Constant Contact - Create Email Marketing Campaigns Like a Pro

What Does Click Rate Mean In Constant Contact

Constant Contact have actually remained in the email advertising and marketing game because 1995. During that time, they’ve taken care of to become one of the most previously owned email tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really frequently the top selection for several various other testimonial websites. Naturally, I wonder to see if our in-depth analysis produces the same result.

You could have had a look at the Constant Contact testimonials offered by customers online, as well, and whilst they are pretty positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic strategy and also uses our sensible experience and also understanding of dozens of various other easy as well as advanced marketing automation tools.

What makes them special is that they’ve included several attributes over the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, appointment scheduling and also social campaigns. These all include in the diverse list of e-mail choices available, along with automations and repeating e-newsletters.

Constant Contact brag a marketplace with around 400 applications as well as integrations that deal with also one of the most niche of items. Yet despite these showy numbers as well as functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a more detailed check out Constant Contact’s ins & outs as well as inspect if it’s still relevant in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their prices aren’t the most economical, specifically when you take into consideration that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, but this only allows for 500 subscribers, as well as costs climb pretty greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete rates guide

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite unique hereof, being among the few e-mail advertising devices to allow you to manage event registrations, tickets, and also invites . Bear in mind that this function comes with its own costs: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not advised if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact doesn’t use the most innovative automations. While they do supply caused campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that much cheaper devices offer similar levels of automation– MailerLite as well as Sendinblue, as an example.

Ranking details


Alleviate of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can reach most places within a number of clicks, though as they’ve included more functionality, some points have actually ended up being a little concealed, as an example, automations.

E-newsletter Creation


The editor is fast, but light on attributes, especially in the designing department. Apart from that it’s very easy to collaborate with.



This is extremely fundamental, just permitting you to insert straightforward introductions or contact information. There is no if/then/else logic offered.

Email kinds

Timeless, autoresponders, standard automations, recurring e-newsletters, A/B screening, occasion registrations, surveys, polls and promo codes .

Choice and also Flexibility of Template Designs

Okay. There are about 200 (!) themes to pick from, with differing degrees of quality (some are respectable, while others look a little standard and outdated). You can also start from scratch, and use a convenient function called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors and logo.

Email Marketing Automation

It also creates pre-defined call sections based on your clients’ interactions with your on-line shop (e.g. repeat, lapsed as well as possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise available.

Listing Management

You can develop segments from contact task, list subscription, get in touch with details, tags, or ecommerce activity. You can likewise produce a segment from your contact insights as well as tag calls based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and also it simply provides a description box, basic field options (which you can not contribute to) and afterwards a list, or checklists, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform too severely, reaching one of the most popular email service providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and also Analysis

In addition to conventional open as well as click reports, spam, bounce as well as unsubscribe prices are also offered. You also get click warmth maps, and also some valuable introduction reports such as open and click fads, opens up by tool, % of get in touches with involved, and also most successful subject line. You can likewise compare projects. Progressed tracking such as social monitoring isn’t offered.


Here’s where it obtains a little bit unshaven. The device and the website are just readily available in English. You can choose to transform several of the non-editable email sections (e.g. footer and also privacy policy text) to among 10 languages available, mainly European. Assistance and the data base is available in 4 languages. A little confusing, but a minimum of there’s some effort to support multilingual customers and target markets.

Further Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to check the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that allows you to preview exactly how e-mails will search for specific receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are put on short-term hold for 15 days, and after that frown at. They are moved right into a suspended bounce classification if it happens once more. They have a ‘recommended for elimination’ filter available to see these, but don’t remove them automatically.



Import/export offered although it’s not as simple as maybe– you need to first make it possible for advanced e-mail approvals under Account Settings.

Storage space available for photos and also data


All plans feature unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account accessibility


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a huge quantity of integrations as well as applications , almost 400.

Touchdown Page Builder

of course

This is just offered through their type home builder, as well as it’s extremely standard. Instead, we ‘d suggest these free touchdown page home builders.

Customer Support

3.5/ 5.

There are several networks of support, including live chat, phone support, a knowledge base as well as community-based assistance. Nevertheless, I found that the conversation and also phone support weren’t always available, which was a little frustrating. When I was able to get hold of chat assistance, nevertheless, I did find them to be valuable and also responsive . Keep in mind that you’ll require to hire order to terminate your subscription, which is rather annoying.

General score.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of the boxes. The primary issue right here, however, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves state through their site, they are a tool for small businesses. As well as, as such, it’s worth assessing them on these terms. As stated over, they certainly have enough of the basics covered to satisfy most local business, and if it were as easy as that after that we would certainly recommend them much more very.

The concern, nowadays, is that there are lots of other e-mail tools providing even more than Constant Contact, as well as for a great deal less cash. This consists of not only includes, yet also customer experience. For the amount you pay with Constant Contact, you can discover yourself utilizing much a lot more effective devices such as ActiveCampaign and also GetResponse.

And also with recent improvements to automations and reporting, and also the addition of new attributes like a site contractor, it does look like they’re making an initiative to boost the item. Their lack of advanced features makes it difficult to suggest them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly claim that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simple technique (it just features autoresponders). They additionally supply durable reports and analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email marketing devices on the market. It’s readily available in 6 languages and comes with innovative automation choices as well as a built-in CRM.
  • GetResponse is a strong option. It comes with many sophisticated features (e.g. a webinar device), has excellent automations as well as uses one of the most effective spam as well as style screening devices we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the best choices to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you would certainly be far better off taking a look at any of these CRMs for small companies, which will certainly be far more economical. There are also a lot of superb complimentary CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software program for local business. It safely stores your customer information as well as offers a protected way to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability examinations.

Regardless of these showy numbers as well as features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for little organizations. The problem, these days, is that there are plenty of various other email devices offering even more than Constant Contact, and also for a lot less cash. For the amount you pay with Constant Contact, you might locate on your own using a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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