Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail advertising and marketing game given that 1995. Throughout that time, they’ve taken care of to become one of the most pre-owned e-mail tools worldwide, after Mailchimp.

Something I observed is that Constant Contact is extremely usually the leading option for many other evaluation internet sites. Naturally, I am curious to see if our comprehensive analysis creates the exact same outcome.

You might have looked into the Constant Contact evaluations used by users online, also, and also whilst they are quite favorable, they may not give you the whole picture. Our review of Constant Contact is based upon a methodical technique and utilizes our practical experience and also expertise of dozens of other simple and also sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions over the years that few of their competitors sport, such as digital product downloads, event administration, appointment organizing as well as social projects. These all add to the diverse checklist of email options offered, in addition to automations and recurring e-newsletters.

Constant Contact boast a market with around 400 apps and also combinations that satisfy also one of the most particular niche of products. Despite these flashy numbers and functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough reason for us to take a more detailed look at Constant Contact’s ins & outs and also check if it’s still pertinent in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their costs aren’t the most budget friendly, especially when you think about that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, yet this just permits 500 customers, and prices rise rather greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total prices guide

Cons as well as pros


Is Constant Contact the appropriate newsletter service for you?

Suggested if:

You run events:

Constant Contact is quite special hereof, being one of minority e-mail advertising tools to allow you to handle event registrations, tickets, as well as invites . Keep in mind that this feature features its own charges: 5.4% + $0.80 for every ticket offered or transaction carried out.

Not recommended if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not provide the most advanced automations. While they do offer activated campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll find that other much less costly tools supply comparable levels of automation– MailerLite and Sendinblue.

Ranking information


Alleviate of Use

Usually it’s very easy to navigate, though a little bit dull-looking. You can get to a lot of locations within a couple of clicks, though as they’ve included a lot more functionality, some things have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is quick, however light on functions, particularly in the designing department. Apart from that it’s very easy to work with.


of course

This is very fundamental, only enabling you to put simple greetings or contact details. There is no if/then/else reasoning offered.

Email types

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B screening, event registrations, polls, studies and vouchers .

Selection and also Flexibility of Template Designs

Not negative. You can likewise start from scrape, and also utilize a useful feature called ‘Brand your e-mail’ to auto-generate a layout based on your site’s shades and logo design.

Email Marketing Automation

They supply autoresponders and also abandoned cart campaigns for Shopify and also WooCommerce. It additionally produces pre-defined call sectors based upon your clients’ communications with your on-line store (e.g. repeat, lapsed and prospective consumers). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are likewise available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t truly integrate problems and also actions as you can in several various other tools.

Listing Management

You can create sectors from call activity, listing subscription, contact details, tags, or ecommerce task. You can likewise produce a segment from your contact understandings as well as tag contacts based upon get in touch with area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and it simply supplies a description box, basic field options (which you can not add to) and afterwards a checklist, or checklists, that individuals can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out also severely, getting to the most prominent email companies (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and also Analysis

Along with standard open and click records, spam, bounce and also unsubscribe prices are additionally offered. You also get click warmth maps, and some beneficial review reports such as open and also click trends, opens up by gadget, % of contacts engaged, and also most successful subject line. You can additionally compare projects. Advanced tracking such as social monitoring isn’t readily available.


Here’s where it gets a little bit hairy. The device as well as the site are just readily available in English. You can select to transform some of the non-editable email areas (e.g. footer and also personal privacy policy message) to one of 10 languages offered, mainly European. Assistance as well as the knowledge base is readily available in 4 languages. A little complicated, however at the very least there’s some effort to support multilingual users and audiences.

Further Features

Spam- and Design-Testing

Spam testing isn’t offered, nonetheless, there is a attribute to examine the email for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s also a device that enables you to preview exactly how e-mails will certainly look for particular receivers, although this really did not appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and then resent. If it takes place once more, they are relocated right into a suspended bounce group. They have actually a ‘recommended for elimination’ filter offered to check out these, however do not eliminate them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially allow advanced email consents under Account Settings.

Storage offered for data as well as pictures


All plans come with unrestricted storage.

Pro Features


of course

SPF as well as DKIM are sustained.

Own Domain


Different degrees of account access


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive quantity of combinations as well as applications , virtually 400.

Landing Page Builder


This is just available through their type contractor, as well as it’s very fundamental. Rather, we would certainly recommend these complimentary landing web page contractors.

Consumer Support

3.5/ 5.

There are numerous channels of support, including live conversation, phone assistance, a knowledge base as well as community-based support. Nevertheless, I found that the conversation and also phone assistance weren’t constantly readily available, which was a little aggravating. When I was able to get hold of conversation support, nevertheless, I did locate them to be responsive and also useful . Keep in mind that you’ll need to employ order to terminate your registration, which is quite bothersome.

Total score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of packages. The main problem here, however, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves restate through their website, they are a device for small businesses. And, because of this, it’s worth evaluating them on these terms. As mentioned over, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, as well as if it were as straightforward as that after that we ‘d recommend them a lot more extremely.

The issue, nowadays, is that there are lots of various other e-mail devices using much more than Constant Contact, as well as for a lot less money. This includes not only features, but additionally individual experience. Actually, for the amount you pay with Constant Contact, you might find yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do get points for their decent deliverability prices, integrations ( especially social media integrations), as well as for enabling different accessibility levels for different individuals. And with recent enhancements to automations and coverage, and also the addition of new attributes like a website building contractor, it does resemble they’re making an initiative to improve the item. Their lack of innovative attributes makes it hard to recommend them over others at this cost point. (You’ll see we do not detail them as a great Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly claim that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic strategy (it only features autoresponders). They also supply durable records as well as analysis devices. They are even less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail marketing tools on the market. It’s readily available in 6 languages and comes with advanced automation alternatives and a integrated CRM.
  • GetResponse is a solid alternative. It features many advanced attributes (e.g. a webinar tool), has exceptional automations and uses one of the best spam and also design testing devices we’ve ever before used. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth overview with the very best options to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be much better off taking a look at any of these CRMs for small organizations, which will be much a lot more cost effective. There are even plenty of exceptional free CRMs to pick from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software application for small businesses. It securely shops your client data and provides a safe and secure method to handle your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Regardless of these showy numbers and features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat via their website, they are a device for tiny companies. The concern, these days, is that there are plenty of various other e-mail devices supplying also much more than Constant Contact, as well as for a whole lot less money. For the quantity you pay with Constant Contact, you can discover on your own using much extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple technique (it only includes autoresponders).

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