Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing video game because 1995. During that time, they’ve managed to turn into one of one of the most pre-owned email devices in the world, after Mailchimp.

Something I noticed is that Constant Contact is really frequently the top selection for lots of other evaluation websites. Naturally, I wonder to see if our thorough evaluation produces the same end result.

You could have checked out the Constant Contact testimonials provided by individuals online, also, and whilst they are pretty favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic technique and also uses our practical experience as well as understanding of dozens of other basic and advanced marketing automation tools.

What makes them unique is that they’ve added several functions for many years that few of their competitors sport, such as electronic item downloads, event management, visit scheduling and social projects. These all add to the diverse list of email choices readily available, along with automations and recurring newsletters.

Constant Contact brag a industry with around 400 applications as well as integrations that cater to even the most niche of products. Yet despite these flashy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a closer consider Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their prices aren’t one of the most cost effective, specifically when you consider that their attributes simply aren’t that advanced. Strategies begin with $9.99/ month, but this just enables 500 subscribers, and also rates climb rather sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total prices overview

Cons and also pros


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly one-of-a-kind hereof, being just one of the few email marketing devices to permit you to handle occasion tickets, invitations, and also registrations . Keep in mind that this function features its very own fees: 5.4% + $0.80 for every ticket marketed or transaction conducted.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most sophisticated automations. While they do supply triggered campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that other much cheaper devices offer comparable levels of automation– MailerLite and Sendinblue.

Ranking information


Reduce of Use

Typically it’s easy to browse, though a bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve included extra functionality, some points have ended up being a little covert, as an example, automations.

Newsletter Creation


The editor is fast, yet light on attributes, especially in the styling division. In addition to that it’s simple to work with.



This is very fundamental, just allowing you to put simple greetings or get in touch with details. There is no if/then/else logic available.

Email kinds

Classic, autoresponders, basic automations, persisting newsletters, A/B testing, occasion registrations, surveys, promo codes and surveys .

Choice and also Flexibility of Template Designs

Okay. There are about 200 (!) design templates to select from, with varying degrees of high quality (some are good, while others look a little standard and dated). You can likewise start from scratch, as well as make use of a useful attribute called ‘Brand your email’ to auto-generate a design template based upon your internet site’s shades and logo design.

Email Marketing Automation

They supply autoresponders and also abandoned cart advocate Shopify as well as WooCommerce. It additionally creates pre-defined contact sections based on your clients’ communications with your online shop (e.g. repeat, lapsed and potential customers). Automations based upon get in touch with triggers (e.g. e-mail opens up, clicks) are additionally offered. It’s worth noting that the automations aren’t one of the most flexible, as you can not actually combine problems as well as activities as you can in many other devices.

Listing Management

You can develop segments from contact task, list membership, get in touch with information, tags, or ecommerce activity. You can also develop a section from your call understandings and also tag get in touches with based on get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, and also it just offers a description box, fundamental field choices (which you can’t add to) and then a checklist, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do also badly, getting to one of the most prominent email companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and Analysis

In addition to basic open as well as click records, spam, bounce as well as unsubscribe prices are likewise readily available. You likewise obtain click warm maps, and some beneficial overview reports such as open as well as click fads, opens by tool, % of calls engaged, and a lot of effective subject line. You can also compare campaigns. Nonetheless, advanced tracking such as social monitoring isn’t available.


The site and also the device are only offered in English. You can pick to transform some of the non-editable email areas (e.g. footer and personal privacy policy text) to one of 10 languages offered, mainly European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t offered, however, there is a feature to inspect the email for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s likewise a device that enables you to sneak peek just how e-mails will seek specific receivers, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and afterwards frown at. If it occurs once more, they are relocated into a put on hold bounce classification. They have a ‘ suggested for removal’ filter readily available to view these, but don’t remove them automatically.



Import/export offered although it’s not as simple as it could be– you require to first enable sophisticated email approvals under Account Settings.

Storage space offered for data as well as images


All strategies feature unrestricted storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account accessibility


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large amount of applications and combinations , nearly 400.

Touchdown Page Builder


This is only offered through their kind builder, as well as it’s extremely standard. Rather, we ‘d advise these free touchdown web page builders.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time conversation, phone assistance, a knowledge base and also community-based assistance. I located that the conversation and also phone support weren’t constantly available, which was a little discouraging.

Overall score.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of the boxes. The primary problem right here, though, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves reiterate with their site, they are a tool for local business. As well as, because of this, it’s worth evaluating them on these terms. As discussed over, they most definitely have sufficient of the essentials covered to satisfy most local business, as well as if it were as basic as that then we would certainly recommend them extra extremely.

The problem, nowadays, is that there are a lot of other e-mail devices supplying much more than Constant Contact, and also for a lot less money. This includes not just includes, however also user experience. For the quantity you pay with Constant Contact, you might locate yourself using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab points for their suitable deliverability prices, assimilations (particularly social media assimilations), and for enabling various gain access to degrees for different users. And with current improvements to automations as well as coverage, as well as the addition of brand-new features like a web site building contractor, it does resemble they’re making an effort to boost the item. Their lack of advanced functions makes it hard to recommend them over others at this rate factor. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplified method (it only includes autoresponders). They additionally use robust reports as well as analysis tools. They are even cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages as well as includes sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a solid alternative. It features lots of innovative features (e.g. a webinar tool), offers as well as has exceptional automations among the very best spam and style testing tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the most effective options to Constant Contact, check it out below. You can additionally try our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to get into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off taking a look at any of these CRMs for local business, which will be even more inexpensive. There are even plenty of excellent complimentary CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It securely stores your client information and also uses a protected way to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

In spite of these showy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a device for small organizations. The issue, these days, is that there are lots of other email tools supplying even a lot more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you could find on your own using a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simple method (it just includes autoresponders).

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