Constant Contact - Create Email Marketing Campaigns Like a Pro

Subscribing To A Constant Contact Email

Constant Contact have actually been in the e-mail advertising and marketing game considering that 1995. Throughout that time, they’ve managed to become one of one of the most used e-mail tools in the world, after Mailchimp.

One thing I discovered is that Constant Contact is extremely often the top option for many other testimonial web sites. Normally, I am curious to see if our thorough analysis creates the exact same result.

You could have taken a look at the Constant Contact testimonials offered by individuals online, as well, and whilst they are quite favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and also uses our useful experience and also expertise of lots of other straightforward as well as innovative advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions for many years that few of their rivals sporting activity, such as digital item downloads, event administration, appointment organizing as well as social projects. These all contribute to the varied list of e-mail choices offered, along with automations and persisting e-newsletters.

Constant Contact boast a market with around 400 applications as well as integrations that accommodate even the most niche of items. Yet despite these fancy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient reason for us to take a better check out Constant Contact’s outs & ins and examine if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, however their costs aren’t the most budget-friendly, particularly when you take into consideration that their attributes simply aren’t that progressed. Plans start from $9.99/ month, yet this just permits 500 subscribers, and also prices climb pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total rates overview

Pros as well as Cons


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly distinct hereof, being among the few email advertising devices to enable you to handle occasion tickets, registrations, as well as invitations . Bear in mind that this attribute features its own charges: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not suggested if:

You need innovative automation:

Surprisingly, for the costs it bills, Constant Contact does not supply one of the most innovative automations. While they do offer set off campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll locate that other much less costly devices provide similar levels of automation– MailerLite and also Sendinblue.

Score details


Reduce of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to many locations within a couple of clicks, though as they’ve added more performance, some things have actually ended up being a little surprise, for example, automations.

E-newsletter Creation


The editor is fast, yet light on features, especially in the styling division. Apart from that it’s very easy to deal with.



This is very basic, only allowing you to put basic introductions or get in touch with information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, standard automations, persisting e-newsletters, A/B testing, event registrations, surveys, surveys and also promo codes .

Selection and also Flexibility of Template Designs

Not bad. There are about 200 (!) themes to pick from, with differing levels of top quality (some are decent, while others look a little basic and outdated). You can likewise go back to square one, and also use a useful attribute called ‘Brand your email’ to auto-generate a design template based upon your website’s shades and logo.

Email Marketing Automation

It also generates pre-defined get in touch with sectors based on your customers’ interactions with your online shop (e.g. repeat, expired and also prospective consumers). Automations based on get in touch with triggers (e.g. email opens up, clicks) are also available.

Listing Management

You can create sectors from call task, checklist subscription, contact details, tags, or ecommerce task. You can likewise develop a sector from your contact understandings as well as tag calls based upon contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and it merely supplies a summary box, standard area alternatives (which you can’t contribute to) and then a listing, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not do as well badly, getting to the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records and also Analysis

In addition to typical open as well as click records, spam, bounce and unsubscribe prices are also readily available. You likewise obtain click warmth maps, and some beneficial summary reports such as open and also click trends, opens up by gadget, % of get in touches with engaged, and most effective subject line.


Right here’s where it obtains a bit unshaven. The tool and the website are just available in English. You can choose to transform some of the non-editable email areas (e.g. footer as well as personal privacy policy text) to among 10 languages available, primarily European. Assistance and also the knowledge base is available in 4 languages. Somewhat complicated, but a minimum of there’s some initiative to support multilingual customers and audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a function to inspect the e-mail for errors ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that allows you to preview exactly how emails will seek details recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and after that frown at. If it occurs once more, they are moved into a suspended bounce category. They have a ‘ advised for removal’ filter readily available to see these, however don’t remove them immediately.



Import/export available although it’s not as simple as it could be– you need to initially enable advanced email permissions under Account Settings.

Storage space offered for photos as well as information


All plans include unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various levels of account accessibility

of course

The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a massive amount of applications and also combinations , virtually 400.

Landing Page Builder

of course

This is only offered via their kind home builder, and also it’s extremely fundamental. Instead, we would certainly suggest these cost-free touchdown page home builders.

Consumer Support

3.5/ 5.

There are a number of networks of support, including real-time conversation, phone support, a expertise base and community-based support. I found that the chat and also phone assistance weren’t constantly readily available, which was a little discouraging.

Total rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks most of packages. The major problem below, however, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate through their website, they are a device for small companies. And, therefore, it’s worth evaluating them on these terms. As mentioned over, they absolutely have enough of the fundamentals covered to please most local business, as well as if it were as simple as that after that we ‘d suggest them a lot more extremely.

The concern, nowadays, is that there are lots of other email devices providing a lot more than Constant Contact, as well as for a great deal much less money. This includes not just includes, yet likewise user experience. For the quantity you pay with Constant Contact, you could locate yourself using a lot a lot more effective tools such as ActiveCampaign and also GetResponse.

And with recent improvements to automations and coverage, and also the addition of new attributes like a website contractor, it does look like they’re making an effort to boost the product. Their lack of advanced features makes it hard to recommend them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly claim that there may be other passions at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic approach (it just includes autoresponders). They additionally offer robust records and also analysis tools. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising devices on the market. It’s readily available in 6 languages and also includes sophisticated automation alternatives as well as a built-in CRM.
  • GetResponse is a strong choice. It features several advanced functions (e.g. a webinar tool), supplies as well as has exceptional automations one of the very best spam as well as design testing tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the very best options to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for tiny services, which will certainly be far a lot more inexpensive. There are even a lot of excellent cost-free CRMs to select from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small businesses. It safely stores your customer information and supplies a safe way to manage your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are consistently good in our bi-annual deliverability examinations.

In spite of these showy numbers as well as functions, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for small services. The issue, these days, is that there are lots of various other email devices supplying even much more than Constant Contact, as well as for a lot much less cash. For the amount you pay with Constant Contact, you can find on your own making use of much more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplified technique (it only includes autoresponders).

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