Constant Contact - Create Email Marketing Campaigns Like a Pro

Wistia Constant Contact

Constant Contact have actually been in the email marketing game since 1995. Throughout that time, they’ve handled to turn into one of the most pre-owned email devices on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is very frequently the leading choice for lots of various other testimonial sites. Normally, I am curious to see if our detailed evaluation generates the exact same end result.

You could have looked into the Constant Contact reviews supplied by individuals online, as well, and whilst they are pretty positive, they may not provide you the whole picture. Our review of Constant Contact is based on a methodical method and utilizes our functional experience as well as understanding of dozens of other easy and also innovative advertising automation tools.

What makes them special is that they’ve added several attributes for many years that few of their competitors sport, such as digital item downloads, occasion administration, visit organizing and also social campaigns. These all include in the varied list of e-mail options available, in addition to automations and also recurring newsletters.

Constant Contact boast a marketplace with around 400 applications and assimilations that satisfy also one of the most particular niche of products. Despite these flashy numbers and also attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a more detailed take a look at Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, but their costs aren’t the most economical, particularly when you consider that their functions just aren’t that progressed. Strategies begin with $9.99/ month, yet this only permits 500 customers, and rates increase pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full rates guide

Pros as well as Cons


Is Constant Contact the best newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite special in this regard, being among minority email advertising devices to enable you to handle event tickets, registrations, and invites . Bear in mind that this feature comes with its own fees: 5.4% + $0.80 for each and every ticket marketed or transaction carried out.

Not advised if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact doesn’t offer the most advanced automations. While they do offer caused campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll find that other more affordable tools supply similar levels of automation– MailerLite as well as Sendinblue, as an example.

Ranking details


Relieve of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to many places within a couple of clicks, though as they’ve added extra functionality, some things have actually become a little covert, as an example, automations.

Newsletter Creation


The editor is quick, however light on functions, especially in the designing department. Besides that it’s very easy to work with.


of course

This is very standard, only enabling you to put basic introductions or get in touch with details. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, occasion registrations, studies, polls as well as coupons .

Option and also Flexibility of Template Designs

Not poor. You can likewise start from scratch, and use a convenient attribute called ‘Brand your e-mail’ to auto-generate a design template based on your website’s shades and also logo design.

Email Marketing Automation

They offer autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It also creates pre-defined contact sectors based on your consumers’ communications with your on the internet shop (e.g. repeat, lapsed and possible customers). Automations based upon call triggers (e.g. e-mail opens, clicks) are additionally offered. It’s worth noting that the automations aren’t one of the most flexible, as you can not really incorporate problems and also activities as you can in lots of other devices.

Listing Management

You can create sectors from call task, listing membership, contact details, tags, or ecommerce task. You can additionally produce a sector from your call insights and also tag contacts based on contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, and it just provides a description box, standard area choices (which you can’t contribute to) and after that a checklist, or lists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out too badly, reaching one of the most preferred email suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and also Analysis

In addition to standard open and click records, spam, bounce and unsubscribe rates are additionally available. You also get click heat maps, and also some useful summary reports such as open and click fads, opens by device, % of calls engaged, and also most effective subject line.


The device and also the site are only readily available in English. You can pick to alter some of the non-editable email areas (e.g. footer and also personal privacy policy message) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, nevertheless, there is a attribute to examine the email for errors ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s additionally a tool that enables you to preview how emails will seek certain receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management

of course

Soft bounces are put on temporary hold for 15 days, and then feel bitter. They are relocated into a put on hold bounce group if it occurs again. They have a ‘recommended for removal’ filter offered to view these, but don’t eliminate them instantly.


of course

Import/export offered although it’s not as simple as it could be– you need to first allow sophisticated email authorizations under Account Settings.

Storage available for data and pictures


All strategies feature endless storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a substantial amount of apps and combinations , virtually 400.

Landing Page Builder


This is only available through their form building contractor, and also it’s extremely fundamental. Rather, we ‘d suggest these free touchdown web page contractors.

Client Support

3.5/ 5.

There are several networks of assistance, consisting of live conversation, phone assistance, a knowledge base and also community-based assistance. However, I found that the chat and also phone support weren’t always readily available, which was a little aggravating. When I was able to acquire chat assistance, nevertheless, I did locate them to be valuable and receptive . Remember that you’ll require to contact order to terminate your registration, which is quite frustrating.

Total rating.

3.6/ 5.

For a standard email device, Constant Contact ticks most of packages. The primary concern here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves state with their website, they are a tool for small businesses. As well as, because of this, it’s worth examining them on these terms. As discussed over, they absolutely have enough of the basics covered to please most local business, and if it were as basic as that after that we ‘d suggest them more extremely.

The problem, nowadays, is that there are lots of various other e-mail devices offering much more than Constant Contact, and for a whole lot much less cash. This consists of not only includes, but also individual experience. For the quantity you pay with Constant Contact, you could find yourself using a lot more effective devices such as ActiveCampaign and GetResponse.

They do pick up factors for their good deliverability prices, assimilations ( specifically social media sites integrations), and for allowing various access levels for different individuals. And with recent improvements to automations and also reporting, and also the addition of brand-new functions like a website builder, it does look like they’re making an effort to boost the product. But their lack of sophisticated attributes makes it tough to recommend them over others at this price factor. (You’ll see we don’t list them as a great Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly claim that there could be other rate of interests at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified approach (it just features autoresponders). They likewise use durable records and also evaluation tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages as well as includes advanced automation options as well as a built-in CRM.
  • GetResponse is a solid choice. It includes lots of advanced functions (e.g. a webinar device), supplies as well as has excellent automations one of the very best spam and also style testing tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the best alternatives to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for local business, which will be much more affordable. There are also a lot of superb totally free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software for local business. It securely stores your consumer information and also supplies a safe and secure method to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their website, they are a tool for little companies. The issue, these days, is that there are plenty of various other email tools using also more than Constant Contact, and also for a lot less cash. For the quantity you pay with Constant Contact, you might find on your own using a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplified technique (it only features autoresponders).

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