Constant Contact - Create Email Marketing Campaigns Like a Pro

Whats The Difference Between The Email List And General Interest List On Constant Contact?

Constant Contact have actually been in the email advertising and marketing game considering that 1995. Throughout that time, they’ve taken care of to turn into one of the most previously owned e-mail devices on the planet, after Mailchimp.

Something I saw is that Constant Contact is really frequently the top selection for lots of various other testimonial web sites. Naturally, I wonder to see if our detailed analysis creates the very same result.

You may have taken a look at the Constant Contact evaluations offered by customers online, too, and whilst they are quite favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a systematic approach and utilizes our useful experience and understanding of lots of other easy and also sophisticated marketing automation devices.

What makes them unique is that they’ve included numerous attributes over the years that few of their competitors sporting activity, such as electronic item downloads, occasion management, appointment scheduling as well as social campaigns. These all include in the varied list of e-mail options readily available, in addition to automations and also persisting newsletters.

Constant Contact boast a marketplace with around 400 applications as well as combinations that deal with even one of the most particular niche of products. Despite these flashy numbers as well as features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough factor for us to take a more detailed take a look at Constant Contact’s outs & ins and also inspect if it’s still relevant in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, however their prices aren’t one of the most affordable, particularly when you take into consideration that their attributes just aren’t that progressed. Plans begin with $9.99/ month, yet this just allows for 500 clients, as well as prices climb rather greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full rates guide

Pros as well as Cons


Is Constant Contact the best newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being just one of minority e-mail marketing devices to permit you to manage event tickets, invitations, and also registrations . Bear in mind that this attribute features its own fees: 5.4% + $0.80 for each ticket sold or purchase performed.

Not suggested if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact does not use one of the most sophisticated automations. While they do supply caused projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll locate that other more affordable devices supply comparable levels of automation– MailerLite and Sendinblue, as an example.

Rating details


Relieve of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can reach many areas within a number of clicks, though as they’ve added much more performance, some points have become a little surprise, for example, automations.

Newsletter Creation


The editor is fast, yet light on attributes, specifically in the styling department. Besides that it’s simple to deal with.



This is very standard, only permitting you to place straightforward introductions or get in touch with information. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, fundamental automations, repeating newsletters, A/B screening, occasion registrations, surveys, surveys and vouchers .

Selection and Flexibility of Template Designs

Not poor. You can likewise begin from scrape, and also utilize a useful feature called ‘Brand your email’ to auto-generate a theme based on your website’s shades and logo.

Email Marketing Automation

They supply autoresponders and also abandoned cart advocate Shopify and WooCommerce. It additionally produces pre-defined get in touch with sectors based on your customers’ communications with your online store (e.g. repeat, expired and also potential customers). Automations based on contact triggers (e.g. email opens, clicks) are additionally readily available. It’s worth noting that the automations aren’t the most versatile, as you can’t actually combine conditions and also activities as you can in many other devices.

List Management

You can produce sectors from contact activity, listing subscription, call information, tags, or ecommerce activity. You can likewise develop a segment from your get in touch with understandings as well as tag get in touches with based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and it simply uses a summary box, standard area choices (which you can’t add to) and afterwards a list, or checklists, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do too severely, reaching the most popular email companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In addition to typical open and also click reports, spam, bounce and also unsubscribe rates are likewise readily available. You additionally obtain click warmth maps, and some valuable overview reports such as open as well as click patterns, opens by device, % of contacts engaged, and also many successful subject line.


The tool and the site are just available in English. You can select to change some of the non-editable e-mail sections (e.g. footer and privacy plan message) to one of 10 languages available, mostly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a attribute to inspect the email for mistakes (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a tool that allows you to preview how emails will certainly try to find specific recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are placed on short-lived hold for 15 days, and after that dislike. They are moved right into a put on hold bounce group if it occurs once more. They have a ‘ advised for elimination’ filter offered to view these, but don’t eliminate them immediately.


of course

Import/export readily available although it’s not as simple as maybe– you require to initially make it possible for innovative email authorizations under Account Settings.

Storage available for information and also images


All plans feature endless storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different levels of account access

of course

The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial quantity of integrations and also apps , almost 400.

Landing Page Builder

of course

This is just offered via their kind home builder, and it’s really fundamental. Rather, we would certainly suggest these totally free landing page building contractors.

Client Support

3.5/ 5.

There are numerous channels of assistance, consisting of real-time chat, phone support, a knowledge base and also community-based support. I discovered that the conversation as well as phone assistance weren’t always readily available, which was a little frustrating.

Total ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The primary problem right here, though, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves state with their website, they are a device for small businesses. And also, therefore, it’s worth assessing them on these terms. As mentioned above, they certainly have enough of the fundamentals covered to please most local business, as well as if it were as straightforward as that then we would certainly recommend them more extremely.

The concern, these days, is that there are lots of other e-mail tools supplying much more than Constant Contact, and for a lot less money. This includes not only includes, however likewise user experience. In fact, for the amount you pay with Constant Contact, you could find yourself using far more powerful devices such as ActiveCampaign and GetResponse.

And with recent enhancements to automations and reporting, as well as the addition of brand-new features like a website builder, it does look like they’re making an effort to boost the item. Their lack of sophisticated functions makes it difficult to recommend them over others at this price factor.

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly declare that there may be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders). They likewise use robust records and also evaluation devices. They are even less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising devices on the market. It’s available in 6 languages as well as includes sophisticated automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It features lots of advanced functions (e.g. a webinar tool), has excellent automations as well as provides one of the best spam as well as design screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the most effective choices to Constant Contact, check it out here. You can additionally try out our Smart Finder to see which newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to get into the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for tiny businesses, which will be much extra inexpensive. There are also plenty of excellent totally free CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for local business. It safely stores your client information as well as provides a safe way to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

In spite of these flashy numbers and also functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate with their website, they are a device for small businesses. The problem, these days, is that there are lots of various other e-mail devices offering also extra than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you might find yourself making use of much a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simple approach (it just includes autoresponders).

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