Constant Contact - Create Email Marketing Campaigns Like a Pro

Which Is Better For Small Service Businesses Mailchimp Or Constant Contact

Constant Contact have been in the email advertising and marketing game since 1995. During that time, they’ve taken care of to turn into one of the most pre-owned e-mail tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is very usually the leading choice for many various other evaluation web sites. Normally, I am curious to see if our comprehensive analysis creates the same result.

You might have had a look at the Constant Contact evaluations offered by customers online, also, and also whilst they are rather favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and utilizes our useful experience as well as expertise of dozens of various other basic as well as advanced marketing automation devices.

What makes them unique is that they’ve included numerous features throughout the years that few of their competitors sporting activity, such as digital item downloads, occasion management, visit scheduling and social campaigns. These all add to the varied checklist of e-mail choices readily available, along with automations and reoccuring e-newsletters.

Constant Contact brag a industry with around 400 apps and assimilations that accommodate also one of the most specific niche of products. Yet regardless of these showy numbers and features, passion in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and also check.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their prices aren’t one of the most cost effective, especially when you consider that their functions simply aren’t that progressed. Plans begin with $9.99/ month, but this just enables 500 subscribers, as well as rates climb pretty sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our total pricing overview

Cons as well as pros


Is Constant Contact the right newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly special in this regard, being one of minority email advertising and marketing tools to allow you to manage occasion enrollments, tickets, and also invitations . Bear in mind that this attribute features its own charges: 5.4% + $0.80 for each and every ticket marketed or deal performed.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most advanced automations. While they do provide set off campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll find that other more affordable tools offer similar degrees of automation– MailerLite and Sendinblue, as an example.

Ranking details


Alleviate of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to most locations within a number of clicks, though as they’ve added a lot more functionality, some points have actually come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is quickly, yet light on functions, especially in the designing division. Apart from that it’s simple to deal with.



This is really fundamental, just allowing you to insert easy introductions or get in touch with information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, standard automations, recurring e-newsletters, A/B testing, event registrations, discount coupons, surveys and also surveys .

Option and also Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to select from, with varying levels of quality (some are decent, while others look a little fundamental and dated). You can additionally start from scratch, and use a convenient function called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s shades and also logo design.

Email Marketing Automation

They offer autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It likewise creates pre-defined get in touch with sections based upon your clients’ interactions with your on the internet shop (e.g. repeat, lapsed as well as possible consumers). Automations based upon call triggers (e.g. email opens up, clicks) are also offered. It’s worth noting that the automations aren’t one of the most versatile, as you can not truly integrate conditions as well as activities as you can in lots of various other tools.

Listing Management

You can create sectors from get in touch with activity, list subscription, get in touch with details, tags, or ecommerce activity. You can likewise create a segment from your get in touch with insights and tag get in touches with based on contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and it just provides a description box, fundamental area options (which you can’t contribute to) and after that a listing, or checklists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform also severely, getting to the most preferred email suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records as well as Analysis

In enhancement to basic open and click records, spam, bounce as well as unsubscribe prices are also offered. You also get click heat maps, as well as some beneficial review records such as open and click patterns, opens up by tool, % of contacts involved, and also many effective subject line.


Below’s where it obtains a little bit hirsute. The tool as well as the website are only offered in English. You can pick to transform several of the non-editable email areas (e.g. footer and privacy policy message) to among 10 languages available, primarily European. Support and the data base is available in 4 languages. A little confusing, but a minimum of there’s some effort to sustain multilingual customers as well as target markets.

More Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a feature to inspect the e-mail for errors (missing links, placeholder message that hasn’t been updated, and so on). There’s likewise a tool that permits you to preview how emails will certainly try to find details recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and afterwards frown at. If it happens once again, they are moved into a put on hold bounce category. They have actually a ‘ advised for removal’ filter available to view these, yet don’t eliminate them immediately.



Import/export readily available although it’s not as straightforward as it could be– you require to initially make it possible for innovative e-mail authorizations under Account Settings.

Storage offered for information and pictures


All strategies feature unrestricted storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account access

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of combinations as well as apps , nearly 400.

Touchdown Page Builder


This is only readily available via their type home builder, and it’s very standard. Rather, we would certainly suggest these cost-free landing web page contractors.

Customer Support

3.5/ 5.

There are a number of networks of support, including real-time conversation, phone assistance, a data base and community-based support. Nevertheless, I located that the conversation and also phone support weren’t constantly available, which was a little aggravating. When I was able to get hold of conversation support, nevertheless, I did find them to be responsive and also valuable . Keep in mind that you’ll need to contact order to cancel your subscription, which is quite annoying.

Overall ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The primary problem below, though, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves restate via their website, they are a tool for local business. And, as such, it’s worth evaluating them on these terms. As pointed out above, they most definitely have enough of the essentials covered to satisfy most local business, as well as if it were as basic as that after that we would certainly recommend them extra extremely.

The concern, these days, is that there are a lot of other e-mail tools offering a lot more than Constant Contact, and for a lot less money. This includes not only features, but additionally user experience. In fact, for the amount you pay with Constant Contact, you could find yourself using far more effective tools such as ActiveCampaign and GetResponse.

They do pick up factors for their respectable deliverability rates, combinations ( specifically social media sites integrations), and for enabling different accessibility levels for different users. And with recent improvements to automations as well as reporting, and the enhancement of new attributes like a web site home builder, it does look like they’re making an effort to enhance the product. Their lack of sophisticated attributes makes it difficult to suggest them over others at this price factor. (You’ll see we do not detail them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly declare that there may be other passions at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple strategy (it only features autoresponders). They likewise use durable reports and evaluation devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising and marketing devices on the market. It’s available in 6 languages and also includes sophisticated automation options and also a built-in CRM.
  • GetResponse is a strong choice. It comes with several advanced features (e.g. a webinar tool), offers and also has exceptional automations among the very best spam and design testing devices we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the best alternatives to Constant Contact, check it out right here. You can likewise check out our Smart Finder to see which e-newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to enter the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for little services, which will certainly be far much more affordable. There are even plenty of outstanding totally free CRMs to pick from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small companies. It securely stores your client information as well as uses a safe and secure way to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers and attributes, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for little services. The problem, these days, is that there are plenty of various other e-mail devices providing also more than Constant Contact, as well as for a whole lot less cash. For the quantity you pay with Constant Contact, you might locate on your own making use of a lot a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simple strategy (it just includes autoresponders).

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