Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising game considering that 1995. Throughout that time, they’ve managed to become one of the most secondhand e-mail devices worldwide, after Mailchimp.

Something I observed is that Constant Contact is really commonly the top choice for numerous various other review web sites. Normally, I am curious to see if our thorough analysis generates the very same outcome.

You might have looked into the Constant Contact reviews offered by individuals online, also, and whilst they are rather positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic strategy and uses our functional experience as well as understanding of loads of other straightforward and also sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve included numerous features throughout the years that few of their competitors sport, such as digital product downloads, occasion monitoring, appointment scheduling and social campaigns. These all add to the diverse listing of email alternatives available, along with automations as well as repeating e-newsletters.

Constant Contact brag a industry with around 400 apps and also combinations that satisfy also one of the most niche of products. Yet regardless of these fancy numbers as well as functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a better check out Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, however their costs aren’t the most affordable, especially when you take into consideration that their features just aren’t that progressed. Strategies start from $9.99/ month, yet this just enables 500 subscribers, and rates climb quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full rates overview

Cons as well as pros


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather distinct hereof, being one of minority email advertising and marketing tools to enable you to handle event invitations, tickets, and also enrollments . Remember that this feature features its own costs: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not suggested if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact does not offer one of the most sophisticated automations. While they do offer triggered campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that various other much less costly tools provide similar degrees of automation– MailerLite as well as Sendinblue.

Score details


Relieve of Use

Normally it’s simple to browse, though a little bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve added more functionality, some points have actually ended up being a little covert, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on functions, especially in the designing department. In addition to that it’s easy to work with.



This is really basic, only allowing you to insert basic greetings or contact details. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, event registrations, discount coupons, polls and also studies .

Selection as well as Flexibility of Template Designs

Not bad. You can likewise begin from scrape, and also make use of a handy feature called ‘Brand your e-mail’ to auto-generate a layout based on your site’s shades and also logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It additionally creates pre-defined call sections based upon your consumers’ communications with your on-line shop (e.g. repeat, lapsed as well as potential customers). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can’t really integrate problems as well as actions as you can in lots of various other devices.

Listing Management

You can produce sectors from get in touch with task, checklist membership, contact information, tags, or ecommerce activity. You can also create a section from your call understandings as well as tag contacts based upon get in touch with field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, and also it simply supplies a summary box, fundamental field alternatives (which you can’t add to) and after that a list, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not perform also terribly, reaching the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records as well as Analysis

In addition to typical open as well as click records, spam, bounce as well as unsubscribe rates are also readily available. You additionally obtain click heat maps, and also some beneficial review records such as open as well as click patterns, opens up by tool, % of contacts involved, as well as most effective subject line. You can likewise contrast projects. Nevertheless, progressed tracking such as social monitoring isn’t available.


Below’s where it obtains a little bit hirsute. The site as well as the device are just offered in English. You can choose to transform a few of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to among 10 languages available, mainly European. Support and the data base is offered in 4 languages. Slightly complex, but a minimum of there’s some effort to support multilingual customers as well as target markets.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a attribute to examine the email for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that permits you to preview just how e-mails will look for details receivers, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and afterwards dislike. They are relocated right into a put on hold bounce group if it takes place once again. They have a ‘recommended for elimination’ filter available to watch these, but don’t eliminate them instantly.



Import/export readily available although it’s not as simple as maybe– you require to initially enable innovative e-mail permissions under Account Settings.

Storage space readily available for photos and information


All strategies come with limitless storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large amount of applications and combinations , virtually 400.

Touchdown Page Builder


This is just readily available using their form contractor, as well as it’s very fundamental. Instead, we would certainly recommend these cost-free landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of online conversation, phone assistance, a expertise base and also community-based assistance. I found that the conversation and also phone support weren’t constantly readily available, which was a little irritating.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks most of the boxes. The primary issue below, though, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves repeat with their site, they are a device for local business. And, because of this, it’s worth evaluating them on these terms. As mentioned above, they most definitely have enough of the basics covered to please most local business, and also if it were as straightforward as that then we would certainly recommend them much more highly.

The concern, nowadays, is that there are a lot of various other email tools supplying even more than Constant Contact, and for a whole lot less cash. This includes not just includes, but also customer experience. For the amount you pay with Constant Contact, you might locate on your own utilizing much extra powerful devices such as ActiveCampaign and GetResponse.

And with recent improvements to automations as well as coverage, and the enhancement of brand-new features like a site home builder, it does look like they’re making an effort to improve the product. Their lack of sophisticated attributes makes it hard to advise them over others at this cost point.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly declare that there could be other interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified technique (it just includes autoresponders). They likewise supply durable reports and also evaluation devices. They are also less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s offered in 6 languages as well as comes with innovative automation choices and also a integrated CRM.
  • GetResponse is a solid option. It includes several advanced functions (e.g. a webinar tool), has excellent automations and provides among the best spam and also design testing devices we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the most effective choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny businesses, which will certainly be far extra budget friendly. There are also plenty of excellent totally free CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small businesses. It safely shops your consumer data and also uses a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

In spite of these flashy numbers and attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their website, they are a tool for small services. The issue, these days, is that there are lots of various other email tools offering also more than Constant Contact, and for a great deal less cash. For the quantity you pay with Constant Contact, you could locate on your own making use of a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simple strategy (it just includes autoresponders).

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