Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail marketing game since 1995. Throughout that time, they’ve handled to become one of one of the most used email devices worldwide, after Mailchimp.

One point I saw is that Constant Contact is very often the leading selection for many other review web sites. Naturally, I am curious to see if our detailed evaluation produces the very same outcome.

You may have had a look at the Constant Contact evaluations used by users online, as well, and whilst they are quite favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and also uses our useful experience and also knowledge of lots of other basic as well as advanced marketing automation devices.

What makes them unique is that they’ve included several features over the years that few of their rivals sporting activity, such as electronic product downloads, occasion management, appointment scheduling as well as social campaigns. These all add to the diverse list of email options offered, along with automations and persisting newsletters.

Constant Contact brag a market with around 400 applications and combinations that deal with also the most particular niche of items. Yet regardless of these showy numbers and also functions, passion in Constant Contact seems to be on the decline, a minimum of according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs as well as inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their rates aren’t one of the most budget friendly, particularly when you consider that their functions just aren’t that progressed. Strategies start from $9.99/ month, however this only permits 500 customers, and costs rise quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total prices guide

Cons as well as pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being just one of the few e-mail marketing devices to enable you to take care of event invitations, enrollments, and tickets . Keep in mind that this feature features its very own fees: 5.4% + $0.80 for each and every ticket sold or purchase carried out.

Not advised if:

You need sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t supply the most advanced automations. While they do offer triggered projects, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices offer similar degrees of automation– MailerLite and also Sendinblue, for instance.

Score details


Ease of Use

Usually it’s easy to navigate, though a bit dull-looking. You can get to most areas within a number of clicks, though as they’ve included much more functionality, some points have come to be a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, however light on features, specifically in the designing division. Apart from that it’s very easy to collaborate with.



This is very standard, just enabling you to insert straightforward greetings or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, event enrollments, vouchers, studies and also surveys .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to select from, with differing degrees of top quality (some are suitable, while others look a little standard and outdated). You can also start from scratch, and use a handy function called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s shades and logo design.

Email Marketing Automation

It likewise generates pre-defined contact sectors based on your consumers’ interactions with your online shop (e.g. repeat, expired and potential consumers). Automations based on call triggers (e.g. email opens, clicks) are additionally offered.

Checklist Management

You can develop sections from contact activity, checklist subscription, contact information, tags, or ecommerce task. You can likewise create a segment from your call insights as well as tag get in touches with based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and also it simply offers a description box, basic area options (which you can’t include in) and after that a list, or checklists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also terribly, getting to the most preferred e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

Along with conventional open and also click reports, spam, bounce and also unsubscribe prices are likewise available. You also get click warmth maps, and also some beneficial summary reports such as open and also click fads, opens by device, % of contacts involved, and most effective subject line. You can likewise compare campaigns. Nonetheless, advanced tracking such as social monitoring isn’t readily available.


The tool as well as the website are only offered in English. You can choose to alter some of the non-editable email areas (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, mostly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, however, there is a feature to examine the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s also a device that permits you to preview exactly how emails will search for certain recipients, although this really did not appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and after that frown at. They are relocated right into a suspended bounce group if it takes place once again. They have actually a ‘ suggested for removal’ filter readily available to check out these, but don’t eliminate them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you need to first make it possible for innovative email permissions under Account Settings.

Storage space readily available for photos as well as information


All plans include endless storage.

Pro Features


of course

SPF as well as DKIM are supported.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can additionally designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial quantity of combinations as well as applications , nearly 400.

Touchdown Page Builder

of course

This is only available using their form contractor, as well as it’s very standard. Instead, we would certainly recommend these free landing page contractors.

Customer Support

3.5/ 5.

There are numerous networks of support, consisting of live chat, phone support, a data base and community-based assistance. Nonetheless, I found that the chat as well as phone assistance weren’t always available, which was a little frustrating. When I had the ability to get hold of conversation assistance, however, I did locate them to be valuable as well as receptive . Keep in mind that you’ll need to call in order to cancel your subscription, which is pretty frustrating.

General score.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The major problem below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves state through their website, they are a tool for small companies. And also, therefore, it’s worth assessing them on these terms. As discussed over, they absolutely have enough of the essentials covered to satisfy most local business, as well as if it were as easy as that then we ‘d advise them extra very.

The issue, these days, is that there are a lot of other e-mail devices offering a lot more than Constant Contact, and also for a lot less cash. This includes not only features, but additionally individual experience. For the amount you pay with Constant Contact, you could locate on your own using much extra powerful tools such as ActiveCampaign and GetResponse.

They do grab points for their good deliverability prices, assimilations ( especially social networks assimilations), and for permitting various access degrees for different users. As well as with recent improvements to automations as well as coverage, and the addition of brand-new features like a web site home builder, it does appear like they’re making an effort to enhance the item. But their absence of sophisticated features makes it hard to recommend them over others at this rate factor. (You’ll see we don’t list them as a excellent Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly assert that there may be various other passions at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders). They additionally supply durable records as well as analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages and comes with innovative automation alternatives and a integrated CRM.
  • GetResponse is a solid choice. It comes with many sophisticated attributes (e.g. a webinar device), has excellent automations as well as supplies among the very best spam as well as layout screening devices we’ve ever before made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to get right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for little businesses, which will certainly be far more cost effective. There are also lots of excellent cost-free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for small businesses. It safely stores your client data and supplies a secure means to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Despite these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for tiny businesses. The problem, these days, is that there are lots of various other email devices supplying even much more than Constant Contact, as well as for a lot much less money. For the amount you pay with Constant Contact, you can discover on your own utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplified method (it just features autoresponders).

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