Constant Contact - Create Email Marketing Campaigns Like a Pro

What Is Constant Contact Marketing Tool

Constant Contact have actually been in the email marketing game given that 1995. Throughout that time, they’ve managed to become one of the most used e-mail devices on the planet, after Mailchimp.

Something I saw is that Constant Contact is really often the leading option for lots of other evaluation internet sites. Normally, I wonder to see if our thorough analysis generates the exact same outcome.

You could have checked out the Constant Contact evaluations supplied by users online, also, and whilst they are quite favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy as well as utilizes our functional experience as well as expertise of lots of other easy and advanced advertising and marketing automation devices.

What makes them unique is that they’ve added numerous attributes for many years that few of their rivals sport, such as electronic product downloads, event administration, appointment organizing and social campaigns. These all contribute to the diverse list of e-mail alternatives readily available, in addition to automations and also persisting e-newsletters.

Constant Contact brag a industry with around 400 apps as well as assimilations that deal with even one of the most specific niche of products. Yet despite these flashy numbers and attributes, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough factor for us to take a closer take a look at Constant Contact’s ins & outs and also examine if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards local business, however their prices aren’t the most economical, especially when you think about that their attributes just aren’t that advanced. Strategies start from $9.99/ month, however this just enables 500 subscribers, and also costs climb quite greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total pricing guide

Cons as well as pros


Is Constant Contact the right newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather special hereof, being among minority e-mail marketing tools to allow you to manage event tickets, invitations, and enrollments . Remember that this function features its own fees: 5.4% + $0.80 for each and every ticket marketed or purchase carried out.

Not advised if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t offer the most innovative automations. While they do offer set off campaigns, autoresponders and also deserted cart projects (for Shopify just), you’ll find that various other much less costly devices provide similar degrees of automation– MailerLite and also Sendinblue.

Score information


Alleviate of Use

Typically it’s simple to navigate, though a bit dull-looking. You can get to most areas within a number of clicks, though as they’ve included extra performance, some things have actually come to be a little covert, for instance, automations.

Newsletter Creation


The editor is fast, however light on functions, particularly in the designing department. In addition to that it’s simple to deal with.



This is extremely standard, only permitting you to place simple greetings or contact details. There is no if/then/else reasoning readily available.

Email kinds

Timeless, autoresponders, basic automations, recurring newsletters, A/B testing, occasion registrations, promo codes, surveys and also surveys .

Selection and Flexibility of Template Designs

Okay. There are around 200 (!) design templates to choose from, with differing degrees of high quality (some are respectable, while others look a little basic and also outdated). You can additionally start from scratch, and also make use of a useful feature called ‘Brand your email’ to auto-generate a template based on your website’s colors as well as logo.

Email Marketing Automation

They offer autoresponders and also abandoned cart advocate Shopify and also WooCommerce. It also generates pre-defined contact segments based on your customers’ interactions with your on the internet store (e.g. repeat, lapsed and possible consumers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually combine conditions as well as actions as you can in many various other devices.

Listing Management

You can develop sectors from call task, checklist subscription, contact details, tags, or ecommerce task. You can likewise develop a segment from your get in touch with insights and tag calls based upon contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and also it merely uses a summary box, basic field alternatives (which you can’t contribute to) and after that a checklist, or listings, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well badly, reaching the most preferred e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

In addition to common open and click reports, spam, bounce and unsubscribe prices are also readily available. You also get click warm maps, and some beneficial overview records such as open and also click trends, opens by gadget, % of get in touches with involved, and also most effective subject line.


The device as well as the website are only readily available in English. You can pick to alter some of the non-editable e-mail sections (e.g. footer and also personal privacy plan message) to one of 10 languages offered, primarily European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a function to examine the e-mail for errors ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that permits you to preview exactly how e-mails will search for specific recipients, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on momentary hold for 15 days, and afterwards dislike. They are moved right into a put on hold bounce category if it takes place once more. They have actually a ‘ suggested for elimination’ filter available to view these, yet do not remove them automatically.



Import/export available although it’s not as straightforward as maybe– you need to initially make it possible for innovative email authorizations under Account Settings.

Storage available for pictures and also information


All plans come with unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Various degrees of account access


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge amount of integrations and applications , nearly 400.

Touchdown Page Builder


This is only readily available using their type home builder, and it’s really basic. Rather, we ‘d suggest these cost-free landing web page contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, including real-time chat, phone support, a data base and community-based assistance. I found that the chat and phone assistance weren’t always available, which was a little aggravating. When I had the ability to get hold of conversation support, nevertheless, I did find them to be valuable and also receptive . Bear in mind that you’ll require to call in order to terminate your subscription, which is quite frustrating.

General rating.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The main concern right here, however, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves restate through their site, they are a device for small companies. As well as, because of this, it’s worth examining them on these terms. As discussed over, they certainly have enough of the basics covered to please most local business, as well as if it were as basic as that after that we would certainly suggest them more extremely.

The concern, nowadays, is that there are lots of other email devices supplying a lot more than Constant Contact, and for a lot much less money. This includes not only features, however likewise individual experience. As a matter of fact, for the amount you pay with Constant Contact, you can find yourself using far more effective devices such as ActiveCampaign and GetResponse.

They do get factors for their suitable deliverability rates, integrations ( especially social networks integrations), and also for enabling different accessibility levels for different individuals. As well as with recent enhancements to automations and coverage, and also the addition of new attributes like a site building contractor, it does resemble they’re making an initiative to boost the item. However their lack of sophisticated functions makes it tough to recommend them over others at this cost factor. (You’ll see we do not provide them as a excellent Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there might be various other rate of interests at play there.

Attempt Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplistic method (it just features autoresponders). They additionally provide durable reports and also evaluation tools. They are also cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email marketing devices on the market. It’s offered in 6 languages and also comes with innovative automation options and also a built-in CRM.
  • GetResponse is a strong option. It features many innovative functions (e.g. a webinar device), provides as well as has exceptional automations among the very best spam as well as layout screening devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the very best choices to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d like to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be much better off taking a look at any one of these CRMs for local business, which will certainly be even more cost effective. There are also a lot of outstanding free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for small companies. It safely shops your client information and offers a safe method to handle your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

Regardless of these showy numbers and features, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for tiny services. The concern, these days, is that there are lots of various other e-mail tools supplying even extra than Constant Contact, as well as for a great deal less cash. For the quantity you pay with Constant Contact, you might locate yourself utilizing a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simple technique (it just includes autoresponders).

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