Constant Contact - Create Email Marketing Campaigns Like a Pro

What Is A Good Open Rate For A Constant Contact Email

Constant Contact have actually remained in the email advertising video game since 1995. Throughout that time, they’ve taken care of to turn into one of the most pre-owned email tools in the world, after Mailchimp.

One thing I saw is that Constant Contact is extremely frequently the top choice for numerous other testimonial sites. Naturally, I wonder to see if our thorough evaluation generates the same outcome.

You might have looked into the Constant Contact reviews offered by users online, also, and whilst they are pretty positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic method and also uses our sensible experience and expertise of loads of various other simple and also sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve included several attributes throughout the years that few of their competitors sport, such as digital item downloads, occasion administration, visit scheduling and social projects. These all contribute to the varied listing of email alternatives offered, along with automations and repeating e-newsletters.

Constant Contact brag a industry with around 400 apps and also assimilations that satisfy even the most specific niche of products. Yet despite these fancy numbers and features, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins as well as examine.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small companies, however their costs aren’t one of the most economical, particularly when you take into consideration that their features simply aren’t that advanced. Strategies start from $9.99/ month, however this only allows for 500 subscribers, and also prices increase quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our full prices overview

Cons as well as pros


Is Constant Contact the right e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather unique hereof, being just one of the few email advertising devices to permit you to take care of occasion tickets, invitations, and registrations . Keep in mind that this attribute comes with its very own charges: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not advised if:

You require innovative automation:

Remarkably, for the premium it bills, Constant Contact does not offer one of the most advanced automations. While they do supply activated campaigns, autoresponders as well as abandoned cart projects (for Shopify just), you’ll locate that various other much less expensive tools provide similar degrees of automation– MailerLite as well as Sendinblue.

Rating details


Relieve of Use

Typically it’s simple to navigate, though a bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve included much more capability, some things have actually ended up being a little hidden, as an example, automations.

Newsletter Creation


The editor is fast, yet light on attributes, specifically in the designing division. Apart from that it’s simple to work with.



This is very standard, just permitting you to insert straightforward greetings or contact information. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, basic automations, recurring e-newsletters, A/B testing, event enrollments, studies, vouchers and also polls .

Option and also Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to select from, with varying degrees of high quality (some are respectable, while others look a little fundamental and outdated). You can likewise start from scratch, and utilize a convenient attribute called ‘Brand your e-mail’ to auto-generate a layout based on your website’s shades and logo.

Email Marketing Automation

They supply autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It likewise generates pre-defined contact sectors based upon your clients’ interactions with your on the internet store (e.g. repeat, expired and possible clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t one of the most flexible, as you can not actually incorporate problems as well as actions as you can in several various other tools.

List Management

You can produce sectors from call activity, list subscription, call details, tags, or ecommerce activity. You can additionally develop a segment from your call insights and tag get in touches with based on get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, and it simply provides a description box, fundamental field options (which you can’t add to) and afterwards a listing, or listings, that individuals can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform too terribly, getting to the most prominent e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and Analysis

In enhancement to common open and also click reports, spam, bounce and also unsubscribe prices are likewise offered. You likewise get click heat maps, and some useful overview records such as open as well as click trends, opens up by gadget, % of calls engaged, and also a lot of successful subject line.


Right here’s where it obtains a bit hairy. The tool and the site are just offered in English. You can pick to alter a few of the non-editable e-mail areas (e.g. footer as well as personal privacy plan message) to among 10 languages offered, primarily European. Support and also the knowledge base is offered in 4 languages. Somewhat complex, yet at least there’s some effort to sustain multilingual customers as well as target markets.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a feature to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s likewise a device that permits you to sneak peek exactly how e-mails will certainly seek details receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and then feel bitter. If it happens once again, they are moved right into a put on hold bounce classification. They have actually a ‘ advised for elimination’ filter readily available to check out these, but don’t remove them immediately.



Import/export readily available although it’s not as simple as it could be– you require to initially enable innovative e-mail permissions under Account Settings.

Storage offered for data as well as photos


All strategies include endless storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various levels of account gain access to


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge quantity of assimilations and apps , nearly 400.

Landing Page Builder


This is just readily available through their form home builder, as well as it’s extremely fundamental. Instead, we ‘d recommend these totally free touchdown web page builders.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including live conversation, phone support, a expertise base and community-based assistance. I found that the conversation and phone support weren’t constantly available, which was a little discouraging.

Total rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of packages. The main concern here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate with their site, they are a device for small businesses. And also, thus, it’s worth evaluating them on these terms. As pointed out over, they most definitely have enough of the essentials covered to please most small companies, as well as if it were as easy as that then we ‘d recommend them much more highly.

The concern, nowadays, is that there are a lot of various other email devices supplying even more than Constant Contact, as well as for a whole lot less money. This includes not only features, but likewise individual experience. For the quantity you pay with Constant Contact, you can discover on your own utilizing a lot a lot more powerful devices such as ActiveCampaign and also GetResponse.

They do get points for their suitable deliverability rates, assimilations (particularly social media combinations), and also for allowing various access levels for separate customers. As well as with current improvements to automations and coverage, and also the enhancement of new features like a web site contractor, it does look like they’re making an initiative to improve the item. However their lack of sophisticated functions makes it tough to suggest them over others at this price factor. (You’ll see we don’t list them as a excellent Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there could be various other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic approach (it just features autoresponders). They additionally supply durable reports and analysis devices. They are even more affordable than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising tools on the market. It’s available in 6 languages and also features innovative automation alternatives and a integrated CRM.
  • GetResponse is a solid alternative. It includes many sophisticated attributes (e.g. a webinar device), has exceptional automations as well as supplies one of the most effective spam as well as style screening tools we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough guide with the best alternatives to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for small companies, which will be far more cost effective. There are also a lot of outstanding cost-free CRMs to select from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for small businesses. It safely stores your client information as well as provides a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability tests.

In spite of these flashy numbers and also functions, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for tiny services. The issue, these days, is that there are plenty of various other e-mail devices offering also extra than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you could locate on your own making use of much a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic method (it just features autoresponders).

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