Constant Contact - Create Email Marketing Campaigns Like a Pro

Why Do Constant Contact Emails Look Different In Outlook

Constant Contact have actually remained in the email marketing video game considering that 1995. During that time, they’ve taken care of to turn into one of one of the most pre-owned email devices worldwide, after Mailchimp.

One thing I observed is that Constant Contact is very typically the top selection for numerous various other review sites. Normally, I am curious to see if our comprehensive analysis generates the exact same result.

You may have checked out the Constant Contact evaluations used by users online, as well, and whilst they are pretty favorable, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic technique and utilizes our practical experience and also expertise of loads of other simple as well as innovative marketing automation devices.

What makes them unique is that they’ve added several functions for many years that few of their rivals sport, such as electronic product downloads, event monitoring, appointment organizing and social campaigns. These all add to the diverse listing of e-mail options readily available, along with automations and recurring newsletters.

Constant Contact boast a marketplace with around 400 apps and also combinations that satisfy even one of the most niche of items. Regardless of these showy numbers and attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs as well as check.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards local business, however their rates aren’t the most economical, particularly when you take into consideration that their features simply aren’t that progressed. Plans start from $9.99/ month, however this just enables 500 subscribers, and also prices climb quite greatly afterwards.

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Constant Contact Pricing

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Cons and pros


Is Constant Contact the best e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct hereof, being just one of the few email marketing tools to permit you to take care of event enrollments, tickets, and invitations . Keep in mind that this feature includes its own costs: 5.4% + $0.80 for each and every ticket offered or deal carried out.

Not advised if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact does not provide one of the most sophisticated automations. While they do provide set off projects, autoresponders and deserted cart projects (for Shopify just), you’ll find that other more affordable devices use comparable degrees of automation– MailerLite as well as Sendinblue, as an example.

Score information


Relieve of Use

Normally it’s simple to browse, though a little bit dull-looking. You can get to most areas within a number of clicks, though as they’ve added more performance, some things have actually come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, however light on features, specifically in the styling department. Besides that it’s simple to deal with.



This is very fundamental, just permitting you to put simple greetings or call details. There is no if/then/else logic available.

Email types

Timeless, autoresponders, fundamental automations, recurring newsletters, A/B testing, event enrollments, surveys, coupons and also studies .

Option and also Flexibility of Template Designs

Not negative. You can also begin from scratch, as well as make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a template based on your web site’s colors and also logo.

Email Marketing Automation

It likewise creates pre-defined contact segments based on your consumers’ interactions with your online shop (e.g. repeat, lapsed as well as possible clients). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise readily available.

List Management

You can develop sectors from contact activity, listing subscription, get in touch with information, tags, or ecommerce activity. You can also produce a sector from your call insights and also tag calls based on get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and it merely provides a summary box, fundamental field choices (which you can’t contribute to) and then a checklist, or listings, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform also terribly, reaching the most popular e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In addition to conventional open and click records, spam, bounce as well as unsubscribe prices are also offered. You likewise get click warm maps, and some valuable summary reports such as open as well as click fads, opens by gadget, % of calls involved, as well as a lot of successful subject line. You can additionally compare projects. Progressed tracking such as social monitoring isn’t offered.


The tool as well as the website are only offered in English. You can pick to transform some of the non-editable e-mail sections (e.g. footer and privacy policy text) to one of 10 languages readily available, primarily European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to inspect the e-mail for mistakes (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a device that allows you to sneak peek how e-mails will certainly look for details recipients, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and then feel bitter. If it takes place once again, they are moved right into a put on hold bounce category. They have actually a ‘ suggested for elimination’ filter available to check out these, however don’t remove them instantly.


of course

Import/export offered although it’s not as straightforward as maybe– you require to first make it possible for sophisticated e-mail consents under Account Settings.

Storage offered for information and also pictures


All plans include unlimited storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account accessibility

of course

The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge quantity of combinations and apps , practically 400.

Landing Page Builder


This is just offered using their kind home builder, and also it’s very basic. Instead, we ‘d suggest these free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, consisting of online chat, phone support, a knowledge base as well as community-based assistance. I discovered that the chat and phone assistance weren’t constantly offered, which was a little irritating. When I had the ability to acquire conversation assistance, however, I did locate them to be beneficial and also receptive . Bear in mind that you’ll require to hire order to terminate your membership, which is quite frustrating.

Overall ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The major concern below, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat with their website, they are a tool for small companies. As well as, because of this, it’s worth reviewing them on these terms. As pointed out above, they absolutely have enough of the fundamentals covered to satisfy most small companies, and if it were as simple as that then we ‘d recommend them much more very.

The issue, nowadays, is that there are a lot of other email tools providing even more than Constant Contact, as well as for a lot less cash. This consists of not only features, but additionally user experience. For the quantity you pay with Constant Contact, you could locate yourself utilizing much a lot more effective tools such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations as well as coverage, and the addition of new attributes like a internet site building contractor, it does look like they’re making an effort to improve the product. Their lack of sophisticated functions makes it challenging to recommend them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly claim that there might be other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simple technique (it just features autoresponders). They likewise use durable records and evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising tools on the marketplace. It’s available in 6 languages as well as includes sophisticated automation options and also a integrated CRM.
  • GetResponse is a solid option. It includes lots of innovative features (e.g. a webinar tool), has outstanding automations and also offers among the very best spam and also design testing tools we’ve ever before used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth guide with the most effective choices to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d like to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will certainly be much more budget-friendly. There are even lots of exceptional free CRMs to choose from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software for local business. It securely stores your client data and offers a safe way to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

Regardless of these fancy numbers and also attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small organizations. The issue, these days, is that there are lots of various other email devices offering even a lot more than Constant Contact, and also for a great deal less money. For the amount you pay with Constant Contact, you could locate yourself making use of a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simple approach (it only features autoresponders).

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