Constant Contact - Create Email Marketing Campaigns Like a Pro

Who Needs Constant Contact

Constant Contact have actually remained in the e-mail advertising video game because 1995. Throughout that time, they’ve managed to become one of the most previously owned e-mail tools worldwide, after Mailchimp.

Something I saw is that Constant Contact is extremely usually the top choice for lots of other review internet sites. Normally, I am curious to see if our in-depth analysis generates the very same end result.

You may have had a look at the Constant Contact testimonials supplied by individuals online, too, as well as whilst they are pretty positive, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic approach and uses our practical experience and also knowledge of dozens of other easy and also advanced marketing automation devices.

What makes them special is that they’ve included numerous functions over the years that few of their rivals sporting activity, such as digital item downloads, event administration, visit organizing as well as social campaigns. These all add to the varied list of email alternatives offered, in addition to automations as well as repeating e-newsletters.

Constant Contact boast a marketplace with around 400 applications as well as assimilations that satisfy also the most specific niche of items. Regardless of these flashy numbers as well as functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a better consider Constant Contact’s outs & ins as well as check if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards local business, yet their rates aren’t the most budget friendly, especially when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, however this only enables 500 clients, and rates increase rather dramatically afterwards.

Attempt Constant Contact free of charge

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing guide

Cons as well as pros


Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct in this regard, being just one of the few e-mail advertising devices to allow you to take care of occasion tickets, invites, and also enrollments . Remember that this function features its own fees: 5.4% + $0.80 for every ticket offered or deal performed.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most advanced automations. While they do provide activated projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that other much more affordable tools provide similar levels of automation– MailerLite as well as Sendinblue.

Score details


Alleviate of Use

Normally it’s simple to navigate, though a bit dull-looking. You can reach a lot of locations within a couple of clicks, though as they’ve included a lot more capability, some points have become a little hidden, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, specifically in the styling division. Aside from that it’s easy to collaborate with.



This is very basic, just permitting you to insert straightforward greetings or call information. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B testing, event registrations, vouchers, studies and polls .

Choice and also Flexibility of Template Designs

Not bad. You can likewise start from scratch, and also make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a template based on your website’s shades as well as logo.

Email Marketing Automation

It also generates pre-defined contact sectors based on your customers’ communications with your on the internet store (e.g. repeat, expired as well as possible customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are additionally offered.

Checklist Management

You can create sectors from call activity, checklist subscription, contact details, tags, or ecommerce task. You can likewise produce a section from your contact insights and also tag calls based on contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and it merely offers a summary box, basic area options (which you can not contribute to) and then a listing, or checklists, that people can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out too terribly, reaching the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records as well as Analysis

Along with basic open as well as click records, spam, bounce and unsubscribe prices are additionally offered. You additionally obtain click warm maps, as well as some helpful summary reports such as open as well as click patterns, opens up by tool, % of calls engaged, and most effective subject line. You can likewise compare projects. Nonetheless, progressed tracking such as social tracking isn’t available.


The device and also the site are only available in English. You can pick to change some of the non-editable e-mail sections (e.g. footer and also personal privacy policy message) to one of 10 languages offered, primarily European.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to examine the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s also a tool that enables you to preview exactly how emails will try to find certain receivers, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Jump Management


Soft bounces are positioned on momentary hold for 15 days, and afterwards feel bitter. If it takes place again, they are moved right into a put on hold bounce classification. They have actually a ‘recommended for removal’ filter offered to check out these, but do not eliminate them automatically.



Import/export offered although it’s not as uncomplicated as it could be– you require to initially enable innovative email consents under Account Settings.

Storage space available for images and data


All strategies come with endless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a massive amount of assimilations and apps , nearly 400.

Landing Page Builder


This is just offered through their form home builder, and it’s very standard. Instead, we would certainly recommend these free landing page contractors.

Client Support

3.5/ 5.

There are several channels of support, consisting of online conversation, phone support, a data base as well as community-based support. I found that the chat as well as phone support weren’t constantly offered, which was a little irritating. When I was able to acquire chat assistance, nonetheless, I did discover them to be valuable and also receptive . Remember that you’ll need to employ order to terminate your membership, which is rather irritating.

General score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks a lot of packages. The main problem below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate with their website, they are a device for small companies. As well as, therefore, it’s worth reviewing them on these terms. As discussed above, they absolutely have sufficient of the essentials covered to satisfy most small businesses, and also if it were as easy as that then we would certainly advise them more extremely.

The issue, nowadays, is that there are plenty of various other email tools offering much more than Constant Contact, and also for a great deal much less cash. This consists of not just features, yet likewise user experience. For the quantity you pay with Constant Contact, you can locate yourself making use of much a lot more powerful tools such as ActiveCampaign and GetResponse.

They do get points for their good deliverability rates, combinations (particularly social media sites combinations), and also for enabling various accessibility degrees for separate customers. As well as with recent improvements to automations and coverage, and also the enhancement of brand-new attributes like a website home builder, it does look like they’re making an initiative to improve the product. Their lack of innovative functions makes it challenging to suggest them over others at this rate factor. (You’ll see we don’t detail them as a good Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly declare that there may be various other interests at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simple method (it just includes autoresponders). They likewise provide durable records and also evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages as well as comes with innovative automation alternatives as well as a integrated CRM.
  • GetResponse is a solid alternative. It comes with several innovative features (e.g. a webinar device), has outstanding automations and also supplies among the most effective spam as well as design testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the best alternatives to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d like to get into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be far better off having a look at any one of these CRMs for local business, which will be even more budget friendly. There are also a lot of superb totally free CRMs to select from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software for local business. It safely shops your consumer information as well as uses a protected method to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

In spite of these flashy numbers and also functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for tiny businesses. The issue, these days, is that there are lots of various other email devices providing also much more than Constant Contact, and for a great deal much less cash. For the amount you pay with Constant Contact, you could find on your own utilizing a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simplified technique (it only features autoresponders).

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