Constant Contact - Create Email Marketing Campaigns Like a Pro

What Are Unopens In Emails In Constant Contact

Constant Contact have been in the email advertising and marketing game since 1995. Throughout that time, they’ve taken care of to become one of one of the most previously owned email devices worldwide, after Mailchimp.

One point I observed is that Constant Contact is extremely often the leading option for numerous various other review web sites. Naturally, I am curious to see if our detailed analysis produces the very same outcome.

You might have checked out the Constant Contact testimonials offered by individuals online, also, as well as whilst they are rather positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic strategy and also utilizes our functional experience and also understanding of dozens of various other easy and innovative marketing automation tools.

What makes them unique is that they’ve included a number of functions over the years that few of their rivals sport, such as digital product downloads, event management, appointment organizing as well as social projects. These all include in the diverse listing of email options available, in addition to automations and repeating e-newsletters.

Constant Contact boast a market with around 400 applications as well as combinations that deal with even the most particular niche of items. In spite of these fancy numbers and also functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and also check.
Discover listed below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their prices aren’t the most budget-friendly, especially when you take into consideration that their functions just aren’t that advanced. Plans start from $9.99/ month, but this just enables 500 customers, and rates increase rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total pricing guide

Cons and also pros


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite special in this regard, being one of the few e-mail marketing tools to enable you to take care of event registrations, tickets, and also invitations . Bear in mind that this feature features its very own fees: 5.4% + $0.80 for each ticket offered or purchase conducted.

Not recommended if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact doesn’t supply one of the most sophisticated automations. While they do offer activated campaigns, autoresponders and deserted cart campaigns (for Shopify only), you’ll find that other more affordable tools offer comparable degrees of automation– MailerLite as well as Sendinblue, for instance.

Score details


Alleviate of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can reach many areas within a number of clicks, though as they’ve added extra functionality, some things have actually ended up being a little concealed, as an example, automations.

E-newsletter Creation


The editor is quick, yet light on features, especially in the designing department. Aside from that it’s very easy to deal with.



This is extremely basic, just enabling you to put simple introductions or contact information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, persisting newsletters, A/B screening, occasion registrations, surveys, promo codes and also surveys .

Selection and also Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to pick from, with varying degrees of quality (some are respectable, while others look a little basic and also dated). You can also start from scratch, and also make use of a convenient attribute called ‘Brand your email’ to auto-generate a theme based upon your site’s colors and also logo.

Email Marketing Automation

They supply autoresponders and abandoned cart campaigns for Shopify and also WooCommerce. It also creates pre-defined call sections based upon your clients’ interactions with your on-line shop (e.g. repeat, expired as well as prospective customers). Automations based upon contact triggers (e.g. email opens up, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not really incorporate conditions as well as activities as you can in many other devices.

Listing Management

You can produce sectors from call activity, list subscription, get in touch with information, tags, or ecommerce task. You can additionally create a section from your get in touch with understandings and tag get in touches with based upon contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, as well as it merely supplies a description box, basic field alternatives (which you can not add to) and then a list, or lists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform too badly, reaching one of the most popular email companies (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

In addition to typical open and also click records, spam, bounce and unsubscribe rates are also readily available. You additionally get click heat maps, and some beneficial review records such as open and also click trends, opens by device, % of calls involved, and also the majority of effective subject line. You can likewise contrast projects. Advanced tracking such as social monitoring isn’t readily available.


The tool as well as the site are just offered in English. You can choose to transform some of the non-editable email areas (e.g. footer and personal privacy policy text) to one of 10 languages offered, mainly European.

More Features

Spam- and Design-Testing

Spam screening isn’t offered, however, there is a attribute to inspect the email for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that permits you to sneak peek how e-mails will certainly try to find details recipients, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on temporary hold for 15 days, and after that dislike. They are relocated into a put on hold bounce category if it happens again. They have actually a ‘ advised for elimination’ filter available to view these, but don’t remove them automatically.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you require to first enable sophisticated e-mail approvals under Account Settings.

Storage space offered for information as well as photos


All strategies include unrestricted storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account gain access to


The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a large quantity of assimilations as well as apps , practically 400.

Landing Page Builder


This is only readily available by means of their type contractor, and it’s very basic. Instead, we ‘d recommend these totally free touchdown page building contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, consisting of live chat, phone support, a knowledge base and community-based support. I found that the chat as well as phone assistance weren’t always readily available, which was a little discouraging.

General ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of the boxes. The primary concern below, however, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat with their site, they are a device for local business. As well as, therefore, it’s worth evaluating them on these terms. As stated over, they certainly have sufficient of the essentials covered to please most small businesses, and if it were as easy as that then we would certainly advise them extra extremely.

The problem, these days, is that there are plenty of other email tools using much more than Constant Contact, and also for a great deal less money. This includes not just features, yet likewise customer experience. For the amount you pay with Constant Contact, you might discover yourself making use of much a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do get factors for their suitable deliverability rates, combinations ( especially social media integrations), and also for permitting various accessibility degrees for different users. And also with current enhancements to automations and also coverage, and the enhancement of new attributes like a web site contractor, it does look like they’re making an effort to improve the product. Their absence of innovative features makes it hard to recommend them over others at this cost point. (You’ll see we don’t list them as a great Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly claim that there could be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simplified method (it just includes autoresponders). They likewise supply durable records and analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages and also comes with advanced automation options as well as a integrated CRM.
  • GetResponse is a strong alternative. It comes with many sophisticated attributes (e.g. a webinar tool), has outstanding automations and also uses among the very best spam as well as design screening devices we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the very best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly such as to get into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for tiny services, which will be much a lot more economical. There are even a lot of exceptional cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for local business. It securely stores your client information and also provides a protected way to manage your clients.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability tests.

Despite these fancy numbers and also functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for tiny companies. The concern, these days, is that there are lots of various other e-mail devices using also much more than Constant Contact, and also for a whole lot less cash. For the quantity you pay with Constant Contact, you could locate yourself using a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplified approach (it just features autoresponders).

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