Constant Contact - Create Email Marketing Campaigns Like a Pro

Whats Wrong With Constant Contact

Constant Contact have actually been in the e-mail marketing video game since 1995. During that time, they’ve managed to become one of one of the most secondhand email tools in the world, after Mailchimp.

One thing I saw is that Constant Contact is extremely commonly the leading option for several other testimonial sites. Normally, I wonder to see if our comprehensive analysis produces the exact same end result.

You could have checked out the Constant Contact evaluations offered by customers online, also, as well as whilst they are rather favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and also utilizes our functional experience and also expertise of dozens of various other simple and sophisticated advertising automation tools.

What makes them special is that they’ve added numerous attributes throughout the years that few of their competitors sporting activity, such as digital product downloads, event administration, appointment scheduling and social projects. These all include in the varied checklist of email options readily available, along with automations and recurring newsletters.

Constant Contact brag a industry with around 400 apps as well as assimilations that accommodate even the most particular niche of items. Yet despite these flashy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough factor for us to take a more detailed take a look at Constant Contact’s ins & outs and check if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, but their costs aren’t one of the most budget-friendly, especially when you consider that their features just aren’t that progressed. Plans start from $9.99/ month, but this only allows for 500 subscribers, as well as costs increase pretty greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our complete prices overview

Cons and pros


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run events:

Constant Contact is quite distinct hereof, being just one of the few e-mail advertising devices to allow you to take care of occasion enrollments, tickets, and invitations . Remember that this function features its very own charges: 5.4% + $0.80 for each and every ticket marketed or purchase conducted.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t provide the most innovative automations. While they do use triggered campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that other more affordable tools supply similar degrees of automation– MailerLite and Sendinblue, for instance.

Rating information


Ease of Use

Usually it’s simple to navigate, though a bit dull-looking. You can get to the majority of areas within a number of clicks, though as they’ve included much more performance, some things have come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is quickly, yet light on features, particularly in the styling department. Apart from that it’s very easy to collaborate with.


of course

This is very basic, just allowing you to put basic greetings or get in touch with information. There is no if/then/else reasoning offered.

Email types

Timeless, autoresponders, standard automations, persisting e-newsletters, A/B screening, event enrollments, vouchers, surveys as well as polls .

Selection and Flexibility of Template Designs

Not bad. There are about 200 (!) design templates to select from, with varying levels of quality (some are suitable, while others look a little standard and outdated). You can likewise go back to square one, as well as use a helpful feature called ‘Brand your email’ to auto-generate a theme based upon your site’s shades as well as logo design.

Email Marketing Automation

It likewise generates pre-defined contact segments based on your customers’ interactions with your on the internet store (e.g. repeat, expired as well as possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally offered.

List Management

You can create sections from call activity, list membership, get in touch with information, tags, or ecommerce activity. You can additionally develop a section from your call insights and also tag calls based on call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, as well as it just supplies a summary box, fundamental area choices (which you can not contribute to) and then a checklist, or lists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, reaching the most prominent e-mail companies (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports as well as Analysis

In addition to common open and also click records, spam, bounce as well as unsubscribe prices are also available. You additionally get click warmth maps, and also some useful introduction records such as open and also click trends, opens by tool, % of contacts involved, and a lot of effective subject line. You can additionally contrast campaigns. Nevertheless, advanced tracking such as social tracking isn’t readily available.


The website and also the device are just readily available in English. You can choose to transform some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan text) to one of 10 languages offered, mainly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to examine the e-mail for mistakes (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a tool that allows you to preview exactly how e-mails will certainly seek particular recipients, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are put on momentary hold for 15 days, and after that feel bitter. If it happens once again, they are moved right into a put on hold bounce category. They have actually a ‘ advised for removal’ filter available to see these, yet do not eliminate them automatically.



Import/export available although it’s not as straightforward as maybe– you require to first make it possible for advanced email permissions under Account Settings.

Storage readily available for information and pictures


All strategies come with unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of applications as well as combinations , practically 400.

Touchdown Page Builder

of course

This is just available through their form builder, as well as it’s extremely standard. Rather, we would certainly advise these complimentary touchdown page home builders.

Consumer Support

3.5/ 5.

There are numerous channels of assistance, consisting of live chat, phone support, a knowledge base and community-based support. Nevertheless, I discovered that the chat as well as phone assistance weren’t always available, which was a little frustrating. When I was able to acquire conversation support, nonetheless, I did find them to be helpful and responsive . Remember that you’ll require to contact order to terminate your membership, which is pretty irritating.

Overall score.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks a lot of the boxes. The primary issue below, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, because of this, it’s worth assessing them on these terms. As stated above, they certainly have sufficient of the basics covered to satisfy most local business, as well as if it were as basic as that then we would certainly advise them extra extremely.

The problem, nowadays, is that there are lots of other email devices providing much more than Constant Contact, and for a great deal less money. This consists of not just includes, however also customer experience. For the quantity you pay with Constant Contact, you could find on your own making use of much more powerful devices such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and also reporting, and also the enhancement of new features like a site home builder, it does look like they’re making an initiative to improve the product. Their absence of sophisticated functions makes it difficult to advise them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly declare that there may be various other interests at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders). They also use durable reports as well as analysis tools. In addition to that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising tools on the market. It’s available in 6 languages and also features innovative automation choices as well as a built-in CRM.
  • GetResponse is a strong alternative. It features lots of advanced attributes (e.g. a webinar tool), provides as well as has exceptional automations among the best spam as well as design testing tools we’ve ever before made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a comprehensive overview with the most effective alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a look at any of these CRMs for tiny organizations, which will be much much more economical. There are also plenty of outstanding free CRMs to choose from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It safely stores your client data and also offers a safe way to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Despite these flashy numbers and also attributes, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a device for small companies. The problem, these days, is that there are lots of various other email devices providing also much more than Constant Contact, as well as for a great deal less money. For the amount you pay with Constant Contact, you could locate on your own utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders).

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