvals under Account Settings.

Storage space readily available for photos as well as data


All strategies feature endless storage space.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Different levels of account gain access to

of course

The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of combinations as well as applications , nearly 400.

Landing Page Builder


This is only readily available through their kind home builder, and it’s extremely fundamental. Instead, we ‘d recommend these free touchdown page home builders.

Consumer Support

3.5/ 5.

There are a number of channels of assistance, consisting of online chat, phone support, a data base and also community-based assistance. Nevertheless, I located that the chat and phone support weren’t always available, which was a little irritating. When I had the ability to acquire conversation support, nonetheless, I did discover them to be beneficial and responsive . Keep in mind that you’ll require to employ order to terminate your subscription, which is pretty irritating.

Overall score.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks the majority of the boxes. The main concern right here, however, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves state via their site, they are a device for local business. And, as such, it’s worth reviewing them on these terms. As pointed out above, they most definitely have sufficient of the fundamentals covered to satisfy most small companies, and if it were as easy as that then we would certainly suggest them a lot more extremely.

The problem, these days, is that there are lots of other e-mail tools supplying much more than Constant Contact, as well as for a lot less money. This consists of not just includes, but likewise user experience. For the amount you pay with Constant Contact, you can locate yourself making use of a lot a lot more effective tools such as ActiveCampaign and GetResponse.

They do pick up factors for their good deliverability prices, combinations ( specifically social media sites integrations), as well as for permitting different accessibility levels for different users. As well as with current improvements to automations and also reporting, as well as the enhancement of brand-new features like a site building contractor, it does appear like they’re making an initiative to enhance the item. However their lack of innovative features makes it challenging to suggest them over others at this cost point. (You’ll see we don’t list them as a excellent Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly assert that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders). They additionally provide durable reports and also analysis devices. In addition to that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages and includes innovative automation alternatives as well as a integrated CRM.
  • GetResponse is a strong option. It features several advanced functions (e.g. a webinar device), provides and also has superb automations among the very best spam as well as layout screening devices we’ve ever before made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth guide with the most effective alternatives to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get involved in the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be much better off taking a look at any of these CRMs for local business, which will certainly be far more inexpensive. There are also a lot of outstanding totally free CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software program for small businesses. It securely stores your client information as well as uses a safe way to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

In spite of these showy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a tool for small services. The problem, these days, is that there are lots of other e-mail devices supplying also more than Constant Contact, and also for a lot less money. For the amount you pay with Constant Contact, you could discover yourself utilizing a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simplified method (it just features autoresponders).

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