Constant Contact - Create Email Marketing Campaigns Like a Pro

Syncing Constant Contact With Salesforce

Constant Contact have actually remained in the e-mail marketing game because 1995. Throughout that time, they’ve handled to turn into one of one of the most used email devices in the world, after Mailchimp.

One thing I noticed is that Constant Contact is really often the top selection for numerous various other evaluation websites. Normally, I am curious to see if our comprehensive analysis creates the very same outcome.

You could have checked out the Constant Contact testimonials used by individuals online, as well, as well as whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic technique as well as utilizes our sensible experience and also understanding of loads of various other easy as well as innovative advertising automation devices.

What makes them special is that they’ve included several attributes over the years that few of their rivals sport, such as digital item downloads, occasion management, consultation scheduling as well as social projects. These all add to the varied list of email alternatives available, along with automations and also persisting newsletters.

Constant Contact boast a marketplace with around 400 apps and integrations that accommodate even the most specific niche of items. Despite these showy numbers and features, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough reason for us to take a better check out Constant Contact’s outs & ins and examine if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their costs aren’t the most economical, specifically when you take into consideration that their features simply aren’t that progressed. Plans start from $9.99/ month, however this just permits 500 customers, and also prices climb pretty sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total prices overview

Pros and also Cons


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly one-of-a-kind hereof, being one of the few email marketing devices to permit you to take care of event registrations, tickets, as well as invites . Remember that this feature features its very own charges: 5.4% + $0.80 for each and every ticket marketed or transaction conducted.

Not advised if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not supply the most innovative automations. While they do supply set off campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that various other much cheaper devices supply similar degrees of automation– MailerLite and also Sendinblue.

Rating information


Alleviate of Use

Normally it’s simple to navigate, though a bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve included a lot more capability, some points have actually come to be a little concealed, for example, automations.

E-newsletter Creation


The editor is fast, however light on features, specifically in the designing department. Aside from that it’s simple to work with.



This is extremely standard, just allowing you to put easy introductions or call details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B screening, event enrollments, vouchers, polls as well as studies .

Option as well as Flexibility of Template Designs

Okay. There are around 200 (!) design templates to choose from, with varying degrees of high quality (some are decent, while others look a little standard as well as dated). You can likewise start from scratch, and utilize a handy feature called ‘Brand your email’ to auto-generate a theme based on your site’s colors as well as logo.

Email Marketing Automation

It additionally creates pre-defined contact sections based on your customers’ communications with your on the internet shop (e.g. repeat, expired and possible clients). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally readily available.

Checklist Management

You can develop sectors from get in touch with activity, checklist membership, get in touch with details, tags, or ecommerce activity. You can likewise develop a segment from your contact insights as well as tag get in touches with based upon contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, and it simply uses a description box, fundamental field alternatives (which you can’t include in) and afterwards a listing, or listings, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also severely, getting to one of the most preferred e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and also Analysis

In addition to conventional open and click records, spam, bounce as well as unsubscribe rates are also available. You likewise obtain click warmth maps, and some useful overview reports such as open and also click fads, opens by gadget, % of calls engaged, and also many effective subject line.


The site as well as the tool are just offered in English. You can choose to alter some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages readily available, mainly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a attribute to examine the e-mail for errors ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that allows you to preview how emails will look for particular recipients, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and then resent. They are relocated right into a suspended bounce category if it happens once more. They have actually a ‘ advised for removal’ filter offered to watch these, but don’t eliminate them immediately.


of course

Import/export readily available although it’s not as simple as it could be– you require to first make it possible for sophisticated e-mail approvals under Account Settings.

Storage space offered for pictures and data


All strategies come with unlimited storage space.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Different levels of account access

of course

The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of applications and combinations , virtually 400.

Landing Page Builder

of course

This is just readily available through their kind contractor, and it’s extremely fundamental. Rather, we ‘d suggest these complimentary landing page building contractors.

Customer Support

3.5/ 5.

There are several channels of support, consisting of online chat, phone assistance, a data base and community-based assistance. I discovered that the chat as well as phone support weren’t constantly offered, which was a little irritating. When I was able to get hold of chat support, nonetheless, I did locate them to be responsive and beneficial . Keep in mind that you’ll require to call in order to terminate your subscription, which is quite irritating.

Overall rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of packages. The primary concern below, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves state through their site, they are a tool for local business. As well as, therefore, it’s worth examining them on these terms. As stated above, they certainly have sufficient of the fundamentals covered to please most local business, and if it were as basic as that after that we ‘d suggest them a lot more highly.

The problem, these days, is that there are plenty of various other e-mail devices using much more than Constant Contact, and also for a great deal much less money. This includes not just includes, however likewise individual experience. For the quantity you pay with Constant Contact, you could find on your own utilizing a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do get points for their good deliverability rates, combinations ( especially social media assimilations), and for enabling various gain access to levels for different users. And with recent enhancements to automations and also reporting, and also the addition of new attributes like a site contractor, it does look like they’re making an effort to improve the item. Yet their absence of innovative features makes it tough to advise them over others at this rate point. (You’ll see we don’t note them as a excellent Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly claim that there might be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They likewise offer robust records and also evaluation devices. They are even less costly than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages as well as features sophisticated automation alternatives and a integrated CRM.
  • GetResponse is a strong choice. It features several sophisticated functions (e.g. a webinar device), provides as well as has exceptional automations among the best spam as well as layout screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the most effective options to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small businesses, which will certainly be far more economical. There are even plenty of exceptional complimentary CRMs to pick from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for small companies. It securely stores your consumer data and also uses a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

Despite these fancy numbers as well as features, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their website, they are a device for small organizations. The issue, these days, is that there are plenty of other email tools offering also more than Constant Contact, and for a great deal much less cash. For the amount you pay with Constant Contact, you can locate on your own using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simple technique (it only includes autoresponders).

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